SXSW®

SXSW Interactive is the “experience” festival, and Mindshare@SXSW discovers and deciphers the surprise and delight of the new start-ups, products, and platforms debuting each year. The Mindshare team fans out across Austin to bring back insights for our adaptive marketing ideas and culturally relevant learnings for our clients.

Don’t Story-Tell, Story-Make

‘Life moves pretty fast, if you don't stop and look around once in a while.’ Not only is this my favorite quote of all time, but this is a big theme at SXSW. Change is constant. It’s seemingly the...

Creating a Connection for the New Norm

What I learned from the past three days at SXSW is indescribable. I’ve never experienced anything like this. There’s so much to learn, so much to see and so much to share! If I could choose one quote that stuck...

Mindshare@SXSWi: Wake Up, Austin – Tuesday, March 14

The sun is shining, the birds are singing, and we’re ready to take on day five of SXSWi! Here’s what we’ve got on tap for today: Redefining Ad Tech in a Distributed World 9:30am-10:30am, Hyatt Regency Austin, Zilker Ballroom 3-4 This session...

SXSWi: Media Evolution, The Gospel of Doubt, and More

SXSWi is a conference that delivers a journey of your own making. My own personal journey has been one that blended work and life, one that asked the big important questions and also brought forth surprise, intrigue, and delight. ...

AdAge: SXSW Preview: A lot more than booze and tacos

Excerpt: Those who complain that navigating the conference brings on "South by Southwest fatigue might be doing the event wrong," says Mindshare Canada Chief Strategy Officer Devon MacDonald. "The content turns over and expands every year. There are 20 or...

Media in Canada: The battle of AR and VR, and how brands are using...

Alana Diehl, senior social associate with Mindshare, wasn’t quite sure what to expect at her first South By Southwest (SXSW) Interactive Festival. Diehl began her media career in mid-2015 and has been with Mindshare for just over a year, but...
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MINDSHARE@SXSWI: INTERVIEW WITH JERRY MEDIA’S MICK PURZYCKI AND JAMES OHLIGER

At SXSWi, Mindshare’s Alana Diehl and Gabriella Kaplan interviewed Jerry Media's (also known originally as @FuckJerry) Mick Purzycki and James Ohliger for insights on social metrics and ROI, and more.

Are Young People Even Reading?

Yes, that’s actually a question that Wattpad’s Chris Stefanyk gets from a lot of people when he reveals their core demo is 13-30 year-old females. Mindshare Canada’s Lachezar Arabadzhiev talks to Chris about how the storytelling platform is supporting...
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Culture Vulture Live: Election Season Comes to SXSW

This week, on Mindshare's Culture Vulture Live: 33,000 people are about to take over Austin, TX for SXSWi. Jason Maggs in our Invention Studio previews the festival with a look at three key themes: the intersection of politics and...
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SXSWi: Our Tour of the Trade Show

Take a tour with Mindshare as we explore SXSWi's trade show, from companies in 3D printing to education to wearables and more. Hear about the next industries that are ripe for disruption.

Mindshare NA’s Guide to SXSW 2016

Coming to SXSW Interactive? Let Mindshare be your guide. We've put together a list of must-see sessions, top restaurants, transit tips, and more. From panels on the Internet of Things to info on Austin's bat colony, we've got you...

Meet Mig Mora

Five lucky members of the Mindshare North America team are heading to Austin for SXSW, and we wanted to introduce you to each of them. These folks who will be sharing all manner of updates from the festival, so...

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Business Insider: Big brands including Mastercard, Visa, and Pandora are all...

Excerpt: Janet Levine, managing director of Invention+ at Mindshare, said that she had noticed a sizeable uptick in clients asking for audio strategies and...

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