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SXSWi: Culture Vulture Live – A House Call from Dr. AI

Today, on Mindshare's Culture Vulture Live: we're looking at how predictive technologies are changing the healthcare space (and making a splash at SXSWi). From IBM Watson Health, to Google DeepMind, to Sentient's AI 'nurse' (which detects sepsis in advance),...

SXSWi Nightcap: Day One

As the sun sets on day one of SXSWi 2016, energy is high and the city of Austin is buzzing. As a SXSW first timer I was warned that patience is a virtue and to get ready to stand in...
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SXSWi Interview with Brian Wong

IoT and the future of advertising: Kiip's CEO Brian Wong explores the concept of "connected moments" across apps and connected devices. Plus, get his thoughts on the next industry that's ripe for disruption.
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Culture Vulture Live: Election Season Comes to SXSW

This week, on Mindshare's Culture Vulture Live: 33,000 people are about to take over Austin, TX for SXSWi. Jason Maggs in our Invention Studio previews the festival with a look at three key themes: the intersection of politics and...

MediaPost: Androids Vs. Humans: The Robot Debate And More At SXSWi

There’s a scene in the original Willy Wonka where all the kids run from school to Bill’s Candy Store. He starts handing out scrumdiddlyumptious candy to the (slightly greedy) ecstatic children. Song breaks out and the kids are having...

Mindshare NA’s Guide to SXSW 2016

Coming to SXSW Interactive? Let Mindshare be your guide. We've put together a list of must-see sessions, top restaurants, transit tips, and more. From panels on the Internet of Things to info on Austin's bat colony, we've got you...

Warc: Virtual reality, next-generation cars and gadgets for a connected world – insights from...

Following CES 2016, Warc collected takeaways and insights from industry leading executives, including Mindshare's Chrissie Hanson, Head of Strategy, West Coast, along with leaders from Epsilon, JWT, and MRY. Check out some of Chrissie's insights below, and see the...

Mobile Marketer: Adaptive Mobility at CES

LAS VEGAS, NV – We live in an uber-connected world and, as marketers, we have entered the third wave of digital advertising. The first wave was the desktop Internet. The second wave was mobile, with applications and the mobile...
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Three Questions with Wearable Experiments’ Billie Whitehouse at CES

Why the 'connected home' should lose its title: Billie Whitehouse, CEO of Wearable Experiments, talks to Mindshare about the wearables space, the physical ego vs. digital ego, and more. We met up with Billie at CES, at the Refinery29...

Campaign: Connected Shopping at CES

LAS VEGAS — Retail has emerged as one of the most important verticals at the Consumer Electronics Show. New devices on the show floor help consumers engage with brands and purchase. You can't even mention drones without discussing how...
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Three Questions with Kiip’s Brian Wong at CES

Just how far will connected devices go in 2016? Mindshare sat down with Brian Wong, Co-Founder and CEO of Kiip, to get his thoughts on the wearables space, the growth of messaging apps, and why new camera technology for...
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Why You May Need Dramamine at CES: Mindshare’s Culture Vulture Live

Double the Culture Vulture, double the fun: check out this week's newest tech and cultural trends in our second Culture Vulture Live video - a special edition for CES 2016. From Lego robotics to DietScensors, here's the latest from...

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Mindshare U.S. Launches NeuroLab To Bust Media And Marketing Myths

Initial Neuro Research Examines Where Audio Trumps Visual—And the Implications for Brands There are numerous steadfast rules for media and marketing, long held by the...

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