CES®

Mindshare@CES is a curated experience that brings the most relevant, inspiring news and events from CES® to our client guests. We introduce dynamic partners and offerings, feature inspiring conversations, and, of course, highlight the most innovative debuts from the CES® show floor. Through the week, we reveal how technologies add value to brands and affect consumers’ everyday lives.

AdWeek: Marketers Are Racing to Reach Rapidly Growing Audiences on Amazon’s Alexa and Google...

Excerpt: As brands increasingly seek to understand the Internet of Things, marketers are keying in on how Amazon and Google will dominate connected devices in 2018. That’s why Amazon’s Alexa and the Google Home—with their rapidly expanding sets of AI...

Three Questions with Joe Migliozzi at CES 2017

This year, more than ever, physical shopping has blurred with digital experiences - and that's a trend that we saw throughout CES 2017. We sat down with Joe Migliozzi, Shop+ Lead for Mindshare NA to get his take on...

5 Ways Marketers Are Already Putting Sensors to Work

Next-gen ideas are sure to be the talk of CES For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them. According to branding and marketing experts, we're still in the...

Beet.TV: Facebook is the “New Way People Consume Media,” Mindshare’s Jordan Bitterman

In the course of just the past year,  Facebook has moved from being a social platform to becoming a new way in which people consume media, says Jordan Bitterman, Chief Strategy Officer at Mindshare, in this interview with Beet.TV Facebook is...
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Why You May Need Dramamine at CES: Mindshare’s Culture Vulture Live

Double the Culture Vulture, double the fun: check out this week's newest tech and cultural trends in our second Culture Vulture Live video - a special edition for CES 2016. From Lego robotics to DietScensors, here's the latest from...

CES 2019 Takeaways

We've wrapped up the key takeaways from this year's CES, taking a look at the main themes and the top areas of focus. Three key themes of this year's show: Infrastructure On display were tech elements that will support and enable the...
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Mindshare North America: Touring CES 2017 with Jeff Malmad

Get your virtual tour of CES 2017, with Jeff Malmad as your guide. Jeff walks us through the show floor to see VR headsets turned home theaters, Amazon-connected refrigerators, and more. And yes, he did lose at rock-paper-scissors to a...

Adweek: 5 Ways Artificial Intelligence Will Continue to Shape Marketing

Excerpt: The past year saw AI emerge as a necessity in the industry. In 2018, artificial intelligence began making its virtues clear to the marketing industry in tangible ways. Holistic media buying The fact that consumers habitually juggle content streams has long...

POV: CES Best In Show

Photo Courtesy of CES Photo Gallery The Consumer Electronics Show (CES) in Las Vegas is the biggest innovation show in the world. Mindshare has walked the halls to curate for you the best in show:   Everything is connected & everything is...

Mindshare Point of Views from 2017

We’ve collected a whole year of Mindshare "Point of View" articles to give you a complete picture of how the industry has evolved in 2017. All POVs are written in the moment and were correct at the time of...
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Mindshare at CES 2017: The Tech Trends We’re Following

From AI to augmented and virtual reality, we're excited about the new tech trends here at #CES2017. We're even more excited about how brands and consumers alike will adapt to these trends throughout commerce, their homes, gaming, and more....

CES 2018, Global Point of View

Background The Consumer Electronics Show (CES) has taken place in Las Vegas this week, drawing the world’s leading consumer technology brands all showing off their latest and greatest inventions. Details and Implications As always, there was almost too much to take in...

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YouTube Kids

Background: After years of YouTube Kids being available only via a mobile app, the video-streaming platform is now offering kid-friendly videos on its own website,...

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