CES®

Mindshare@CES is a curated experience that brings the most relevant, inspiring news and events from CES® to our client guests. We introduce dynamic partners and offerings, feature inspiring conversations, and, of course, highlight the most innovative debuts from the CES® show floor. Through the week, we reveal how technologies add value to brands and affect consumers’ everyday lives.

Adweek: 5 Ways Artificial Intelligence Will Continue to Shape Marketing

Excerpt: The past year saw AI emerge as a necessity in the industry. In 2018, artificial intelligence began making its virtues clear to the marketing industry in tangible ways. Holistic media buying The fact that consumers habitually juggle content streams has long...

Campaign: A call to action around gender equality at CES

Excerpt: The biggest trend for marketers at CES this year isn’t around a new device, or how technology is impacting our day-to-day lives. Instead, it’s actually a call to action—an opportunity for the advertising industry to push for greater...

MediaPost: The Connected Everyday Shopper Show

The Consumer Electronic Show should now be called the Connected Everyday Shopper show, because the speed at which Internet of Things technology is converging into everyday products was front and center this year in Las Vegas. The driving forces...

CES 2018 Takeaways

Mindshare collected our insights on the trends from CES 2018, including: Voice Goes Supersonic; Emotion in Motion; Me, Myself & I; Rock’em Sock’em: AR vs. VR. Want more? Find the complete takeaways deck below. CES 2018 Mindshare Insights by Mindshare North...

The Drum: CES isn’t about the hardware anymore

For marketers who have been enamored by the annual ceremonial unveiling of the latest gadgets, you might have missed a critical trend which has crept into the halls of CES: it isn’t about the hardware anymore. Instead, it’s about the...

Media in Canada: CES shows the voice battle is heating up

Excerpt: Devon MacDonald, chief strategy officer at Mindshare, told MiC that voice-enabled technology from Google, Amazon and their competitors are going to dominate consumer tech conversations “for a long time” because “voice has the opportunity to provide consumers with a...
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CES Tour by Mindshare North America’s Life+

Rachel Lowenstein, Manager of Strategic Innovation, Life+, gives us a tour of the CES 2018 show floor!

AdWeek: 8 Under-the-Radar Tech Companies at CES That Brands Should Know About

Spanning 11 venues, 24 categories and 2.5 million square feet, the show floor of the Consumer Electronics Show is a maze of startups and big brands showing off everything from souped-up television sets to Internet of Things devices and...

CES 2018, Global Point of View

Background The Consumer Electronics Show (CES) has taken place in Las Vegas this week, drawing the world’s leading consumer technology brands all showing off their latest and greatest inventions. Details and Implications As always, there was almost too much to take in...
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The Must See at CES, Part 3

Mindshare North America is on the ground at CES 2018, and we're asking our folks what they are most excited to see! This episode features Devon Macdonald, Dan Richardson, and Tiffany Ray.

Digiday: Google is using CES to catch up to Amazon in battle of voice...

Excerpt: With marketers, the interest is high as clients ask for more information on how to approach Amazon’s Alexa and Google Assistant. For Mindshare North America, its conversations with both companies focused on case studies and best practices for voice...

Ad Age: 5 Things We Learned About Connected Home at CES

Excerpt: Bad day? Your home is there for you Smart devices get intimate details about the products we use and our preferences. Someday, they'll likely be able to read the context behind our requests, and offer up suggestions. If you're stressed, that...

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WARC: For marketers, culture fatigue is real

Mindshare’s Alexis Fragale, Director, Insights, examines how the accelerated speed of culture impacts various industries, and how culture fatigue impacts marketers. Excerpt: But we’re in an...

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