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Mindshare@NewFronts: Janet Levine Talks PopSugar

A push towards co-creation and adaptive content: Janet Levine (Managing Director, Invention Studio) shares her quick takeaways for brands from yesterday's PopSugar NewFronts event.  We're coming to you from the 2017 Digital Content NewFronts, with daily videos and insights...

Will we still have jobs? | POV: People vs. Machines

The majority of discussions and insight coming out of today was around how humans will work with Artificial Intelligence and machine learning. What does the future look like for agencies and the big concern for many, will we still...

Mindshare@SXSWi: Nightcap, Day Three

As day three has come to a close in Austin, here are some of the key takeaways from our rock star crew of Mindshare SXSW beat writers as we strive to bring you the highlights from the day. What is...

Mindshare@SXSWi: Wake Up, Austin – Thursday, March 16

Good morning, Austin! The week has flown by and we are on our final day of SXSWi. It’s time to get in those last sessions, tacos, and rays of beautiful sunshine before leaving Austin and heading back towards the...
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Mindshare@NewFronts: Emma Witkowski Talks Hulu

Say hello to Hulu Live and T-Commerce. We're coming to you from the 2017 Digital Content NewFronts, with daily videos and insights from some of the biggest events this week. At the Hulu Upfront, Emma Witkowski (Managing Director, Digital...

CES 2019 Takeaways

We've wrapped up the key takeaways from this year's CES, taking a look at the main themes and the top areas of focus. Three key themes of this year's show: Infrastructure On display were tech elements that will support and enable the...
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Mindshare@NewFronts: Jason Smith Talks YouTube

Coming to you from the red carpet at Brandcast: Mindshare's Jason Smith (Managing Director, Digital Investment Lead, Chicago) gives us his takeaways from last night's Google/YouTube NewFronts event - including what he says is a major turning point for...

The Guardian: Cannes Lions Day Three: Data and Diversity

Just as data was expected to be a pressing issue across the Festival of Creativity, so too was diversity. Mindshare’s panel Talent Without Prejudice opened with a performance from India’s first transgender pop group The Brooke Bond Red Label...

AdWeek: 4 Marketers Share How GDPR Will Shake Up Brands’ Data Strategies

Excerpt: Global brands are gearing up for the European Union’s General Data Protection Regulation (or GDPR), which will go into effect in May and change how brands collect and store data. Rachel Lowenstein, manager of strategic innovation at Mindshare North America’s...

Beet.TV: Mindshare’s Gerhart – TV Customization, Utilization More Important Than ‘Hardware’

Excerpt: He believes there’s a paradox now in that “everybody wants to be as addressable and precise as possible. But in order to do that it means that we need more data and more information from consumers from providers,...

Hulu NewFront: Scale, new measurement solutions, and more

Six billion hours watched in 2017. Time spent increased by 60%. And over 20 million subscribers. Growth and scale was a big focus at this year's Hulu NewFront event, and they delivered. Per usual, Hulu's Newfront was not short on...
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SXSWi Interview with Brian Wong

IoT and the future of advertising: Kiip's CEO Brian Wong explores the concept of "connected moments" across apps and connected devices. Plus, get his thoughts on the next industry that's ripe for disruption.

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POV: Snapchat ‘Cameo’ Puts Your Face into GIFs

By Krishan Majithia, Account Director, FAST, Paid Social Background: Snap has announced the launch of ‘Cameos’ - a new feature allowing users to insert their face...

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