CES®

Mindshare@CES is a curated experience that brings the most relevant, inspiring news and events from CES® to our client guests. We introduce dynamic partners and offerings, feature inspiring conversations, and, of course, highlight the most innovative debuts from the CES® show floor. Through the week, we reveal how technologies add value to brands and affect consumers’ everyday lives.

Digiday: ‘A secondary agenda’: What media companies and marketers really do at CES

“You can’t roll into CES and do it haphazardly and think that random conversations you have in a hotel lobby or casino floor is going to result in something that’s going to change the way you market for your...

Ad Age: 5 Things We Learned About Connected Home at CES

Excerpt: Bad day? Your home is there for you Smart devices get intimate details about the products we use and our preferences. Someday, they'll likely be able to read the context behind our requests, and offer up suggestions. If you're stressed, that...

The New Sensorialism (yes, that’s now a word)

By, Mark Potts, Head of Insights, Mindshare North America One of the big technologies buzzing at CES is Virtual Reality, which finally feels like it’s coming of age. From the Oculus Rift Crescent Bay prototype, to Razer’s OSVR, to Google...

Adweek: 5 Ways Artificial Intelligence Will Continue to Shape Marketing

Excerpt: The past year saw AI emerge as a necessity in the industry. In 2018, artificial intelligence began making its virtues clear to the marketing industry in tangible ways. Holistic media buying The fact that consumers habitually juggle content streams has long...

What stood out to you at CES 2017?

At the 2017 Consumer Electronics Show, the Mindshare team walked the show floor with partners such as CNET, Engadget, NBC, and more. We asked a few of our leaders about what technologies stood out to them—what was either the...

Forbes: Alexa, Get Me A Promotion

It’s time to meet your new co-worker, Alexa. She’s already become a permanent house guest – Amazon sold tens of millions of Alexa-enabled devices during the holiday season. As we leverage voice assistants more and more to make running a...

What to Expect at CES 2017: Insights from AOL’s Jesse Chambers

Last night, we welcomed our clients and teams to CES with a special Mindshare cocktail event. On top of exploring VR content from USA Today, Discovery Network, Lucid Sight, and Jaunt, we also brought in Jesse Chambers, VP, Monetization,...

Digiday: Google is using CES to catch up to Amazon in battle of voice...

Excerpt: With marketers, the interest is high as clients ask for more information on how to approach Amazon’s Alexa and Google Assistant. For Mindshare North America, its conversations with both companies focused on case studies and best practices for voice...

Media Post: Mindshare Examines The Media Multiverse

Excerpt: "If done the right way, advertiser-created experiences in the multiverse can build a remarkable amount of brand love—more so than what a brand could do on its own," says Joe Maceda, managing director, Invention Studio lead, Mindshare NA. “We’ve entered...
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The must-see from CES, part 1

Mindshare North America is on the ground at CES 2019, and we’re asking our team what they are most excited to see! This episode features: Adam Gerhart, our US CEO; Rachel Lowenstein, Associate Director Invention+; Janet Levine, Managing Director...

Digiday: VR, AI and voice: Behind the hype at CES 2017

Some come to CES for the self-driving cars and smart sprinkler systems; media companies and advertisers are in Las Vegas to talk voice and artificial intelligence. And pour some cold water on virtual reality. Thanks to products like the Amazon...

AdWeek: How Marketers Are Turning Your Car Into a Branded Experience

Excerpt: While autonomous cars won’t be in every garage anytime soon, today’s vehicles have never been more connected. That’s leading marketers, agencies and automakers to transform cars into the next media and marketing platform. According to Michael Ramsey, an auto analyst...

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Beet.TV: Mindshare’s Gerhart – TV Customization, Utilization More Important Than ‘Hardware’

Excerpt: He believes there’s a paradox now in that “everybody wants to be as addressable and precise as possible. But in order to do...

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