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What to Expect at CES 2017: Insights from AOL’s Jesse Chambers

Last night, we welcomed our clients and teams to CES with a special Mindshare cocktail event. On top of exploring VR content from USA Today, Discovery Network, Lucid Sight, and Jaunt, we also brought in Jesse Chambers, VP, Monetization,...

Matthew Powers on Cannes Lions

When I found out that I was attending the Cannes Lions Festival of Creativity, I can safely say for once in my life I was speechless. As a Young Lion, I’m honored to travel to France on behalf of...

Mindshare@SXSWi: Nightcap, Day 6

Greetings from day six of SXSW! Interactive week is sadly coming to a close, but we were still able to squeeze in a bit more learning. At one of the most interesting sessions of the day, “How a Whale Brought...

Meet Marina Golden

Five lucky members of the Mindshare North America team are heading to Austin for SXSW, and we wanted to introduce you to each of them. These folks who will be sharing all manner of updates from the festival, so...

Mindshare’s FUTURE33 in Atlanta

Stemming from the success of FUTURE33 (first deployed in our LA office), the Mindshare Atlanta office hosted their first annual FUTURE33 last week. The half-day summit was an opportunity for our teams to update top partners on Mindshare’s core...

The 2017 U.S. Cannes Young Lions Winners

Congratulations to Mindshare's Patrick Lylo and TJ Kelly - winners of the Media category in the 2017 U.S. Young Lions competition! Each of the winning teams will be sent to Cannes, France to compete as Team USA in the global...

The Huddle at Mindshare Chicago: Back to the Future

Mindshare teams spent the Chicago office’s fourth annual Huddle immersed in inspiring sessions to promote fresh thinking, all while surrounded by old friends and new faces. The day focused on the transformative abilities of technology in a changing media...
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The Must See at CES, Part 3

Mindshare North America is on the ground at CES 2018, and we're asking our folks what they are most excited to see! This episode features Devon Macdonald, Dan Richardson, and Tiffany Ray.

ESPN’s debut at NewFronts!

With National Anti-Bullying Day taking place tomorrow, it felt appropriate that Olympic freestyle skier Gus Kenworthy took the stage at yesterday’s ESPN NewFront event to talk about his work with the X Games on the Shred Hate campaign to...

Meet Taylor Davis

Five lucky members of the Mindshare North America team are heading to Austin for SXSW, and we wanted to introduce you to each of them. These folks who will be sharing all manner of updates from the festival, so...

Holding up a mirror to consumers & culture | POV: Equality

While I attended a couple panels on artificial intelligence and machine learning today, the key moments of equality today came predominantly from the festival goers themselves. While there is a consistent balance of equal gender representation at the festival,...

Measuring Emotions – Enhancing User Experience & Ad Effectiveness

By: Fabio Giraldo, Associate Director, Advanced Analytics, Mindshare North America Brands are always looking for ways to influence people’s behavior to get them to try a product or service. But that’s not as simple as designing  creative and throwing it...

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POV: Snapchat ‘Cameo’ Puts Your Face into GIFs

By Krishan Majithia, Account Director, FAST, Paid Social Background: Snap has announced the launch of ‘Cameos’ - a new feature allowing users to insert their face...

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