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SXSWi: Wake Up Austin – Friday, March 11

Welcome to day one of SXSW Interactive! Cars are in a sea of traffic, hotels are well beyond capacity, and Austin's infamous dive joints are full to the brim. You can even hear the calm before the storm this morning...

Data and Vision are Interdependent

As first-timer at SXSW, I had some expectations about the speaker line-up and vibe of the entire conference. As soon as I landed in Austin, I was blown away by how large the event was. The festival is expected...

NewFronts Debrief: YouTube Brandcast

Mindshare's Natalya Namts, Associate Director, Digital Investment, gives us the scoop on last night's YouTube Brandcast. The big talent onstage: Talent is always the highlight at Brandcast and has everyone guessing for weeks. YouTube didn't disappoint: Dua Lipa and...

Mindshare@SXSWi: Interview with Ben Lerer, CEO of Group Nine Media

At SXSWi, Mindshare’s Gabriella Kaplan sat down for a Q&A with Ben Lerer, CEO of Group Nine Media (which owns brands including Thrillist, NowThis, The Dodo and Seeker). Check out Lerer’s thoughts below on influencer marketing, content distribution, and...

Enactus at Mindshare Day

On November 1, we’re celebrating our 20th birthday with a special edition of Mindshare Day – our annual celebration where Mindshare offices worldwide come together to help a good cause. For this event, we’re partnering with global nonprofit Enactus,...

Campaign: Connected Shopping at CES

LAS VEGAS — Retail has emerged as one of the most important verticals at the Consumer Electronics Show. New devices on the show floor help consumers engage with brands and purchase. You can't even mention drones without discussing how...

POV: SXSW Interactive 2016

Background: Every March, thousands of people flock to Austin, Texas for SXSW Interactive—an incubator of cutting-edge technologies and digital creativity, featuring five days of compelling panels, presentations, brand activations and more. Some of this year’s key themes and takeaways for...

Consumer Electronics Show 2017: All Joined Up

December 31st; make New Year’s resolutions, January 3rd, leave for Las Vegas. Oh well. The Consumer Electronics Show in Las Vegas opens Jan 5th. It puts the ‘new’ into New Year. As every year we expect the usual acreage...

The Guardian: Cannes Lions Day Three: Data and Diversity

Just as data was expected to be a pressing issue across the Festival of Creativity, so too was diversity. Mindshare’s panel Talent Without Prejudice opened with a performance from India’s first transgender pop group The Brooke Bond Red Label...

AdWeek: Marketers Are Racing to Reach Rapidly Growing Audiences on Amazon’s Alexa and Google...

Excerpt: As brands increasingly seek to understand the Internet of Things, marketers are keying in on how Amazon and Google will dominate connected devices in 2018. That’s why Amazon’s Alexa and the Google Home—with their rapidly expanding sets of AI...

CES 2018, Global Point of View

Background The Consumer Electronics Show (CES) has taken place in Las Vegas this week, drawing the world’s leading consumer technology brands all showing off their latest and greatest inventions. Details and Implications As always, there was almost too much to take in...

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POV: Google’s New Ad Formats

Background: Google unveiled a new suite of advertising products at the annual Google Marketing live conference in San Francisco this week. Announcements include a new...

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