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CES and the Shift in Consumer Expectations: An Interview with Cindy Gustafson

Gustafson at the Refinery29 Suite at CES: "It marries to the sensor commentary... the mannequin is wearing a yoga outfit that buzzes you when your pose is off!"   We sat down with Cindy Gustafson, the head of Mindshare’s Invention Studio...

NewFronts Debrief: Condé Nast

Mindshare’s Francia Miller Cohen, Director, Digital Investment, gives us the scoop on today's Condé Nast NewFront. The big talent onstage: Anna Wintour and a musical performance by Charli XCX. The announcements that caught your eye: The brand wants to establish...

Mindshare@SXSWi: Wake Up, Austin – Thursday, March 16

Good morning, Austin! The week has flown by and we are on our final day of SXSWi. It’s time to get in those last sessions, tacos, and rays of beautiful sunshine before leaving Austin and heading back towards the...

MINDSHARE@SXSWI: WAKE UP, AUSTIN – MONDAY, MARCH 13

Good morning from the bat city! After freezing yesterday (I'm from Los Angeles!), the temperature is expected to rise a bit today. As more film and music folks roll into town for their respective festivals, there are still plenty...

Mobile Commerce Daily: Yahoo discontinues Radar chatbot, providing important warning to other brands

After only a few months, Yahoo is discontinuing Radar, its chatbot-like travel assistant, providing the first inkling of doubt in the otherwise promising rise of chatbots as a commercial interface. The chatbot was launched this summer and aimed to compete...

Interview: Play Ball

Advances in streaming tech and the demand for live programming have given viewers access to more sporting events than ever before. With so many more choices, will we see a flattening of sports viewership across sports, much like we’ve...

POV: 2017 Digital Content NewFronts

NewFronts 2017 Recap by Mindshare North America on Scribd Background: The IAB’s annual Digital Content NewFronts has just wrapped up in NYC.  The event, the digital media world’s equivalent to the U.S. broadcast ‘Upfronts,’ continues to evolve each year but is...

Town Hall: Snap’s Imran Khan with HBO’s Richard Plepler in conversation

By Erica Atkins: Partner, Associate Director Digital Investment, Mindshare North America The way we communicate with each other has changed drastically as technology has advanced - from actual face-to-face conversations, to text messaging, and now increasingly via visual messaging. Imran...

Media in Canada: The battle of AR and VR, and how brands are using...

Alana Diehl, senior social associate with Mindshare, wasn’t quite sure what to expect at her first South By Southwest (SXSW) Interactive Festival. Diehl began her media career in mid-2015 and has been with Mindshare for just over a year, but...

POV: SXSWi 2017

Background Austin’s SXSWi festival just wrapped: there were panels, interactive activations and galleries dedicated to the ever changing world of digital. From marketers to developers, publishers to neuroscientists, the festival had a diverse group of attendees. Below is our highlights. Details...

Are Young People Even Reading?

Yes, that’s actually a question that Wattpad’s Chris Stefanyk gets from a lot of people when he reveals their core demo is 13-30 year-old females. Mindshare Canada’s Lachezar Arabadzhiev talks to Chris about how the storytelling platform is supporting...

NewFronts Debrief: Hulu

Mindshare’s Ashley Gordon, Associate Director, Digital Investment, shares her insights on yesterday's Hulu Upfront. The big talent onstage: Where do we begin?  After getting the (9AM) party started with legendary rapper/producer RZA (who’s producing a new Hulu series) on the...

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Amazon Prime Day 2019

Amazon’s Prime Day is becoming an eponym—a name that begins to function as a generic description of a concept. We saw that on full...

Prime Day 2019 Preview

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