CES®

Mindshare@CES is a curated experience that brings the most relevant, inspiring news and events from CES® to our client guests. We introduce dynamic partners and offerings, feature inspiring conversations, and, of course, highlight the most innovative debuts from the CES® show floor. Through the week, we reveal how technologies add value to brands and affect consumers’ everyday lives.

Three Questions with Joe Migliozzi at CES 2017

This year, more than ever, physical shopping has blurred with digital experiences - and that's a trend that we saw throughout CES 2017. We sat down with Joe Migliozzi, Shop+ Lead for Mindshare NA to get his take on...

MediaPost: Welcome To The World Of Autonomous Living

Our industry has talked about autonomous driving for years now. But that concept expands to what I think is the most fascinating part of this year’s Consumer Electronics Show: autonomous living. It’s the idea that technology can tell us...

Consumer Technology Association: Mindshare – Driving Brands at the Speed of Culture

At CES 2017, the Consumer Technology Association's official print publication interviewed four agency leaders to look at what's next for marketers, and the intersection between brands and technology. Excerpts from their interview with Adam Gerhart, U.S. CEO, Mindshare, are...
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CES 2017: The Founder & CEO of Eko Talks Content

What is Yoni Bloch's advice to content creators? Understand the medium you're working in and tailor that content appropriately. As the CEO and Founder of Eko, digital interactive video streaming, Yoni chats with us at CES and weighs in...

Three Questions with Greg Manago at CES 2017

The intersection of content and technology is pervasive theme at CES - and one of the key trends that we've been following. We sat down with Greg Manago, Co-President, Mindshare Content+ Entertainment to hear his big picture view of...
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Mindshare at CES 2017: The Tech Trends We’re Following

From AI to augmented and virtual reality, we're excited about the new tech trends here at #CES2017. We're even more excited about how brands and consumers alike will adapt to these trends throughout commerce, their homes, gaming, and more....

AdExchanger: CES 2017 Will Soon Light Up Las Vegas, And Here’s What To Expect

The Consumer Electronics Show (CES), which officially kicks off Thursday, is fundamentally a hardware show. It’s a sprawl of new toys that consumers will either really want (drones!) or want not at all (3-D TVs!). “One needs to be careful...

Digiday: ‘A secondary agenda’: What media companies and marketers really do at CES

“You can’t roll into CES and do it haphazardly and think that random conversations you have in a hotel lobby or casino floor is going to result in something that’s going to change the way you market for your...

What to Expect at CES 2017: Insights from AOL’s Jesse Chambers

Last night, we welcomed our clients and teams to CES with a special Mindshare cocktail event. On top of exploring VR content from USA Today, Discovery Network, Lucid Sight, and Jaunt, we also brought in Jesse Chambers, VP, Monetization,...
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Mindshare at CES 2017: Opening Cocktails and VR

We held our opening night cocktail reception and got a sneak peek of what to expect at #CES2017 thanks to AOL's Jesse Chambers. Mindshare leaders and clients explored VR tech and content from partners at USA TODAY, Discovery, JauntVR...

Advertising Age: CMO’s Guide to Chatbots

Chatbots are the next phase in the migration from a desktop-dominant world to a mobile one. While bots are still nascent, as technology improves they are poised to replace brand websites and individualized apps. Of course, chatbots aren't a new...

GeoMarketing: CES 2017 Preview: Shop+’s Migliozzi Explores Amazon’s In-Store Retail Influence

Retailers, even more than brands, need to drive business every day — not just when a new product hits the shelves. Ad or marketing campaigns, by definition, highlight an idea or concept for a specific purpose and for a finite time. Realizing that disconnect between retailers...

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Amended Rule 40: Marketing With Olympic Athletes At The 2020 Games

Background: Earlier this year the IOC relaxed the restrictions placed on Olympic participants during the Olympic Games under Bylaw 40.3 of the Olympic Charter (colloquially...

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