SXSW®

SXSW Interactive is the “experience” festival, and Mindshare@SXSW discovers and deciphers the surprise and delight of the new start-ups, products, and platforms debuting each year. The Mindshare team fans out across Austin to bring back insights for our adaptive marketing ideas and culturally relevant learnings for our clients.

SXSWi: Media Evolution, The Gospel of Doubt, and More

SXSWi is a conference that delivers a journey of your own making. My own personal journey has been one that blended work and life, one that asked the big important questions and also brought forth surprise, intrigue, and delight. ...

Mindshare@SXSWi: Interview with Ben Lerer, CEO of Group Nine Media

At SXSWi, Mindshare’s Gabriella Kaplan sat down for a Q&A with Ben Lerer, CEO of Group Nine Media (which owns brands including Thrillist, NowThis, The Dodo and Seeker). Check out Lerer’s thoughts below on influencer marketing, content distribution, and...

Mindshare’s Guide to SXSWi 2015

Coming to SXSW Interactive? Let Mindshare North America be your guide. We've got tips on transportation, dining options, and most importantly of all: recommendations for the sessions you shouldn't miss. Mindshare NA's Guide to SXSWi 2015 by Mindshare North America

Fly By From South By, Part 1

While on the ground in Austin Texas at SXSW, Mig Mora of the Invention Studio caught up with Sebastian Tomich from the New York Times. https://soundcloud.com/mindsharena/soc_e2_lvf_v2  

Mindshare NA’s Guide to SXSWi 2017

Coming to SXSW Interactive? Let Mindshare be your guide. We've curated a list of recommended sessions for each day (everything from AI to mixed reality to gaming and more), transit options, restaurant ideas, and key advice on how to...
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Mindshare@SXSWi: Interview with The New York Times’ Marc Lavallee

Where is mobile messaging and AI going next? And what should brands take away from the heavy focus on politics and tech for social good at SXSWi? Mindshare NA's Rachel Lowenstein, Manager, Strategic Innovation, Life+, interviewed The New York...

Meet Taylor Davis

Five lucky members of the Mindshare North America team are heading to Austin for SXSW, and we wanted to introduce you to each of them. These folks who will be sharing all manner of updates from the festival, so...

Meet Mig Mora

Five lucky members of the Mindshare North America team are heading to Austin for SXSW, and we wanted to introduce you to each of them. These folks who will be sharing all manner of updates from the festival, so...

SXSWi: Wake Up Austin – Tuesday, March 15

Morning y'all and congratulations on making it to this final day of SXSWi. The festival may be coming to a close and we may all be moving a little slower, but if you're still in town and looking for...

SXSWi: Wake Up Austin – Friday, March 11

Welcome to day one of SXSW Interactive! Cars are in a sea of traffic, hotels are well beyond capacity, and Austin's infamous dive joints are full to the brim. You can even hear the calm before the storm this morning...

Mindshare@SXSWi: Wake Up, Austin – Tuesday, March 14

The sun is shining, the birds are singing, and we’re ready to take on day five of SXSWi! Here’s what we’ve got on tap for today: Redefining Ad Tech in a Distributed World 9:30am-10:30am, Hyatt Regency Austin, Zilker Ballroom 3-4 This session...

SXSWi: Wake Up Austin, Saturday March 12

Good morning, Austin!  Yesterday was full of anxiousness, excitement, robots, and rain, but as the sun rises over the horizon and peeks its way out of the clouds – we can officially say that we are ready for the...

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Amazon Prime Day 2019

Amazon’s Prime Day is becoming an eponym—a name that begins to function as a generic description of a concept. We saw that on full...

Prime Day 2019 Preview

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