SXSW®

SXSW Interactive is the “experience” festival, and Mindshare@SXSW discovers and deciphers the surprise and delight of the new start-ups, products, and platforms debuting each year. The Mindshare team fans out across Austin to bring back insights for our adaptive marketing ideas and culturally relevant learnings for our clients.

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Mindshare@SXSWi: Interview with The New York Times’ Marc Lavallee

Where is mobile messaging and AI going next? And what should brands take away from the heavy focus on politics and tech for social good at SXSWi? Mindshare NA's Rachel Lowenstein, Manager, Strategic Innovation, Life+, interviewed The New York...

Mindshare@SXSWi: Wake Up, Austin – Saturday, March 11

Good morning, Austin! We’re on to day two today, and despite the rain, the city is buzzing. SXSW is really starting to rev up, with more sessions, more houses and parties, and more activity in general! Sessions today are all...

Mindshare@SXSWi: Nightcap, Day 1

SXSW 2017 is starting to introduce us to new types of technology: virtual reality, augmented realty, social media connectivity, and the Internet of Things... Okay, obviously I’m kidding. Bad joke? Maybe. Did you smirk or smile in your head? Hopefully. Anyway:...

Mindshare@SXSWi: Wake Up, Austin – Friday, March 10

“I don't care if Monday's blue, Tuesday's gray and Wednesday too, Thursday I don't care about you, It's Friday I'm in love.” Lyrics from The Cure couldn’t be more appropriate for today. It’s the first day of the 2017 SXSWi...
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Culture Vulture Live: Autonomous Living at SXSWi

Every year, thousands of people attend SXSW Interactive - a festival that's at the epicenter of technology and culture. Here's a few key themes to look out for at this year's SXSWi - everything from the world of autonomous...

MediaPost: Preparing For Cultural Curveballs At SXSWi

With 24 minutes left, the Patriots came back from a 25-point deficit to beat the Falcons at the Super Bowl. During La La Land’s acceptance speech at the Oscars, it's announced that Moonlight is the actual winner of Best Picture. Pokémon Go...

Mindshare NA’s Guide to SXSWi 2017

Coming to SXSW Interactive? Let Mindshare be your guide. We've curated a list of recommended sessions for each day (everything from AI to mixed reality to gaming and more), transit options, restaurant ideas, and key advice on how to...

SXSWi: Wake Up Austin – Monday, March 14

Usually waking up to Bob Geldof’s I Don’t Like Mondays is a fitting start to most weeks – but not today at SXSW! High energy is still in the air as we enter day four of SXSW Interactive. If you feel like...

POV: SXSW Interactive 2016

Background: Every March, thousands of people flock to Austin, Texas for SXSW Interactive—an incubator of cutting-edge technologies and digital creativity, featuring five days of compelling panels, presentations, brand activations and more. Some of this year’s key themes and takeaways for...

SXSWi: The Science of Color, Biodesign, and More

SXSW is a smorgasbord of choice, and to get most out of each day, you need to carefully curate your journey of discovery. As marketers, it may be tempting to limit yourself to certain categories, but doing so would...

SXSWi: Wake Up Austin – Tuesday, March 15

Morning y'all and congratulations on making it to this final day of SXSWi. The festival may be coming to a close and we may all be moving a little slower, but if you're still in town and looking for...
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SXSWi: Our Tour of the Trade Show

Take a tour with Mindshare as we explore SXSWi's trade show, from companies in 3D printing to education to wearables and more. Hear about the next industries that are ripe for disruption.

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Mindshare claims two wins at the 2019 Festival of Media Awards

The #TeamMindshare winning streak continues! Last night, Mindshare won two awards at the Festival of Media North America Awards, which honors the best in...

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