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Three Questions with Rolf Olsen at CES 2017

Data is the glue for everything from connected devices to machine learning and more. So at CES 2017, we sat down with Rolf Olsen, Chief Data Officer at Mindshare NA, to get his take on the trends and tech...

Unlocking the Potential of Messaging as a Marketing Channel: Advertising Week

From texting, video chatting, and phone calls to DMing and Snapchatting, today people constantly message with each other one way or another. The question for marketers becomes: how do brands communicate with people in the conversational format that they’re...

Speak to a female audience in an untapped, but meaningful way | POV: Equality

Another productive day in Cannes! I had the unique opportunity to interview Anna Sullivan, VP at Gimlet. Gimlet is one of the premiere podcast partners in media, with veterans from NPR at their helm and their podcasts consistently ranking...

What to Expect at CES 2017: Insights from AOL’s Jesse Chambers

Last night, we welcomed our clients and teams to CES with a special Mindshare cocktail event. On top of exploring VR content from USA Today, Discovery Network, Lucid Sight, and Jaunt, we also brought in Jesse Chambers, VP, Monetization,...

AdWeek: Marketers Are Racing to Reach Rapidly Growing Audiences on Amazon’s Alexa and Google...

Excerpt: As brands increasingly seek to understand the Internet of Things, marketers are keying in on how Amazon and Google will dominate connected devices in 2018. That’s why Amazon’s Alexa and the Google Home—with their rapidly expanding sets of AI...

Mindshare@SXSWi: Nightcap, Day Three

As day three has come to a close in Austin, here are some of the key takeaways from our rock star crew of Mindshare SXSW beat writers as we strive to bring you the highlights from the day. What is...

Mindshare@SXSWi: Wake Up, Austin – Sunday, March 12

Good morning from dreary Austin! The rain has subsided (for now) and we’re ready for another day running from session to session, house to house, and even a tour of the trade show! There’s some major panelists today (celebrities, investors, politicians..)...

The Future of Marketing – Driving Growth in a Digital World

Advertising Week: The Future of Marketing – Driving Growth in a Digital World By Anna DiFiore: Associate Director, Partner, Planning, Mindshare NA As the media landscape continues to fragment exponentially, it’s become more challenging for marketers to connect with consumers and...

AdWeek: What Can Brands Do With Voice Devices in 2018?

Excerpt: With CES around the corner, Adweek takes a look at the world of voice technology in 2018. In our look towards the future, we speak to Mindshare NA chief strategy officer Cindy Gustafson and Rain executive creative director Will...
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Mindshare at CES 2017: Opening Cocktails and VR

We held our opening night cocktail reception and got a sneak peek of what to expect at #CES2017 thanks to AOL's Jesse Chambers. Mindshare leaders and clients explored VR tech and content from partners at USA TODAY, Discovery, JauntVR...

Digiday: ‘A secondary agenda’: What media companies and marketers really do at CES

“You can’t roll into CES and do it haphazardly and think that random conversations you have in a hotel lobby or casino floor is going to result in something that’s going to change the way you market for your...

Migration, Subconscious Bias, and Yurts: The Experience of C2

Imagine being whisked into the first of three humid yurts and told that during your Reverie Lab that you will be taught to communicate with your own subconscious. Next, you’re given a health warning and an invitation to wave...

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Amazon Prime Day 2019

Amazon’s Prime Day is becoming an eponym—a name that begins to function as a generic description of a concept. We saw that on full...

Prime Day 2019 Preview

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