SXSW Interactive is the “experience” festival, and Mindshare@SXSW discovers and deciphers the surprise and delight of the new start-ups, products, and platforms debuting each year. The Mindshare team fans out across Austin to bring back insights for our adaptive marketing ideas and culturally relevant learnings for our clients.

POV: SXSW Interactive 2016

Background: Every March, thousands of people flock to Austin, Texas for SXSW Interactive—an incubator of cutting-edge technologies and digital creativity, featuring five days of compelling panels, presentations, brand activations and more. Some of this year’s key themes and takeaways for...

Don’t Story-Tell, Story-Make

‘Life moves pretty fast, if you don't stop and look around once in a while.’ Not only is this my favorite quote of all time, but this is a big theme at SXSW. Change is constant. It’s seemingly the...

Fly By From South By, Part 3

Mig Mora, Associate Director of Mindshare's Invention Studio, chatted with Reddit CEO Steve Huffman above the evolution of online conversation, his ideal SXSW panel speakers, and how there is more to a person than their real world identity.

SXSWi: Media Evolution, The Gospel of Doubt, and More

SXSWi is a conference that delivers a journey of your own making. My own personal journey has been one that blended work and life, one that asked the big important questions and also brought forth surprise, intrigue, and delight. ...

Meet Kelly Garland

Five lucky members of the Mindshare North America team are heading to Austin for SXSW, and we wanted to introduce you to each of them. These folks who will be sharing all manner of updates from the festival, so...

Your SXSW Rap Video, Courtesy of Mig Mora

Or as Ad Age put it in their SXSW live blog, SXSW InterRAPtive. Check out the video from Miguel Mora, Associate Director, Invention Studio, Mindshare North America, rapping about his time on the ground in Austin (scroll down to Wednesday, 10am).  

Inclusion and Profit in Harmonious Alignment

Brands appear to be inundated by the demand for authentic inclusivity in their campaigns. According to filmmaker, Cheryl Miller Houser, during her Discussion Session: Storytelling and Empathy in a Purpose-Driven Economy, 78% of consumers want to align with companies that...


At SXSWi, Mindshare’s Alana Diehl and Gabriella Kaplan interviewed Jerry Media's (also known originally as @FuckJerry) Mick Purzycki and James Ohliger for insights on social metrics and ROI, and more.

Mindshare@SXSWi: Nightcap, Day Four

Day four with lots to explore! Rachel and Amanda here. While many panels were still in session, we decided to hit the Trade Show floor to discover what up-and-coming technologies and concepts we can bring back to our Mindshare...

Mindshare@SXSWi: Nightcap, Day 5

Though Austin can’t seem to make up its mind about the weather, day five at SXSW turned out to be beautiful, with the afternoon shaping up to be perfect patio weather. Today was also extra delicious because being March...

Mindshare@SXSWi: Nightcap, Day Three

As day three has come to a close in Austin, here are some of the key takeaways from our rock star crew of Mindshare SXSW beat writers as we strive to bring you the highlights from the day. What is...

SXSWi: Interview with AOL’s David Shing, Digital Prophet

Too often, brands think about what they're doing and how they're doing it, but not the why: David Shing, AOL's Digital Prophet,  talks about brand DNA, engagement, and niche vs. mass. Plus, hear his take on the new dynamic...


The Forrester Wave: Performance Marketing Agencies

At Mindshare, we respect the importance of the word performance in performance marketing. Above all else, we must deliver and validate impact against our...

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