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The State of Digital Media: Episode 5 of Beyond the Rosé

Did you miss the first few episodes of Beyond the Rosé? Catch up here: Episode #1: Why Weather is Better Than Sex, with Adam Gerhart, CEO, Mindshare U.S., and Paul Walsh, Weather & Climate Strategist, The Weather Company.  Episode #2: The 2020 Cannes...

Data and Vision are Interdependent

As first-timer at SXSW, I had some expectations about the speaker line-up and vibe of the entire conference. As soon as I landed in Austin, I was blown away by how large the event was. The festival is expected...

NewFronts Debrief: Twitter

Mindshare's Jarett Fienman, Director, Digital Investment, gives us the scoop on last night's Twitter NewFront. The big talent onstage: Unfortunately Jack Dorsey was not in attendance this year, but there was a wide variety of other guests, including Jorge...

Media Post: Mindshare Examines The Media Multiverse

Excerpt: "If done the right way, advertiser-created experiences in the multiverse can build a remarkable amount of brand love—more so than what a brand could do on its own," says Joe Maceda, managing director, Invention Studio lead, Mindshare NA. “We’ve entered...

Revolutionizing the Retail Experience: Mindshare Young Lions

When you consider major brands that have top level brand experiences, Apple is one that often comes to mind. Outside of their increasing innovation suite of products that has kept them at the forefront of tech for decades, they...

Digiday: Google is using CES to catch up to Amazon in battle of voice...

Excerpt: With marketers, the interest is high as clients ask for more information on how to approach Amazon’s Alexa and Google Assistant. For Mindshare North America, its conversations with both companies focused on case studies and best practices for voice...

What stood out to you at CES 2017?

At the 2017 Consumer Electronics Show, the Mindshare team walked the show floor with partners such as CNET, Engadget, NBC, and more. We asked a few of our leaders about what technologies stood out to them—what was either the...

Born on Mobile: Storytelling in the Age of the Connected Consumer – Advertising Week

Let me begin with a brief prelude. Advertising Week (like all industry conferences), in some respects could be a metaphor for the media and mobile landscape: it’s crowded, it’s cluttered, it’s noisy, and it’s competitive (in this sense, stiff competition...

OATH NewFront – Brands Matter. Trust Matters.

Brands Matter. Trust Matters. That was the theme of last night’s inaugural Oath NewFront, where actor Jamie Foxx emceed the event at Pier 26. In the era of fake news and alternative facts, Oath was keen to reinforce their legacy...
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SXSWi: Culture Vulture Live – A House Call from Dr. AI

Today, on Mindshare's Culture Vulture Live: we're looking at how predictive technologies are changing the healthcare space (and making a splash at SXSWi). From IBM Watson Health, to Google DeepMind, to Sentient's AI 'nurse' (which detects sepsis in advance),...

Mindshare Young Lions 2018: Patrick Lylo

Every year, Mindshare sends a selection of our best and brightest across the global as Young Lions delegates to Cannes. See why Patrick is focused on social good for brands at this year's festival. This year, I’m expecting a Cannes...
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The Must See at CES, Part 3

Mindshare North America is on the ground at CES 2018, and we're asking our folks what they are most excited to see! This episode features Devon Macdonald, Dan Richardson, and Tiffany Ray.

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Amazon Prime Day 2019

Amazon’s Prime Day is becoming an eponym—a name that begins to function as a generic description of a concept. We saw that on full...

Prime Day 2019 Preview

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