SXSW®

SXSW Interactive is the “experience” festival, and Mindshare@SXSW discovers and deciphers the surprise and delight of the new start-ups, products, and platforms debuting each year. The Mindshare team fans out across Austin to bring back insights for our adaptive marketing ideas and culturally relevant learnings for our clients.

Being Woke is Not an Adaptive Marketing Strategy: Mindshare@SXSW

Urban Dictionary defines “woke” as follows: “Although an incorrect tense of awake, a reference to how people should be aware in current affairs. ‘While you are obessing with the Kardashians, there are millions of homeless in the world. STAY WOKE.'" The first...

SXSWi Nightcap: Day Three

Before we watch the sun go down and hear the music turn up, let’s hit pause for a moment and remember what today was all about.  Sunday at SXSW shed light on the importance of experiencing touch with technology,...
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MINDSHARE@SXSWI: INTERVIEW WITH JERRY MEDIA’S MICK PURZYCKI AND JAMES OHLIGER

At SXSWi, Mindshare’s Alana Diehl and Gabriella Kaplan interviewed Jerry Media's (also known originally as @FuckJerry) Mick Purzycki and James Ohliger for insights on social metrics and ROI, and more.

Hey Google, Do You Understand What I Am Saying? Mindshare@SXSW

How we interact with computers has evolved a great deal and with the growth of Voice, it’s only gotten easier for the consumer to get what they want from their devices. Today, you can interact with a smart speaker...

Nightcap: Day Two

Alright, alright, alright - the skies have cleared and this weekend is heating up with another round of thought provoking sessions for SXSWi attendees. The second day continued to focus on all things tech – from AI to the...

Mindshare@SXSWi: Wake Up, Austin – Saturday, March 11

Good morning, Austin! We’re on to day two today, and despite the rain, the city is buzzing. SXSW is really starting to rev up, with more sessions, more houses and parties, and more activity in general! Sessions today are all...

Fly By From South By, Part 3

Mig Mora, Associate Director of Mindshare's Invention Studio, chatted with Reddit CEO Steve Huffman above the evolution of online conversation, his ideal SXSW panel speakers, and how there is more to a person than their real world identity. https://soundcloud.com/mindsharena/fly-by-from-south-by-part-3
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Your SXSW Rap Video, Courtesy of Mig Mora

Or as Ad Age put it in their SXSW live blog, SXSW InterRAPtive. Check out the video from Miguel Mora, Associate Director, Invention Studio, Mindshare North America, rapping about his time on the ground in Austin (scroll down to Wednesday, 10am).  

SXSWi: Wake Up Austin – Tuesday, March 15

Morning y'all and congratulations on making it to this final day of SXSWi. The festival may be coming to a close and we may all be moving a little slower, but if you're still in town and looking for...

POV: SXSW Interactive 2016

Background: Every March, thousands of people flock to Austin, Texas for SXSW Interactive—an incubator of cutting-edge technologies and digital creativity, featuring five days of compelling panels, presentations, brand activations and more. Some of this year’s key themes and takeaways for...

Mindshare@SXSWi: Wake Up, Austin – Sunday, March 12

Good morning from dreary Austin! The rain has subsided (for now) and we’re ready for another day running from session to session, house to house, and even a tour of the trade show! There’s some major panelists today (celebrities, investors, politicians..)...
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Mindshare@SXSWi: Interview with The New York Times’ Marc Lavallee

Where is mobile messaging and AI going next? And what should brands take away from the heavy focus on politics and tech for social good at SXSWi? Mindshare NA's Rachel Lowenstein, Manager, Strategic Innovation, Life+, interviewed The New York...

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POV: Snapchat ‘Cameo’ Puts Your Face into GIFs

By Krishan Majithia, Account Director, FAST, Paid Social BACKGROUND: Snap has announced the launch of ‘Cameos’ - a new feature allowing users to insert their face...

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