SXSW®

SXSW Interactive is the “experience” festival, and Mindshare@SXSW discovers and deciphers the surprise and delight of the new start-ups, products, and platforms debuting each year. The Mindshare team fans out across Austin to bring back insights for our adaptive marketing ideas and culturally relevant learnings for our clients.

Mindshare@SXSWi: Wake Up, Austin – Tuesday, March 14

The sun is shining, the birds are singing, and we’re ready to take on day five of SXSWi! Here’s what we’ve got on tap for today: Redefining Ad Tech in a Distributed World 9:30am-10:30am, Hyatt Regency Austin, Zilker Ballroom 3-4 This session...

Helping you navigate SXSW 2019 – our tips, picks and tricks

SXSW in Austin returns on March 8, bringing together some of the brightest minds in technology and culture. More than just an ordinary marketing conference, the festival looks at the impact of technology on society from every angle –...

Mindshare NA’s Guide to SXSWi 2017

Coming to SXSW Interactive? Let Mindshare be your guide. We've curated a list of recommended sessions for each day (everything from AI to mixed reality to gaming and more), transit options, restaurant ideas, and key advice on how to...

Media in Canada: The battle of AR and VR, and how brands are using...

Alana Diehl, senior social associate with Mindshare, wasn’t quite sure what to expect at her first South By Southwest (SXSW) Interactive Festival. Diehl began her media career in mid-2015 and has been with Mindshare for just over a year, but...

Fly By From South By, Part 1

While on the ground in Austin Texas at SXSW, Mig Mora of the Invention Studio caught up with Sebastian Tomich from the New York Times. https://soundcloud.com/mindsharena/soc_e2_lvf_v2  

Mindshare@SXSWi: Nightcap, Day Four

Day four with lots to explore! Rachel and Amanda here. While many panels were still in session, we decided to hit the Trade Show floor to discover what up-and-coming technologies and concepts we can bring back to our Mindshare...

Meet our SXSW team

Each year, Mindshare North America has a team of five Rising Stars who head to Austin for SXSW, and we wanted to introduce you to each of them. These folks who will be sharing all manner of updates from the...

SXSWi: Wake Up Austin – Monday, March 14

Usually waking up to Bob Geldof’s I Don’t Like Mondays is a fitting start to most weeks – but not today at SXSW! High energy is still in the air as we enter day four of SXSW Interactive. If you feel like...

GeoMarketing: Mindshare’s Charlie Legg At SxSW – How Retail Can Connect Lifestyle And Tech

Demos of AI, VR/AR for brands at SxSW Interactive saw those technologies coming into sharper focus, says Mindshare's Charlie Legg. As SxSW Interactive has wrapped up and while it’s hard to resist the jaded feeling of yet another year of...

Stop planning your life, and start living it

My biggest insight from SXSW? Stop planning your life, and start living it. I had an entire day planned - but if Elon Musk decides to do a pop-up Q&A session and you get a ticket to it, you go...

MINDSHARE@SXSWI: WAKE UP, AUSTIN – MONDAY, MARCH 13

Good morning from the bat city! After freezing yesterday (I'm from Los Angeles!), the temperature is expected to rise a bit today. As more film and music folks roll into town for their respective festivals, there are still plenty...

Data and Vision are Interdependent

As first-timer at SXSW, I had some expectations about the speaker line-up and vibe of the entire conference. As soon as I landed in Austin, I was blown away by how large the event was. The festival is expected...

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The Forrester Wave: Performance Marketing Agencies

At Mindshare, we respect the importance of the word performance in performance marketing. Above all else, we must deliver and validate impact against our...

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