SXSW®

SXSW Interactive is the “experience” festival, and Mindshare@SXSW discovers and deciphers the surprise and delight of the new start-ups, products, and platforms debuting each year. The Mindshare team fans out across Austin to bring back insights for our adaptive marketing ideas and culturally relevant learnings for our clients.

Media in Canada: The battle of AR and VR, and how brands are using...

Alana Diehl, senior social associate with Mindshare, wasn’t quite sure what to expect at her first South By Southwest (SXSW) Interactive Festival. Diehl began her media career in mid-2015 and has been with Mindshare for just over a year, but...

Fly By From South By, Part 1

While on the ground in Austin Texas at SXSW, Mig Mora of the Invention Studio caught up with Sebastian Tomich from the New York Times. https://soundcloud.com/mindsharena/soc_e2_lvf_v2  

Mindshare@SXSWi: Nightcap, Day Four

Day four with lots to explore! Rachel and Amanda here. While many panels were still in session, we decided to hit the Trade Show floor to discover what up-and-coming technologies and concepts we can bring back to our Mindshare...

SXSWi: Wake Up Austin – Monday, March 14

Usually waking up to Bob Geldof’s I Don’t Like Mondays is a fitting start to most weeks – but not today at SXSW! High energy is still in the air as we enter day four of SXSW Interactive. If you feel like...

GeoMarketing: Mindshare’s Charlie Legg At SxSW – How Retail Can Connect Lifestyle And Tech

Demos of AI, VR/AR for brands at SxSW Interactive saw those technologies coming into sharper focus, says Mindshare's Charlie Legg. As SxSW Interactive has wrapped up and while it’s hard to resist the jaded feeling of yet another year of...

Stop planning your life, and start living it

My biggest insight from SXSW? Stop planning your life, and start living it. I had an entire day planned - but if Elon Musk decides to do a pop-up Q&A session and you get a ticket to it, you go...

MINDSHARE@SXSWI: WAKE UP, AUSTIN – MONDAY, MARCH 13

Good morning from the bat city! After freezing yesterday (I'm from Los Angeles!), the temperature is expected to rise a bit today. As more film and music folks roll into town for their respective festivals, there are still plenty...

Meet Taylor Davis

Five lucky members of the Mindshare North America team are heading to Austin for SXSW, and we wanted to introduce you to each of them. These folks who will be sharing all manner of updates from the festival, so...
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MINDSHARE@SXSWI: INTERVIEW WITH JERRY MEDIA’S MICK PURZYCKI AND JAMES OHLIGER

At SXSWi, Mindshare’s Alana Diehl and Gabriella Kaplan interviewed Jerry Media's (also known originally as @FuckJerry) Mick Purzycki and James Ohliger for insights on social metrics and ROI, and more.

Fly By From South By, Part 2

Mindshare NA's Mig Mora caught up with Lindsay Nelson, CMO of Vox Media, at SXSW. Vox Media, Inc. currently runs eight editorial brands: SB Nation, The Verge, Polygon, Curbed, Eater, Racked, Vox, and Recode. https://soundcloud.com/mindsharena/fly-by-from-south-by-part-2

Mindshare@SXSWi: Nightcap, Day Three

As day three has come to a close in Austin, here are some of the key takeaways from our rock star crew of Mindshare SXSW beat writers as we strive to bring you the highlights from the day. What is...

Meet Koby Leung

Five lucky members of the Mindshare North America team are heading to Austin for SXSW, and we wanted to introduce you to each of them. These folks who will be sharing all manner of updates from the festival, so...

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Beet.TV: Mindshare’s Gerhart – TV Customization, Utilization More Important Than ‘Hardware’

Excerpt: He believes there’s a paradox now in that “everybody wants to be as addressable and precise as possible. But in order to do...

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