CES®

Mindshare@CES is a curated experience that brings the most relevant, inspiring news and events from CES® to our client guests. We introduce dynamic partners and offerings, feature inspiring conversations, and, of course, highlight the most innovative debuts from the CES® show floor. Through the week, we reveal how technologies add value to brands and affect consumers’ everyday lives.

Ad Exchanger: Can Apple’s billboard shift the conversation to consumer privacy?

ICYMI, Apple posted a billboard outside Springhill Suites Marriott Hotel in Las Vegas: “What happens on your iPhone, stays on your iPhone.” Joe Maceda, our Chief Instigation Officer, talks to Ad Exchanger about hot topic: data and privacy. Excerpt: “I think if...

Warc: Virtual reality, next-generation cars and gadgets for a connected world – insights from...

Following CES 2016, Warc collected takeaways and insights from industry leading executives, including Mindshare's Chrissie Hanson, Head of Strategy, West Coast, along with leaders from Epsilon, JWT, and MRY. Check out some of Chrissie's insights below, and see the...
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Mindshare at CES 2017: Opening Cocktails and VR

We held our opening night cocktail reception and got a sneak peek of what to expect at #CES2017 thanks to AOL's Jesse Chambers. Mindshare leaders and clients explored VR tech and content from partners at USA TODAY, Discovery, JauntVR...

Consumer Technology Association: Mindshare – Driving Brands at the Speed of Culture

At CES 2017, the Consumer Technology Association's official print publication interviewed four agency leaders to look at what's next for marketers, and the intersection between brands and technology. Excerpts from their interview with Adam Gerhart, U.S. CEO, Mindshare, are...

AdWeek: The 22 Most Engaging Pieces of Brand Content on Social Media in 2017

Excerpt: This year, brands tried to utilize the popularity of emerging formats like video, and they kept politics in mind when creating assets while inspiring their fans through acts of social good. https://twitter.com/DegreeMen/status/855147095723999232 Degree Men, #RedefineWhatsPossible This 360-degree video invited fans to experience...

5 Ways Marketers Are Already Putting Sensors to Work

Next-gen ideas are sure to be the talk of CES For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them. According to branding and marketing experts, we're still in the...

What to Expect at CES 2017: Insights from AOL’s Jesse Chambers

Last night, we welcomed our clients and teams to CES with a special Mindshare cocktail event. On top of exploring VR content from USA Today, Discovery Network, Lucid Sight, and Jaunt, we also brought in Jesse Chambers, VP, Monetization,...

MediaPost: Welcome To The World Of Autonomous Living

Our industry has talked about autonomous driving for years now. But that concept expands to what I think is the most fascinating part of this year’s Consumer Electronics Show: autonomous living. It’s the idea that technology can tell us...
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CES 2019 Show Floor Highlights

Rachel Lowenstein, Associate Director Invention+, gives us a tour of the best highlights from the show floor at CES.
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Mindshare at CES 2017: The Tech Trends We’re Following

From AI to augmented and virtual reality, we're excited about the new tech trends here at #CES2017. We're even more excited about how brands and consumers alike will adapt to these trends throughout commerce, their homes, gaming, and more....

Digiday: Google is using CES to catch up to Amazon in battle of voice...

Excerpt: With marketers, the interest is high as clients ask for more information on how to approach Amazon’s Alexa and Google Assistant. For Mindshare North America, its conversations with both companies focused on case studies and best practices for voice...

Digital Hollywood at CES: Social Streaming – The Video Phenomenon of Everything

At Digital Hollywood’s CES event, Mindshare’s Chrissie Hanson (Head of Strategy, West Coast) explored the growth and opportunities in social streaming in a panel with executives from MRY, Manatt Digital Media, Waywire Networks, Tubular Labs, and more. Social streaming has experienced undeniable...

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11.11 Preview

Background: Alibaba’s shopping festival - 11.11 or Single’s Day – is set to break records again in its 11th year and even Taylor Swift is getting...

Google’s BERT Update

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