SXSW®

SXSW Interactive is the “experience” festival, and Mindshare@SXSW discovers and deciphers the surprise and delight of the new start-ups, products, and platforms debuting each year. The Mindshare team fans out across Austin to bring back insights for our adaptive marketing ideas and culturally relevant learnings for our clients.

Meet Mig Mora

Five lucky members of the Mindshare North America team are heading to Austin for SXSW, and we wanted to introduce you to each of them. These folks who will be sharing all manner of updates from the festival, so...

Mindshare@SXSWi: Nightcap – Our Top 10

SXSW Interactive had something for everyone. From AR to AI, data visualization to interactive surfaces, this special edition of our SXSWi Nightcap series has four of our team members share their biggest takeaways from the festival.  1) A common theme...

Fly By From South By, Part 3

Mig Mora, Associate Director of Mindshare's Invention Studio, chatted with Reddit CEO Steve Huffman above the evolution of online conversation, his ideal SXSW panel speakers, and how there is more to a person than their real world identity. https://soundcloud.com/mindsharena/fly-by-from-south-by-part-3
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Mindshare@SXSWi: Interview with The New York Times’ Marc Lavallee

Where is mobile messaging and AI going next? And what should brands take away from the heavy focus on politics and tech for social good at SXSWi? Mindshare NA's Rachel Lowenstein, Manager, Strategic Innovation, Life+, interviewed The New York...

Are Young People Even Reading?

Yes, that’s actually a question that Wattpad’s Chris Stefanyk gets from a lot of people when he reveals their core demo is 13-30 year-old females. Mindshare Canada’s Lachezar Arabadzhiev talks to Chris about how the storytelling platform is supporting...

Meet Kelly Garland

Five lucky members of the Mindshare North America team are heading to Austin for SXSW, and we wanted to introduce you to each of them. These folks who will be sharing all manner of updates from the festival, so...

Mindshare@SXSWi: Wake Up, Austin – Thursday, March 16

Good morning, Austin! The week has flown by and we are on our final day of SXSWi. It’s time to get in those last sessions, tacos, and rays of beautiful sunshine before leaving Austin and heading back towards the...

The United Nations of Innovation: Reviewing the SXSW Trade Show

I was told that everything is bigger in Texas, and let me tell you, the SXSW Trade Show was no exception. Walking into the space can be overwhelming – it’s a large convention room the size of a few...

Mindshare@SXSWi: Wake Up, Austin – Saturday, March 11

Good morning, Austin! We’re on to day two today, and despite the rain, the city is buzzing. SXSW is really starting to rev up, with more sessions, more houses and parties, and more activity in general! Sessions today are all...

Inclusion and Profit in Harmonious Alignment

Brands appear to be inundated by the demand for authentic inclusivity in their campaigns. According to filmmaker, Cheryl Miller Houser, during her Discussion Session: Storytelling and Empathy in a Purpose-Driven Economy, 78% of consumers want to align with companies that...

AdAge: SXSW Preview: A lot more than booze and tacos

Excerpt: Those who complain that navigating the conference brings on "South by Southwest fatigue might be doing the event wrong," says Mindshare Canada Chief Strategy Officer Devon MacDonald. "The content turns over and expands every year. There are 20 or...

Mindshare@SXSWi: Nightcap, Day 6

Greetings from day six of SXSW! Interactive week is sadly coming to a close, but we were still able to squeeze in a bit more learning. At one of the most interesting sessions of the day, “How a Whale Brought...

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Google Ads Expands Same-Meaning Close Variants

Background: Google recently announced that it will be expanding close variants to include words that have the same meaning as the original word. This change...

Fortune: Data Sheet

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