SXSW®

SXSW Interactive is the “experience” festival, and Mindshare@SXSW discovers and deciphers the surprise and delight of the new start-ups, products, and platforms debuting each year. The Mindshare team fans out across Austin to bring back insights for our adaptive marketing ideas and culturally relevant learnings for our clients.

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Mindshare@SXSWi: What Was Your Favorite Session?

From drone racing to LGBT equality, IBM's Watson to Mark Cuban, our #SXSWi team shares their favorite sessions from the festival.

Mindshare@SXSWi: Nightcap, Day 6

Greetings from day six of SXSW! Interactive week is sadly coming to a close, but we were still able to squeeze in a bit more learning. At one of the most interesting sessions of the day, “How a Whale Brought...
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Mindshare@SXSWi: Interview with Devon MacDonald, CSO for Mindshare Canada

What industry will autonomous living disrupt next? What's one tech trend that marketers aren't paying enough attention to? Mindshare NA's Rachel Lowenstein, Manager, Strategic Innovation, Life+, interviewed Devon MacDonald, Chief Strategy Officer for Mindshare Canada, out in Austin to...

Mindshare@SXSWi: Wake Up, Austin – Wednesday, March 15

We're on day six of SXSW and the Interactive space is starting to wind down, though excitement is still in the air. Sessions for today cover a variety of topics, from content and adaptive marketing to the experience economy. Here...

Mindshare@SXSWi: Nightcap, Day 5

Though Austin can’t seem to make up its mind about the weather, day five at SXSW turned out to be beautiful, with the afternoon shaping up to be perfect patio weather. Today was also extra delicious because being March...

Mindshare@SXSWi: Wake Up, Austin – Tuesday, March 14

The sun is shining, the birds are singing, and we’re ready to take on day five of SXSWi! Here’s what we’ve got on tap for today: Redefining Ad Tech in a Distributed World 9:30am-10:30am, Hyatt Regency Austin, Zilker Ballroom 3-4 This session...
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Mindshare@SXSWi: If you could program your own session, what would it be?

Data meets beauty, music meets cause marketing, and The Office meets virtual reality. We asked our Mindshare@SXSWi team, "If you could program your own session at SXSW, what would it be?" Here's what they had to say.

Mindshare@SXSWi: Nightcap, Day Four

Day four with lots to explore! Rachel and Amanda here. While many panels were still in session, we decided to hit the Trade Show floor to discover what up-and-coming technologies and concepts we can bring back to our Mindshare...

MINDSHARE@SXSWI: WAKE UP, AUSTIN – MONDAY, MARCH 13

Good morning from the bat city! After freezing yesterday (I'm from Los Angeles!), the temperature is expected to rise a bit today. As more film and music folks roll into town for their respective festivals, there are still plenty...

Mindshare@SXSWi: Nightcap, Day Three

As day three has come to a close in Austin, here are some of the key takeaways from our rock star crew of Mindshare SXSW beat writers as we strive to bring you the highlights from the day. What is...

Mindshare@SXSWi: Wake Up, Austin – Sunday, March 12

Good morning from dreary Austin! The rain has subsided (for now) and we’re ready for another day running from session to session, house to house, and even a tour of the trade show! There’s some major panelists today (celebrities, investors, politicians..)...

Mindshare@SXSWi: Nightcap, Day Two – featuring GroupM’s Cary Tilds

Rachel and Amanda here! Despite some rainy conditions in Austin, there were numerous shining moments from SXSWi day two - from sitting on a panel, to interviewing GroupM's chief innovation officer Cary Tilds, and more. Check it out below! This...

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Google Ads Expands Same-Meaning Close Variants

Background: Google recently announced that it will be expanding close variants to include words that have the same meaning as the original word. This change...

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