CES®

Mindshare@CES is a curated experience that brings the most relevant, inspiring news and events from CES® to our client guests. We introduce dynamic partners and offerings, feature inspiring conversations, and, of course, highlight the most innovative debuts from the CES® show floor. Through the week, we reveal how technologies add value to brands and affect consumers’ everyday lives.

Consumer Electronics Show 2017: All Joined Up

December 31st; make New Year’s resolutions, January 3rd, leave for Las Vegas. Oh well. The Consumer Electronics Show in Las Vegas opens Jan 5th. It puts the ‘new’ into New Year. As every year we expect the usual acreage...

CES 2018 Takeaways

Mindshare collected our insights on the trends from CES 2018, including: Voice Goes Supersonic; Emotion in Motion; Me, Myself & I; Rock’em Sock’em: AR vs. VR. Want more? Find the complete takeaways deck below. CES 2018 Mindshare Insights by Mindshare North...
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Welcome to the Media Multiverse!

On this episode of Mindshare's Culture Vulture Live, Alexis Fragale introduces us to the Media Multiverse, and takes a deep dive into the success of media franchises in 2017. https://www.youtube.com/watch?v=ff6Hp-lqHZA
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CES 2019 Show Floor Highlights

Rachel Lowenstein, Associate Director Invention+, gives us a tour of the best highlights from the show floor at CES.
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CES 2017: The Founder & CEO of Eko Talks Content

What is Yoni Bloch's advice to content creators? Understand the medium you're working in and tailor that content appropriately. As the CEO and Founder of Eko, digital interactive video streaming, Yoni chats with us at CES and weighs in...
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The Must See at CES, Part 2

CES is the world's gathering place for all who thrive on the business of consumer technologies, and Mindshare North America is on the ground in Las Vegas to see what trends will be top of mind for everyone in...

Campaign: Connected Shopping at CES

LAS VEGAS — Retail has emerged as one of the most important verticals at the Consumer Electronics Show. New devices on the show floor help consumers engage with brands and purchase. You can't even mention drones without discussing how...

MediaPost: The Connected Everyday Shopper Show

The Consumer Electronic Show should now be called the Connected Everyday Shopper show, because the speed at which Internet of Things technology is converging into everyday products was front and center this year in Las Vegas. The driving forces...

TechCrunch: Improving search and advertising are the next frontiers for voice-activated devices

Excerpt: Despite millions of orders for voice enabled devices, vendors have yet to map the uncharted territory of voice enabled search and advertising. Indeed, as voice search expands — to the tune of 50 percent of all searches by 2020 (according...

CES 2019 Takeaways

We've wrapped up the key takeaways from this year's CES, taking a look at the main themes and the top areas of focus. Three key themes of this year's show: Infrastructure On display were tech elements that will support and enable the...

Three Questions with Greg Manago at CES 2017

The intersection of content and technology is pervasive theme at CES - and one of the key trends that we've been following. We sat down with Greg Manago, Co-President, Mindshare Content+ Entertainment to hear his big picture view of...

Interview: Welcome to the Media Multiverse

The reach of broadcast programming is waning. Consumer attention stretches across an increasing number of devices, screens, and experiences. As more of our entertainment options become extensions, sequels, or spinoffs of existing franchises, will consumers embrace non-linear, mosaic storytelling...

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POV: Snapchat ‘Cameo’ Puts Your Face into GIFs

By Krishan Majithia, Account Director, FAST, Paid Social Background: Snap has announced the launch of ‘Cameos’ - a new feature allowing users to insert their face...

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