CES®

Mindshare@CES is a curated experience that brings the most relevant, inspiring news and events from CES® to our client guests. We introduce dynamic partners and offerings, feature inspiring conversations, and, of course, highlight the most innovative debuts from the CES® show floor. Through the week, we reveal how technologies add value to brands and affect consumers’ everyday lives.

AdWeek: 4 Marketers Share How GDPR Will Shake Up Brands’ Data Strategies

Excerpt: Global brands are gearing up for the European Union’s General Data Protection Regulation (or GDPR), which will go into effect in May and change how brands collect and store data. Rachel Lowenstein, manager of strategic innovation at Mindshare North America’s...

Interview: Play Ball

Advances in streaming tech and the demand for live programming have given viewers access to more sporting events than ever before. With so many more choices, will we see a flattening of sports viewership across sports, much like we’ve...

Interview: Welcome to the Media Multiverse

The reach of broadcast programming is waning. Consumer attention stretches across an increasing number of devices, screens, and experiences. As more of our entertainment options become extensions, sequels, or spinoffs of existing franchises, will consumers embrace non-linear, mosaic storytelling...
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The Must See at CES, Part 2

CES is the world's gathering place for all who thrive on the business of consumer technologies, and Mindshare North America is on the ground in Las Vegas to see what trends will be top of mind for everyone in...

Interview: Can You Hear Me Now?

Dan Richardson (Director, Invention Studio, Mindshare North America) discusses voice commerce and AI in the below transcript. In this series, you don’t use the phrase “AI.” Can you explain why? I think that AI is a part of all the things...
video

The Must See at CES, Part 1

CES is the world's gathering place for all who thrive on the business of consumer technologies, and Mindshare North America is on the ground in Las Vegas to see what trends will be top of mind for everyone in...

AdWeek: Marketers Are Racing to Reach Rapidly Growing Audiences on Amazon’s Alexa and Google...

Excerpt: As brands increasingly seek to understand the Internet of Things, marketers are keying in on how Amazon and Google will dominate connected devices in 2018. That’s why Amazon’s Alexa and the Google Home—with their rapidly expanding sets of AI...

AdWeek: What Can Brands Do With Voice Devices in 2018?

Excerpt: With CES around the corner, Adweek takes a look at the world of voice technology in 2018. In our look towards the future, we speak to Mindshare NA chief strategy officer Cindy Gustafson and Rain executive creative director Will...

AdWeek: How Marketers Are Turning Your Car Into a Branded Experience

Excerpt: While autonomous cars won’t be in every garage anytime soon, today’s vehicles have never been more connected. That’s leading marketers, agencies and automakers to transform cars into the next media and marketing platform. According to Michael Ramsey, an auto analyst...

Forbes: Alexa, Get Me A Promotion

It’s time to meet your new co-worker, Alexa. She’s already become a permanent house guest – Amazon sold tens of millions of Alexa-enabled devices during the holiday season. As we leverage voice assistants more and more to make running a...

Mindshare Point of Views from 2017

We’ve collected a whole year of Mindshare "Point of View" articles to give you a complete picture of how the industry has evolved in 2017. All POVs are written in the moment and were correct at the time of...

AdWeek: The 22 Most Engaging Pieces of Brand Content on Social Media in 2017

Excerpt: This year, brands tried to utilize the popularity of emerging formats like video, and they kept politics in mind when creating assets while inspiring their fans through acts of social good. https://twitter.com/DegreeMen/status/855147095723999232 Degree Men, #RedefineWhatsPossible This 360-degree video invited fans to experience...

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11.11 Preview

Background: Alibaba’s shopping festival - 11.11 or Single’s Day – is set to break records again in its 11th year and even Taylor Swift is getting...

Google’s BERT Update

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