SXSW®

SXSW Interactive is the “experience” festival, and Mindshare@SXSW discovers and deciphers the surprise and delight of the new start-ups, products, and platforms debuting each year. The Mindshare team fans out across Austin to bring back insights for our adaptive marketing ideas and culturally relevant learnings for our clients.

SXSWi Nightcap: Day Five

As we say farewell to another great year at SXSW Interactive, new tech converges with new music and the “warm little pond” that is Austin during SXSWi starts to incubate the next musical phenomenon. This year’s SXSWi heralded an era...

SXSWi Nightcap: Day Four

Salivating at SXSW today? That makes two of us. You can't experience a festival like this without some fuel, and the Mindshare group was fortunate enough to check out 3D printed cookies and the cognitive cocktail bar. Starting with 3D...
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SXSWi: Interview with Chrissie Hanson

If you could run your own session at SXSW, what would it be? For Chrissie Hanson, our West Coast Head of Strategy, it would be on 'Sonic Architecture' - mapping out the role of audio and music for brands....

Nightcap: Day Two

Alright, alright, alright - the skies have cleared and this weekend is heating up with another round of thought provoking sessions for SXSWi attendees. The second day continued to focus on all things tech – from AI to the...

WAKE UP AUSTIN: SUNDAY, MARCH 13

Good morning Austin. I hope you have packed some sunscreen and water today because it is going to be a scorcher. All the more reason to stay indoors and get involved in some of these fantastic day 3 sessions. Heads...

SXSWi: The Future of Retail

Provocative debate, surprising hypotheses, and complex predictions are the hallmarks of SXSWi. On Day 2, the $5 Trillion Question: What's the Future of Retail? panel proved to be one of the more impressive and animated sessions I have attended for some...
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SXSWi: Interview with AOL’s David Shing, Digital Prophet

Too often, brands think about what they're doing and how they're doing it, but not the why: David Shing, AOL's Digital Prophet,  talks about brand DNA, engagement, and niche vs. mass. Plus, hear his take on the new dynamic...

SXSWi Nightcap: Day Three

Before we watch the sun go down and hear the music turn up, let’s hit pause for a moment and remember what today was all about.  Sunday at SXSW shed light on the importance of experiencing touch with technology,...

SXSWi: Wake Up Austin, Saturday March 12

Good morning, Austin!  Yesterday was full of anxiousness, excitement, robots, and rain, but as the sun rises over the horizon and peeks its way out of the clouds – we can officially say that we are ready for the...

SXSWi: Media Evolution, The Gospel of Doubt, and More

SXSWi is a conference that delivers a journey of your own making. My own personal journey has been one that blended work and life, one that asked the big important questions and also brought forth surprise, intrigue, and delight. ...

SXSWi: Wake Up Austin – Friday, March 11

Welcome to day one of SXSW Interactive! Cars are in a sea of traffic, hotels are well beyond capacity, and Austin's infamous dive joints are full to the brim. You can even hear the calm before the storm this morning...
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SXSWi: Culture Vulture Live – A House Call from Dr. AI

Today, on Mindshare's Culture Vulture Live: we're looking at how predictive technologies are changing the healthcare space (and making a splash at SXSWi). From IBM Watson Health, to Google DeepMind, to Sentient's AI 'nurse' (which detects sepsis in advance),...

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Google Ads Expands Same-Meaning Close Variants

Background: Google recently announced that it will be expanding close variants to include words that have the same meaning as the original word. This change...

Fortune: Data Sheet

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