CES®

Mindshare@CES is a curated experience that brings the most relevant, inspiring news and events from CES® to our client guests. We introduce dynamic partners and offerings, feature inspiring conversations, and, of course, highlight the most innovative debuts from the CES® show floor. Through the week, we reveal how technologies add value to brands and affect consumers’ everyday lives.

Ad Age: Hey, Alexa: What’s the Best Voice Strategy for Brands?

Excerpt: Alexa and Google Home didn't even exist three years ago. Yet VoiceLabs, a firm that helps companies be successful with voice applications, predicts 33 million voice-first devices will be in circulation by the end of 2017. Gartner has predicted 30 percent...

CES 2018 Takeaways

Mindshare collected our insights on the trends from CES 2018, including: Voice Goes Supersonic; Emotion in Motion; Me, Myself & I; Rock’em Sock’em: AR vs. VR. Want more? Find the complete takeaways deck below. CES 2018 Mindshare Insights by Mindshare North...

Three Questions with Rolf Olsen at CES 2017

Data is the glue for everything from connected devices to machine learning and more. So at CES 2017, we sat down with Rolf Olsen, Chief Data Officer at Mindshare NA, to get his take on the trends and tech...
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The Must See at CES, Part 1

CES is the world's gathering place for all who thrive on the business of consumer technologies, and Mindshare North America is on the ground in Las Vegas to see what trends will be top of mind for everyone in...

Consumer Technology Association: Mindshare – Driving Brands at the Speed of Culture

At CES 2017, the Consumer Technology Association's official print publication interviewed four agency leaders to look at what's next for marketers, and the intersection between brands and technology. Excerpts from their interview with Adam Gerhart, U.S. CEO, Mindshare, are...

Marketing Dive: What marketers need to know about AR/VR for 2017

Following a breakout year for experiential technologies, four experts highlight rising risks and challenges, and where the next creative horizons are. One of the biggest splashes in marketing technology this year was the true arrival of two long-promised formats —...

Digiday: ‘A secondary agenda’: What media companies and marketers really do at CES

“You can’t roll into CES and do it haphazardly and think that random conversations you have in a hotel lobby or casino floor is going to result in something that’s going to change the way you market for your...

GeoMarketing: CES 2017 Preview: Shop+’s Migliozzi Explores Amazon’s In-Store Retail Influence

Retailers, even more than brands, need to drive business every day — not just when a new product hits the shelves. Ad or marketing campaigns, by definition, highlight an idea or concept for a specific purpose and for a finite time. Realizing that disconnect between retailers...

Interview: Play Ball

Advances in streaming tech and the demand for live programming have given viewers access to more sporting events than ever before. With so many more choices, will we see a flattening of sports viewership across sports, much like we’ve...

The Most Disruptive Tech From CES

Over 180,000 attendees. 4,500 exhibiting companies. And all the potential makings of a flash mob in the dedicated Uber/Lyft convention parking lots (though sadly this was not executed on). In the midst of our Media Dystopia CES program, we surveyed...

AdWeek: How Marketers Are Turning Your Car Into a Branded Experience

Excerpt: While autonomous cars won’t be in every garage anytime soon, today’s vehicles have never been more connected. That’s leading marketers, agencies and automakers to transform cars into the next media and marketing platform. According to Michael Ramsey, an auto analyst...

5 Ways Marketers Are Already Putting Sensors to Work

Next-gen ideas are sure to be the talk of CES For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them. According to branding and marketing experts, we're still in the...

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WARC: For marketers, culture fatigue is real

Mindshare’s Alexis Fragale, Director, Insights, examines how the accelerated speed of culture impacts various industries, and how culture fatigue impacts marketers. Excerpt: But we’re in an...

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