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The Twitter NewFront: Live content, feminist programming, and more

This week, Mindshare is bringing you timely recaps and insights from the NewFronts, looking at the content, brand implications, and more. At last night’s event, Twitter announced a lot of new and continued video partnerships, demonstrating how instrumental premium content...

Beet.TV: Mass Or Precision Targeted, Data Is Key

Excerpt: “Every part of advertising is about performance at the end of the day,” says Christine Peterson, Managing Partner, Digital Investment Lead, Mindshare. “It’s just what do you use as the measuring stick? In the digital sphere, we have a lot...

Mindshare Wins at I-Com Global Summit 2018

Mindshare has brought home some serious hardware from the I-Com Global Summit 2018 that took place this week in San Sebastian, Spain. I-Com holds an annual Data Science Hackathon, with challenges posted by both Intel and Lufthansa this year. The...

Mindshare at REMIX Summit

Delegates from Mindshare attended (and presented at) REMIX Summit NYC, a two day conference which brought together innovators to explore the future of culture and the creative economy. Hosted in Brooklyn at A/D/O and the Intrepid Museum, there wasn’t...

SXSW Round-Up: Three Key Themes from the Past Week

Background: SXSW Interactive is far from your ordinary marketing conference; it is perhaps the only event out there that examines the impact of technology on society from every angle. From discussions on advertising to digital activism, government regulations, entertainment, and...

Ad Age: Three Takeaways (And a Tip) from SXSW

Ad Age looks back at SXSW this week, with a look at Elon Musk and the ethics of artificial intelligence, accountability for tech leaders, new developments for augmented reality, and more. Excerpt: That point struck a chord with Mindshare Canada Chief...
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Your SXSW Rap Video, Courtesy of Mig Mora

Or as Ad Age put it in their SXSW live blog, SXSW InterRAPtive. Check out the video from Miguel Mora, Associate Director, Invention Studio, Mindshare North America, rapping about his time on the ground in Austin (scroll down to Wednesday, 10am).  

The United Nations of Innovation: Reviewing the SXSW Trade Show

I was told that everything is bigger in Texas, and let me tell you, the SXSW Trade Show was no exception. Walking into the space can be overwhelming – it’s a large convention room the size of a few...

Fly By From South By, Part 3

Mig Mora, Associate Director of Mindshare's Invention Studio, chatted with Reddit CEO Steve Huffman above the evolution of online conversation, his ideal SXSW panel speakers, and how there is more to a person than their real world identity. https://soundcloud.com/mindsharena/fly-by-from-south-by-part-3

How close are we to reaching Westworld?

Truthfully, while at SXSW, I was expecting to hear about advances in robots and artificial intelligence that could drive our world much closer to the tech of the HBO show in a few years. But the reality was actually...

Fly By From South By, Part 2

Mindshare NA's Mig Mora caught up with Lindsay Nelson, CMO of Vox Media, at SXSW. Vox Media, Inc. currently runs eight editorial brands: SB Nation, The Verge, Polygon, Curbed, Eater, Racked, Vox, and Recode. https://soundcloud.com/mindsharena/fly-by-from-south-by-part-2

Stop planning your life, and start living it

My biggest insight from SXSW? Stop planning your life, and start living it. I had an entire day planned - but if Elon Musk decides to do a pop-up Q&A session and you get a ticket to it, you go...

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She Runs It’s Working Mothers of the Year: Laura Powers

Congratulations to Mindshare's Laura Powers, Managing Director, Client Leadership – she’s been named one of She Runs It's Working Mothers of the Year! This...

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‘Tis the (Cuffing) Season

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