CES®

Mindshare@CES is a curated experience that brings the most relevant, inspiring news and events from CES® to our client guests. We introduce dynamic partners and offerings, feature inspiring conversations, and, of course, highlight the most innovative debuts from the CES® show floor. Through the week, we reveal how technologies add value to brands and affect consumers’ everyday lives.

Campaign: Connected Shopping at CES

LAS VEGAS — Retail has emerged as one of the most important verticals at the Consumer Electronics Show. New devices on the show floor help consumers engage with brands and purchase. You can't even mention drones without discussing how...

Are subscription services king?

We catch up with Joanna Lambert, General Manager Finance and Technology at Verizon Media Group (formerly Oath) live from CES, the world's biggest tech and innovation gathering. We get the scoop on their new re-brand, and discuss the challenges...

Campaign: CES was all about autonomy – except when it came to women

Now that we’re home, recovered from Vegas and discussing the ramifications of autonomous everything, Mindshare's Rachel Lowenstein, Associate Director, Strategic Innovation, Invention+, took a look at whether the CTA lived up to the promise for CES to be a...

Media in Canada: CES shows the voice battle is heating up

Excerpt: Devon MacDonald, chief strategy officer at Mindshare, told MiC that voice-enabled technology from Google, Amazon and their competitors are going to dominate consumer tech conversations “for a long time” because “voice has the opportunity to provide consumers with a...
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Mindshare North America: Touring CES 2017 with Jeff Malmad

Get your virtual tour of CES 2017, with Jeff Malmad as your guide. Jeff walks us through the show floor to see VR headsets turned home theaters, Amazon-connected refrigerators, and more. And yes, he did lose at rock-paper-scissors to a...

The Drum: CES isn’t about the hardware anymore

For marketers who have been enamored by the annual ceremonial unveiling of the latest gadgets, you might have missed a critical trend which has crept into the halls of CES: it isn’t about the hardware anymore. Instead, it’s about the...
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The must-see from CES, part 1

Mindshare North America is on the ground at CES 2019, and we’re asking our team what they are most excited to see! This episode features: Adam Gerhart, our US CEO; Rachel Lowenstein, Associate Director Invention+; Janet Levine, Managing Director...

CES and the Shift in Consumer Expectations: An Interview with Cindy Gustafson

Gustafson at the Refinery29 Suite at CES: "It marries to the sensor commentary... the mannequin is wearing a yoga outfit that buzzes you when your pose is off!"   We sat down with Cindy Gustafson, the head of Mindshare’s Invention Studio...

GeoMarketing: CES 2017 Preview: Shop+’s Migliozzi Explores Amazon’s In-Store Retail Influence

Retailers, even more than brands, need to drive business every day — not just when a new product hits the shelves. Ad or marketing campaigns, by definition, highlight an idea or concept for a specific purpose and for a finite time. Realizing that disconnect between retailers...

The New Sensorialism (yes, that’s now a word)

By, Mark Potts, Head of Insights, Mindshare North America One of the big technologies buzzing at CES is Virtual Reality, which finally feels like it’s coming of age. From the Oculus Rift Crescent Bay prototype, to Razer’s OSVR, to Google...
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CES 2019 Show Floor Highlights

Rachel Lowenstein, Associate Director Invention+, gives us a tour of the best highlights from the show floor at CES.

AdExchanger: CES 2017 Will Soon Light Up Las Vegas, And Here’s What To Expect

The Consumer Electronics Show (CES), which officially kicks off Thursday, is fundamentally a hardware show. It’s a sprawl of new toys that consumers will either really want (drones!) or want not at all (3-D TVs!). “One needs to be careful...

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POV: Snapchat ‘Cameo’ Puts Your Face into GIFs

By Krishan Majithia, Account Director, FAST, Paid Social Background: Snap has announced the launch of ‘Cameos’ - a new feature allowing users to insert their face...

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