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Mindshare Point of Views from 2017

We’ve collected a whole year of Mindshare "Point of View" articles to give you a complete picture of how the industry has evolved in 2017. All POVs are written in the moment and were correct at the time of...

MediaPost: Mindshare Duo Turn Coffee Cups Into Media, Win Young Lions

Mark Longacre and Catherine Young, both senior associates at GroupM’s Mindshare New York unit, took first place in the “media” category for the 2016 U.S. Young Lions competition. Their campaign strategy turned disposable coffee cups into a powerful medium. More...

NewFronts Debrief: Twitter

Mindshare's Jarett Fienman, Director, Digital Investment, gives us the scoop on last night's Twitter NewFront. The big talent onstage: Unfortunately Jack Dorsey was not in attendance this year, but there was a wide variety of other guests, including Jorge...

Meet Koby Leung

Five lucky members of the Mindshare North America team are heading to Austin for SXSW, and we wanted to introduce you to each of them. These folks who will be sharing all manner of updates from the festival, so...

TechCrunch: Improving search and advertising are the next frontiers for voice-activated devices

Excerpt: Despite millions of orders for voice enabled devices, vendors have yet to map the uncharted territory of voice enabled search and advertising. Indeed, as voice search expands — to the tune of 50 percent of all searches by 2020 (according...

Mindshare’s Guide to SXSWi 2015

Coming to SXSW Interactive? Let Mindshare North America be your guide. We've got tips on transportation, dining options, and most importantly of all: recommendations for the sessions you shouldn't miss. Mindshare NA's Guide to SXSWi 2015 by Mindshare North America

MediaVillage: Happy Birthday, Mindshare! Inside the Agency’s 20th Anniversary Event

Yesterday, Mindshare celebrated its 20th anniversary worldwide.  As part of that, we held a special edition of Mindshare Day, our annual event when all of the offices around the world hit pause on our day-to-day to celebrate our heritage...

MediaPost: The Connected Everyday Shopper Show

The Consumer Electronic Show should now be called the Connected Everyday Shopper show, because the speed at which Internet of Things technology is converging into everyday products was front and center this year in Las Vegas. The driving forces...

AdWeek: How Marketers Are Turning Your Car Into a Branded Experience

Excerpt: While autonomous cars won’t be in every garage anytime soon, today’s vehicles have never been more connected. That’s leading marketers, agencies and automakers to transform cars into the next media and marketing platform. According to Michael Ramsey, an auto analyst...

Say What?! Copperfield, Wintour, & More Speak at Cannes Lions

From Will Smith to Anna Wintour to David Copperfield and more, Cannes Lions brings together the biggest names in media, marketing, tech, and entertainment. We know you can’t make it to every seminar, so Mindshare’s Jason Maggs, Associate Director,...

AI isn’t just another tool | POV: People vs. Machines

It’s official: the Cannes Lions Festival is in full swing!  The crowds are bustling down the Croissette, vibrant branded experiences are around every (beach) corner, and the energy is high. I got right down to business and popped over to...
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Mindshare@NewFronts: Emma Witkowski Talks Hulu

Say hello to Hulu Live and T-Commerce. We're coming to you from the 2017 Digital Content NewFronts, with daily videos and insights from some of the biggest events this week. At the Hulu Upfront, Emma Witkowski (Managing Director, Digital...

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POV: Google’s New Ad Formats

Background: Google unveiled a new suite of advertising products at the annual Google Marketing live conference in San Francisco this week. Announcements include a new...

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