SXSW Interactive is the “experience” festival, and Mindshare@SXSW discovers and deciphers the surprise and delight of the new start-ups, products, and platforms debuting each year. The Mindshare team fans out across Austin to bring back insights for our adaptive marketing ideas and culturally relevant learnings for our clients.

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Business Insider: Big brands including Mastercard, Visa, and Pandora are all...

Excerpt: Janet Levine, managing director of Invention+ at Mindshare, said that she had noticed a sizeable uptick in clients asking for audio strategies and...