CES®

Mindshare@CES is a curated experience that brings the most relevant, inspiring news and events from CES® to our client guests. We introduce dynamic partners and offerings, feature inspiring conversations, and, of course, highlight the most innovative debuts from the CES® show floor. Through the week, we reveal how technologies add value to brands and affect consumers’ everyday lives.

Media in Canada: CES 2019 Perspectives – Mindshare

Excerpt: "With products and pipedreams being showcased to over 180,000 attendees here are some major themes from the floor that stood out to me. Talk to Me. Voice based assistants exploded onto the market last year. This year and for...

MediaPost: Welcome To The World Of Autonomous Living

Our industry has talked about autonomous driving for years now. But that concept expands to what I think is the most fascinating part of this year’s Consumer Electronics Show: autonomous living. It’s the idea that technology can tell us...
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CES 2017: The Founder & CEO of Eko Talks Content

What is Yoni Bloch's advice to content creators? Understand the medium you're working in and tailor that content appropriately. As the CEO and Founder of Eko, digital interactive video streaming, Yoni chats with us at CES and weighs in...

5 Ways Marketers Are Already Putting Sensors to Work

Next-gen ideas are sure to be the talk of CES For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them. According to branding and marketing experts, we're still in the...

Interview: Welcome to the Media Multiverse

The reach of broadcast programming is waning. Consumer attention stretches across an increasing number of devices, screens, and experiences. As more of our entertainment options become extensions, sequels, or spinoffs of existing franchises, will consumers embrace non-linear, mosaic storytelling...

Ad Age: Hey, Alexa: What’s the Best Voice Strategy for Brands?

Excerpt: Alexa and Google Home didn't even exist three years ago. Yet VoiceLabs, a firm that helps companies be successful with voice applications, predicts 33 million voice-first devices will be in circulation by the end of 2017. Gartner has predicted 30 percent...

AdWeek: How Marketers Are Turning Your Car Into a Branded Experience

Excerpt: While autonomous cars won’t be in every garage anytime soon, today’s vehicles have never been more connected. That’s leading marketers, agencies and automakers to transform cars into the next media and marketing platform. According to Michael Ramsey, an auto analyst...

Adweek: Here Are 6 Must-See Tech Categories for Marketers at CES

From smart lawnmowers to budget-friendly VR Not so long ago, the Consumer Electronics Show was crammed with futuristic gadgets that seemed years away from becoming mainstream fixtures for consumers. But with the quick evolution of technology over the past decade, the enormous gathering has...
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The Must See at CES, Part 1

CES is the world's gathering place for all who thrive on the business of consumer technologies, and Mindshare North America is on the ground in Las Vegas to see what trends will be top of mind for everyone in...

AdWeek: 8 Under-the-Radar Tech Companies at CES That Brands Should Know About

Spanning 11 venues, 24 categories and 2.5 million square feet, the show floor of the Consumer Electronics Show is a maze of startups and big brands showing off everything from souped-up television sets to Internet of Things devices and...

Three Questions with Joe Migliozzi at CES 2017

This year, more than ever, physical shopping has blurred with digital experiences - and that's a trend that we saw throughout CES 2017. We sat down with Joe Migliozzi, Shop+ Lead for Mindshare NA to get his take on...

POV: CES 2017 Takeaways

Background: In its 50th year, CES saw over 175,000 attendees and 3,800 exhibiting companies over the course of four days. Here’s what you should know about the main trends and their impact on consumers’ everyday lives. Life+ and The Connected World As Cindy...

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Business Insider: Big brands including Mastercard, Visa, and Pandora are all...

Excerpt: Janet Levine, managing director of Invention+ at Mindshare, said that she had noticed a sizeable uptick in clients asking for audio strategies and...

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