SXSW®

SXSW Interactive is the “experience” festival, and Mindshare@SXSW discovers and deciphers the surprise and delight of the new start-ups, products, and platforms debuting each year. The Mindshare team fans out across Austin to bring back insights for our adaptive marketing ideas and culturally relevant learnings for our clients.

The United Nations of Innovation: Reviewing the SXSW Trade Show

I was told that everything is bigger in Texas, and let me tell you, the SXSW Trade Show was no exception. Walking into the space can be overwhelming – it’s a large convention room the size of a few...

Mindshare@SXSWi: Wake Up, Austin – Saturday, March 11

Good morning, Austin! We’re on to day two today, and despite the rain, the city is buzzing. SXSW is really starting to rev up, with more sessions, more houses and parties, and more activity in general! Sessions today are all...

Inclusion and Profit in Harmonious Alignment

Brands appear to be inundated by the demand for authentic inclusivity in their campaigns. According to filmmaker, Cheryl Miller Houser, during her Discussion Session: Storytelling and Empathy in a Purpose-Driven Economy, 78% of consumers want to align with companies that...

AdAge: SXSW Preview: A lot more than booze and tacos

Excerpt: Those who complain that navigating the conference brings on "South by Southwest fatigue might be doing the event wrong," says Mindshare Canada Chief Strategy Officer Devon MacDonald. "The content turns over and expands every year. There are 20 or...

Mindshare@SXSWi: Nightcap, Day 6

Greetings from day six of SXSW! Interactive week is sadly coming to a close, but we were still able to squeeze in a bit more learning. At one of the most interesting sessions of the day, “How a Whale Brought...
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Your SXSW Rap Video, Courtesy of Mig Mora

Or as Ad Age put it in their SXSW live blog, SXSW InterRAPtive. Check out the video from Miguel Mora, Associate Director, Invention Studio, Mindshare North America, rapping about his time on the ground in Austin (scroll down to Wednesday, 10am).  

Mindshare@SXSWi: Nightcap, Day 1

SXSW 2017 is starting to introduce us to new types of technology: virtual reality, augmented realty, social media connectivity, and the Internet of Things... Okay, obviously I’m kidding. Bad joke? Maybe. Did you smirk or smile in your head? Hopefully. Anyway:...

Three learnings from SXSW Interactive 2019

Background: Taking place March 8-12, in a city with the unofficial motto of ‘Keep Austin Weird,’ SXSW Interactive is not a usual advertising and media event. It’s one of the few events that explores everything from government issues, social activism,...

Mindshare@SXSW: Our picks, tips, and tricks for navigating this year’s festival

SXSW returns to Austin on March 9, bringing together some of the brightest minds in technology and culture. More than just an ordinary marketing conference, SXSW looks at the impact of technology on society from every angle – the...

Mindshare@SXSWi: Wake Up, Austin – Wednesday, March 15

We're on day six of SXSW and the Interactive space is starting to wind down, though excitement is still in the air. Sessions for today cover a variety of topics, from content and adaptive marketing to the experience economy. Here...

SXSW Round-Up: Three Key Themes from the Past Week

Background: SXSW Interactive is far from your ordinary marketing conference; it is perhaps the only event out there that examines the impact of technology on society from every angle. From discussions on advertising to digital activism, government regulations, entertainment, and...

Mindshare@SXSWi: Wake Up, Austin – Friday, March 10

“I don't care if Monday's blue, Tuesday's gray and Wednesday too, Thursday I don't care about you, It's Friday I'm in love.” Lyrics from The Cure couldn’t be more appropriate for today. It’s the first day of the 2017 SXSWi...

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Mindshare claims two wins at the 2019 Festival of Media Awards

The #TeamMindshare winning streak continues! Last night, Mindshare won two awards at the Festival of Media North America Awards, which honors the best in...

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