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2020: The Era of AI – Mindshare Young Lions

It's clear that everyone is looking towards 2020. Why? Analysts believe we are at a tipping point in which emerging technologies will reach a point of significant impact on the workplace. One speaker referred to 2020 as the beginning...

Branding With a Purpose: Variety’s Entertainment and Technology Summit

Today’s audiences and consumers are passionate about advocating for different social causes – and they hope the brands they consume are too. Our Chief Content Officer David Lang, joined moderator Elizabeth Wagmeister from Variety and Erin Condon, VP Front...

Adweek: Here Are 6 Must-See Tech Categories for Marketers at CES

From smart lawnmowers to budget-friendly VR Not so long ago, the Consumer Electronics Show was crammed with futuristic gadgets that seemed years away from becoming mainstream fixtures for consumers. But with the quick evolution of technology over the past decade, the enormous gathering has...

Mindshare@SXSWi: Nightcap, Day Two – featuring GroupM’s Cary Tilds

Rachel and Amanda here! Despite some rainy conditions in Austin, there were numerous shining moments from SXSWi day two - from sitting on a panel, to interviewing GroupM's chief innovation officer Cary Tilds, and more. Check it out below! This...

What if in 10 years everyone uses voice to make every purchase? | POV:...

Happy Wednesday, Cannes! We jumpstarted the morning with The Washington Post where they hosted us for a small breakfast to share their many ad tech updates. WashPo continues to be one of the top news publications with regard to...

Digiday: NewFronts publishers see an opening with recent YouTube, Facebook ad crises

Digiday's Sahil Patel looks at the role of brand safety at this year's Digital Content NewFronts. Check out an excerpt from his piece below, featuring insights from Mindshare NA's Christine Peterson, Digital Investment Lead: Buyers are not necessarily impressed by...

YouTube’s Brandcast: When the real NewFront celebrities are brands

While YouTube’s Brandcast featured no shortage of celebrities per usual (including Ariana Grande, Camila Cabello, Trevor Noah, and Tyler Oakley), the real heavy hitters of the night were actually the brands and agencies represented onstage. The event kicked off with...

DMEXCO 2017: The Highlights

Background Started in 2009, DMEXCO (Digital Marketing EXposition and COnference) has over the years become one of the leading digital events of the year. This year, under the motto ‘Lightening The Age of Transformation’, the show offered over 250 hours...

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Beet.TV: Mindshare’s David Lang On Purposeful Content, Driving Millennials To Jaguar

The digital ecosystem is awash in content, but it’s not a case of more is merrier. “We think less is more,” says David Lang, Chief Content Officer for Mindshare NA and President of Mindshare Content+ Entertainment. As he looks ahead...

Forbes: Alexa, Get Me A Promotion

It’s time to meet your new co-worker, Alexa. She’s already become a permanent house guest – Amazon sold tens of millions of Alexa-enabled devices during the holiday season. As we leverage voice assistants more and more to make running a...

MINDSHARE@SXSWI: WAKE UP, AUSTIN – MONDAY, MARCH 13

Good morning from the bat city! After freezing yesterday (I'm from Los Angeles!), the temperature is expected to rise a bit today. As more film and music folks roll into town for their respective festivals, there are still plenty...

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POV: Google’s New Ad Formats

Background: Google unveiled a new suite of advertising products at the annual Google Marketing live conference in San Francisco this week. Announcements include a new...

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