SXSW®

SXSW Interactive is the “experience” festival, and Mindshare@SXSW discovers and deciphers the surprise and delight of the new start-ups, products, and platforms debuting each year. The Mindshare team fans out across Austin to bring back insights for our adaptive marketing ideas and culturally relevant learnings for our clients.

Media in Canada: The battle of AR and VR, and how brands are using...

Alana Diehl, senior social associate with Mindshare, wasn’t quite sure what to expect at her first South By Southwest (SXSW) Interactive Festival. Diehl began her media career in mid-2015 and has been with Mindshare for just over a year, but...

SXSWi: Wake Up Austin – Tuesday, March 15

Morning y'all and congratulations on making it to this final day of SXSWi. The festival may be coming to a close and we may all be moving a little slower, but if you're still in town and looking for...

SXSWi: Wake Up Austin, Saturday March 12

Good morning, Austin!  Yesterday was full of anxiousness, excitement, robots, and rain, but as the sun rises over the horizon and peeks its way out of the clouds – we can officially say that we are ready for the...

Meet Kelly Garland

Five lucky members of the Mindshare North America team are heading to Austin for SXSW, and we wanted to introduce you to each of them. These folks who will be sharing all manner of updates from the festival, so...

SXSWi: Wake Up Austin – Friday, March 11

Welcome to day one of SXSW Interactive! Cars are in a sea of traffic, hotels are well beyond capacity, and Austin's infamous dive joints are full to the brim. You can even hear the calm before the storm this morning...

Ad Age: Three Takeaways (And a Tip) from SXSW

Ad Age looks back at SXSW this week, with a look at Elon Musk and the ethics of artificial intelligence, accountability for tech leaders, new developments for augmented reality, and more. Excerpt: That point struck a chord with Mindshare Canada Chief...
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Culture Vulture Live: Autonomous Living at SXSWi

Every year, thousands of people attend SXSW Interactive - a festival that's at the epicenter of technology and culture. Here's a few key themes to look out for at this year's SXSWi - everything from the world of autonomous...

Meet Marina Golden

Five lucky members of the Mindshare North America team are heading to Austin for SXSW, and we wanted to introduce you to each of them. These folks who will be sharing all manner of updates from the festival, so...

Hey Google, Do You Understand What I Am Saying? Mindshare@SXSW

How we interact with computers has evolved a great deal and with the growth of Voice, it’s only gotten easier for the consumer to get what they want from their devices. Today, you can interact with a smart speaker...

Mindshare NA’s Guide to SXSW 2016

Coming to SXSW Interactive? Let Mindshare be your guide. We've put together a list of must-see sessions, top restaurants, transit tips, and more. From panels on the Internet of Things to info on Austin's bat colony, we've got you...

MediaPost: Androids Vs. Humans: The Robot Debate And More At SXSWi

There’s a scene in the original Willy Wonka where all the kids run from school to Bill’s Candy Store. He starts handing out scrumdiddlyumptious candy to the (slightly greedy) ecstatic children. Song breaks out and the kids are having...

Mindshare@SXSWi: Wake Up, Austin – Wednesday, March 15

We're on day six of SXSW and the Interactive space is starting to wind down, though excitement is still in the air. Sessions for today cover a variety of topics, from content and adaptive marketing to the experience economy. Here...

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Beet.TV: Mindshare’s Gerhart – TV Customization, Utilization More Important Than ‘Hardware’

Excerpt: He believes there’s a paradox now in that “everybody wants to be as addressable and precise as possible. But in order to do...

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