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CES Could Be Good for Your Cell Phone Bill: Culture Vulture Live

This week, on Mindshare's Culture Vulture Live: we're coming to you from the Consumer Electronics Show in Las Vegas. From Uber Wi-Fi to a Braille smartwatch, Mark Potts explores what's trending in technology and culture.

5 Ways Marketers Are Already Putting Sensors to Work

Next-gen ideas are sure to be the talk of CES For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them. According to branding and marketing experts, we're still in the...

Adweek: Here Are 6 Must-See Tech Categories for Marketers at CES

From smart lawnmowers to budget-friendly VR Not so long ago, the Consumer Electronics Show was crammed with futuristic gadgets that seemed years away from becoming mainstream fixtures for consumers. But with the quick evolution of technology over the past decade, the enormous gathering has...
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What to Expect at CES 2016

What should marketers expect from CES 2016? We talked to Mindshare's Jordan Bitterman, Jeff Malmad, and Chrissie Hanson to get their take on this year's show - from sensor technology to virtual reality and beyond. It's time for marketers...

Beet.TV: Facebook is the “New Way People Consume Media,” Mindshare’s Jordan Bitterman

In the course of just the past year,  Facebook has moved from being a social platform to becoming a new way in which people consume media, says Jordan Bitterman, Chief Strategy Officer at Mindshare, in this interview with Beet.TV Facebook is...

Adweek: Mindshare Unveils Biometric Data of Cannes Attendees Outfitted With Apple Watches for 3...

Lightwave program brings insights, promise for the future Some 20 million data points were collected from 100 participants. CANNES, France—The Cannes Lions festival needs to increase its engagement with delegates who are on their second and third visits. Agencies looking to...

Who Runs the World? (Girls!): Data Snapshots from Cannes

As we get ready for our Cannes Lions seminar today with Lightwave (check it out at 4:20pm at the Inspiration Stage), you can preview a couple of stats from Cannes attendees' biometric data this week. If you're not at Cannes, be sure...

Mindshare’s Guide to SXSWi 2015

Coming to SXSW Interactive? Let Mindshare North America be your guide. We've got tips on transportation, dining options, and most importantly of all: recommendations for the sessions you shouldn't miss. Mindshare NA's Guide to SXSWi 2015 by Mindshare North America

POV: CES Best In Show

Photo Courtesy of CES Photo Gallery The Consumer Electronics Show (CES) in Las Vegas is the biggest innovation show in the world. Mindshare has walked the halls to curate for you the best in show:   Everything is connected & everything is...

The New Sensorialism (yes, that’s now a word)

By, Mark Potts, Head of Insights, Mindshare North America One of the big technologies buzzing at CES is Virtual Reality, which finally feels like it’s coming of age. From the Oculus Rift Crescent Bay prototype, to Razer’s OSVR, to Google...

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Digiday: How BuzzFeed is making its video shows business sustainable

Excerpt: “I believe in the notion of personal primetime, and that serialized, episodic videos are more attractive to marketers than before — particularly for the...

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