SXSW Interactive is the “experience” festival, and Mindshare@SXSW discovers and deciphers the surprise and delight of the new start-ups, products, and platforms debuting each year. The Mindshare team fans out across Austin to bring back insights for our adaptive marketing ideas and culturally relevant learnings for our clients.

SXSWi: Wake Up Austin – Friday, March 11

Welcome to day one of SXSW Interactive! Cars are in a sea of traffic, hotels are well beyond capacity, and Austin's infamous dive joints are full to the brim. You can even hear the calm before the storm this morning...

SXSWi: Culture Vulture Live – A House Call from Dr. AI

Today, on Mindshare's Culture Vulture Live: we're looking at how predictive technologies are changing the healthcare space (and making a splash at SXSWi). From IBM Watson Health, to Google DeepMind, to Sentient's AI 'nurse' (which detects sepsis in advance),...

SXSWi Nightcap: Day One

As the sun sets on day one of SXSWi 2016, energy is high and the city of Austin is buzzing. As a SXSW first timer I was warned that patience is a virtue and to get ready to stand in...

SXSWi Interview with Brian Wong

IoT and the future of advertising: Kiip's CEO Brian Wong explores the concept of "connected moments" across apps and connected devices. Plus, get his thoughts on the next industry that's ripe for disruption.

Culture Vulture Live: Election Season Comes to SXSW

This week, on Mindshare's Culture Vulture Live: 33,000 people are about to take over Austin, TX for SXSWi. Jason Maggs in our Invention Studio previews the festival with a look at three key themes: the intersection of politics and...

MediaPost: Androids Vs. Humans: The Robot Debate And More At SXSWi

There’s a scene in the original Willy Wonka where all the kids run from school to Bill’s Candy Store. He starts handing out scrumdiddlyumptious candy to the (slightly greedy) ecstatic children. Song breaks out and the kids are having...

Mindshare NA’s Guide to SXSW 2016

Coming to SXSW Interactive? Let Mindshare be your guide. We've put together a list of must-see sessions, top restaurants, transit tips, and more. From panels on the Internet of Things to info on Austin's bat colony, we've got you...

Mindshare’s Guide to SXSWi 2015

Coming to SXSW Interactive? Let Mindshare North America be your guide. We've got tips on transportation, dining options, and most importantly of all: recommendations for the sessions you shouldn't miss. Mindshare NA's Guide to SXSWi 2015 by Mindshare North America


Beet.TV: Mindshare’s Gerhart – TV Customization, Utilization More Important Than ‘Hardware’

Excerpt: He believes there’s a paradox now in that “everybody wants to be as addressable and precise as possible. But in order to do...