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Mindshare Day

Every year, all our offices across the globe hit pause on our day-to-day work to celebrate what makes Mindshare a great agency: our team members. On Mindshare Day, we select an important cause and put our collective minds together to create a brief on behalf of select clients. For Mindshare Day 2017, the brief focused on gender equality, a topic we selected based on employee feedback on what we’re passionate about and what’s going on in the world.

MediaVillage: Happy Birthday, Mindshare! Inside the Agency’s 20th Anniversary Event

Yesterday, Mindshare celebrated its 20th anniversary worldwide.  As part of that, we held a special edition of Mindshare Day, our annual event when all of the offices around the world hit pause on our day-to-day to celebrate our heritage...

Enactus at Mindshare Day

On November 1, we’re celebrating our 20th birthday with a special edition of Mindshare Day – our annual celebration where Mindshare offices worldwide come together to help a good cause. For this event, we’re partnering with global nonprofit Enactus,...

MediaPost: Mindshare, Charlotte Beers Create Community X

WPP's Mindshare is introducing Community X, a women’s leadership initiative in partnership with Charlotte Beers, former Chairman/CEO of Ogilvy & Mather Worldwide and Under Secretary of State in the United States. The program brings both Mindshare executives and agency clients...
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#ICYMI: Mindshare Day 2017: Fighting for Gender Equality

What happens when all of Mindshare's 87 offices around the globe, puts down their pens and combines forces to fight for a cause that's near and dear to all our hearts? You get MINDSHARE DAY. On February 23rd, Mindshare's entire global network...
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Advertising Age: WPP’s Mindshare Works on Gender Equality Brief Across 87 Offices

WPP media agency Mindshare is using its annual Mindshare Day celebration to fight for gender equality across all 87 offices on Wednesday. Every year, the shop selects an important cause to shape into a brief that staffers can work against...
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The Drum: WPP’s Mindshare intensifies equality fight with pan-office celebration

WPP owned Mindshare has redoubled its push for gender equality by dedicating an annual celebration across its office estate toward bringing both sexes toward equivalence. All 87 global studios took part in the day long project which saw staff challenged by Mindshare North...

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Media Post: Mindshare Examines The Media Multiverse

Excerpt: "If done the right way, advertiser-created experiences in the multiverse can build a remarkable amount of brand love—more so than what a brand could...

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