SXSW®

SXSW Interactive is the “experience” festival, and Mindshare@SXSW discovers and deciphers the surprise and delight of the new start-ups, products, and platforms debuting each year. The Mindshare team fans out across Austin to bring back insights for our adaptive marketing ideas and culturally relevant learnings for our clients.

Mindshare@SXSWi: Interview with Digiday’s Kerry Flynn

Mindshare’s Jared James caught up with Digiday’s Kerry Flynn at SXSWi, to talk about the weird and wonderful at the festival. Q: SXSW has something for everyone. What keeps you coming back each year? A: There's a lot of discussion around...

Three learnings from SXSW Interactive 2019

Background: Taking place March 8-12, in a city with the unofficial motto of ‘Keep Austin Weird,’ SXSW Interactive is not a usual advertising and media event. It’s one of the few events that explores everything from government issues, social activism,...

Inclusion and Profit in Harmonious Alignment

Brands appear to be inundated by the demand for authentic inclusivity in their campaigns. According to filmmaker, Cheryl Miller Houser, during her Discussion Session: Storytelling and Empathy in a Purpose-Driven Economy, 78% of consumers want to align with companies that...

Are Young People Even Reading?

Yes, that’s actually a question that Wattpad’s Chris Stefanyk gets from a lot of people when he reveals their core demo is 13-30 year-old females. Mindshare Canada’s Lachezar Arabadzhiev talks to Chris about how the storytelling platform is supporting...

Creating a Connection for the New Norm

What I learned from the past three days at SXSW is indescribable. I’ve never experienced anything like this. There’s so much to learn, so much to see and so much to share! If I could choose one quote that stuck...

Don’t Story-Tell, Story-Make

‘Life moves pretty fast, if you don't stop and look around once in a while.’ Not only is this my favorite quote of all time, but this is a big theme at SXSW. Change is constant. It’s seemingly the...

Is Privacy Dead?

“Privacy is dead.” – One of the first things I heard walking into day two of the SXSW Interactive sessions. There are various programming trends at this year’s convention – automation is a big one. Everything from transportation and...

Data and Vision are Interdependent

As first-timer at SXSW, I had some expectations about the speaker line-up and vibe of the entire conference. As soon as I landed in Austin, I was blown away by how large the event was. The festival is expected...

Helping you navigate SXSW 2019 – our tips, picks and tricks

SXSW in Austin returns on March 8, bringing together some of the brightest minds in technology and culture. More than just an ordinary marketing conference, the festival looks at the impact of technology on society from every angle –...

Meet our SXSW team

Each year, Mindshare North America has a team of five Rising Stars who head to Austin for SXSW, and we wanted to introduce you to each of them. These folks who will be sharing all manner of updates from the...

SXSW Round-Up: Three Key Themes from the Past Week

Background: SXSW Interactive is far from your ordinary marketing conference; it is perhaps the only event out there that examines the impact of technology on society from every angle. From discussions on advertising to digital activism, government regulations, entertainment, and...

Ad Age: Three Takeaways (And a Tip) from SXSW

Ad Age looks back at SXSW this week, with a look at Elon Musk and the ethics of artificial intelligence, accountability for tech leaders, new developments for augmented reality, and more. Excerpt: That point struck a chord with Mindshare Canada Chief...

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Mindshare wins at MediaPost’s Digital OOH Awards

Congratulations to our Mindshare and GroupM teams - together they won at MediaPost's Digital Out of Home Awards for "Elevate Your Career," a collaborative...

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