CES®

Mindshare@CES is a curated experience that brings the most relevant, inspiring news and events from CES® to our client guests. We introduce dynamic partners and offerings, feature inspiring conversations, and, of course, highlight the most innovative debuts from the CES® show floor. Through the week, we reveal how technologies add value to brands and affect consumers’ everyday lives.

CNBC: Amazon is planning a push into digital advertising in 2018

Excerpt: Amazon has been quietly experimenting with various advertising products across its portfolio and off its website, according to interviews with half a dozen ad buyers and technology partners. And it's getting ready to make waves in 2018. "Amazon likes to talk...

TechCrunch: Improving search and advertising are the next frontiers for voice-activated devices

Excerpt: Despite millions of orders for voice enabled devices, vendors have yet to map the uncharted territory of voice enabled search and advertising. Indeed, as voice search expands — to the tune of 50 percent of all searches by 2020 (according...
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Welcome to the Media Multiverse!

On this episode of Mindshare's Culture Vulture Live, Alexis Fragale introduces us to the Media Multiverse, and takes a deep dive into the success of media franchises in 2017. https://www.youtube.com/watch?v=ff6Hp-lqHZA

Media Post: Mindshare Examines The Media Multiverse

Excerpt: "If done the right way, advertiser-created experiences in the multiverse can build a remarkable amount of brand love—more so than what a brand could do on its own," says Joe Maceda, managing director, Invention Studio lead, Mindshare NA. “We’ve entered...

Welcome to the Media Multiverse: Mindshare North America Releases New Insights on the Future...

Welcome to the media multiverse: an industry shift towards franchises that live across a mosaic of platforms, and away from linear storytelling on one channel. Mindshare North America, the global media agency that is part of WPP, has released...

Ad Age: Hey, Alexa: What’s the Best Voice Strategy for Brands?

Excerpt: Alexa and Google Home didn't even exist three years ago. Yet VoiceLabs, a firm that helps companies be successful with voice applications, predicts 33 million voice-first devices will be in circulation by the end of 2017. Gartner has predicted 30 percent...

The Netflixisation of sports

On Tuesday, ESPN turned ESPNU into "The Ocho" to showcase "seldom-seen sports from around the globe," providing viewers an escape from the sports doldrums of August with a chance to watch things like arm wrestling and the Championship of...

POV: CES 2017 Takeaways

Background: In its 50th year, CES saw over 175,000 attendees and 3,800 exhibiting companies over the course of four days. Here’s what you should know about the main trends and their impact on consumers’ everyday lives. Life+ and The Connected World As Cindy...
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Mindshare North America: Touring CES 2017 with Jeff Malmad

Get your virtual tour of CES 2017, with Jeff Malmad as your guide. Jeff walks us through the show floor to see VR headsets turned home theaters, Amazon-connected refrigerators, and more. And yes, he did lose at rock-paper-scissors to a...

What stood out to you at CES 2017?

At the 2017 Consumer Electronics Show, the Mindshare team walked the show floor with partners such as CNET, Engadget, NBC, and more. We asked a few of our leaders about what technologies stood out to them—what was either the...

Three Questions with Rolf Olsen at CES 2017

Data is the glue for everything from connected devices to machine learning and more. So at CES 2017, we sat down with Rolf Olsen, Chief Data Officer at Mindshare NA, to get his take on the trends and tech...

Digiday: VR, AI and voice: Behind the hype at CES 2017

Some come to CES for the self-driving cars and smart sprinkler systems; media companies and advertisers are in Las Vegas to talk voice and artificial intelligence. And pour some cold water on virtual reality. Thanks to products like the Amazon...

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Google Ads Expands Same-Meaning Close Variants

Background: Google recently announced that it will be expanding close variants to include words that have the same meaning as the original word. This change...

Fortune: Data Sheet

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