CES®

Mindshare@CES is a curated experience that brings the most relevant, inspiring news and events from CES® to our client guests. We introduce dynamic partners and offerings, feature inspiring conversations, and, of course, highlight the most innovative debuts from the CES® show floor. Through the week, we reveal how technologies add value to brands and affect consumers’ everyday lives.

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Why You May Need Dramamine at CES: Mindshare’s Culture Vulture Live

Double the Culture Vulture, double the fun: check out this week's newest tech and cultural trends in our second Culture Vulture Live video - a special edition for CES 2016. From Lego robotics to DietScensors, here's the latest from...
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CES Tour by Mindshare North America’s Life+

Rachel Lowenstein, Manager of Strategic Innovation, Life+, gives us a tour of the CES 2018 show floor!

CNBC: Amazon is planning a push into digital advertising in 2018

Excerpt: Amazon has been quietly experimenting with various advertising products across its portfolio and off its website, according to interviews with half a dozen ad buyers and technology partners. And it's getting ready to make waves in 2018. "Amazon likes to talk...

Media in Canada: CES 2019 Perspectives – Mindshare

Excerpt: "With products and pipedreams being showcased to over 180,000 attendees here are some major themes from the floor that stood out to me. Talk to Me. Voice based assistants exploded onto the market last year. This year and for...
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Mindshare at CES 2017: The Tech Trends We’re Following

From AI to augmented and virtual reality, we're excited about the new tech trends here at #CES2017. We're even more excited about how brands and consumers alike will adapt to these trends throughout commerce, their homes, gaming, and more....

Interview: Play Ball

Advances in streaming tech and the demand for live programming have given viewers access to more sporting events than ever before. With so many more choices, will we see a flattening of sports viewership across sports, much like we’ve...

Digital Hollywood at CES: Social Streaming – The Video Phenomenon of Everything

At Digital Hollywood’s CES event, Mindshare’s Chrissie Hanson (Head of Strategy, West Coast) explored the growth and opportunities in social streaming in a panel with executives from MRY, Manatt Digital Media, Waywire Networks, Tubular Labs, and more. Social streaming has experienced undeniable...

Campaign: A call to action around gender equality at CES

Excerpt: The biggest trend for marketers at CES this year isn’t around a new device, or how technology is impacting our day-to-day lives. Instead, it’s actually a call to action—an opportunity for the advertising industry to push for greater...

POV: CES 2017 Takeaways

Background: In its 50th year, CES saw over 175,000 attendees and 3,800 exhibiting companies over the course of four days. Here’s what you should know about the main trends and their impact on consumers’ everyday lives. Life+ and The Connected World As Cindy...

AdWeek: The 22 Most Engaging Pieces of Brand Content on Social Media in 2017

Excerpt: This year, brands tried to utilize the popularity of emerging formats like video, and they kept politics in mind when creating assets while inspiring their fans through acts of social good. https://twitter.com/DegreeMen/status/855147095723999232 Degree Men, #RedefineWhatsPossible This 360-degree video invited fans to experience...

Campaign: CES was all about autonomy – except when it came to women

Now that we’re home, recovered from Vegas and discussing the ramifications of autonomous everything, Mindshare's Rachel Lowenstein, Associate Director, Strategic Innovation, Invention+, took a look at whether the CTA lived up to the promise for CES to be a...

AdExchanger: CES 2017 Will Soon Light Up Las Vegas, And Here’s What To Expect

The Consumer Electronics Show (CES), which officially kicks off Thursday, is fundamentally a hardware show. It’s a sprawl of new toys that consumers will either really want (drones!) or want not at all (3-D TVs!). “One needs to be careful...

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Amazon Prime Day 2019

Amazon’s Prime Day is becoming an eponym—a name that begins to function as a generic description of a concept. We saw that on full...

Prime Day 2019 Preview

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