SXSW®

SXSW Interactive is the “experience” festival, and Mindshare@SXSW discovers and deciphers the surprise and delight of the new start-ups, products, and platforms debuting each year. The Mindshare team fans out across Austin to bring back insights for our adaptive marketing ideas and culturally relevant learnings for our clients.

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Beet.TV: Mindshare’s Gerhart – TV Customization, Utilization More Important Than ‘Hardware’

Excerpt: He believes there’s a paradox now in that “everybody wants to be as addressable and precise as possible. But in order to do...

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