CES®

Mindshare@CES is a curated experience that brings the most relevant, inspiring news and events from CES® to our client guests. We introduce dynamic partners and offerings, feature inspiring conversations, and, of course, highlight the most innovative debuts from the CES® show floor. Through the week, we reveal how technologies add value to brands and affect consumers’ everyday lives.

Media Post: Mindshare Examines The Media Multiverse

Excerpt: "If done the right way, advertiser-created experiences in the multiverse can build a remarkable amount of brand love—more so than what a brand could do on its own," says Joe Maceda, managing director, Invention Studio lead, Mindshare NA. “We’ve entered...
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The must-see from CES, part 1

Mindshare North America is on the ground at CES 2019, and we’re asking our team what they are most excited to see! This episode features: Adam Gerhart, our US CEO; Rachel Lowenstein, Associate Director Invention+; Janet Levine, Managing Director...

Digiday: VR, AI and voice: Behind the hype at CES 2017

Some come to CES for the self-driving cars and smart sprinkler systems; media companies and advertisers are in Las Vegas to talk voice and artificial intelligence. And pour some cold water on virtual reality. Thanks to products like the Amazon...

AdWeek: How Marketers Are Turning Your Car Into a Branded Experience

Excerpt: While autonomous cars won’t be in every garage anytime soon, today’s vehicles have never been more connected. That’s leading marketers, agencies and automakers to transform cars into the next media and marketing platform. According to Michael Ramsey, an auto analyst...
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Mindshare at CES 2017: Opening Cocktails and VR

We held our opening night cocktail reception and got a sneak peek of what to expect at #CES2017 thanks to AOL's Jesse Chambers. Mindshare leaders and clients explored VR tech and content from partners at USA TODAY, Discovery, JauntVR...
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The Must See at CES, Part 3

Mindshare North America is on the ground at CES 2018, and we're asking our folks what they are most excited to see! This episode features Devon Macdonald, Dan Richardson, and Tiffany Ray.

Welcome to the Media Multiverse: Mindshare North America Releases New Insights on the Future...

Welcome to the media multiverse: an industry shift towards franchises that live across a mosaic of platforms, and away from linear storytelling on one channel. Mindshare North America, the global media agency that is part of WPP, has released...

Ad Exchanger: Can Apple’s billboard shift the conversation to consumer privacy?

ICYMI, Apple posted a billboard outside Springhill Suites Marriott Hotel in Las Vegas: “What happens on your iPhone, stays on your iPhone.” Joe Maceda, our Chief Instigation Officer, talks to Ad Exchanger about hot topic: data and privacy. Excerpt: “I think if...

Three Questions with Joe Migliozzi at CES 2017

This year, more than ever, physical shopping has blurred with digital experiences - and that's a trend that we saw throughout CES 2017. We sat down with Joe Migliozzi, Shop+ Lead for Mindshare NA to get his take on...

AdWeek: What Can Brands Do With Voice Devices in 2018?

Excerpt: With CES around the corner, Adweek takes a look at the world of voice technology in 2018. In our look towards the future, we speak to Mindshare NA chief strategy officer Cindy Gustafson and Rain executive creative director Will...

Advertising Age: CMO’s Guide to Chatbots

Chatbots are the next phase in the migration from a desktop-dominant world to a mobile one. While bots are still nascent, as technology improves they are poised to replace brand websites and individualized apps. Of course, chatbots aren't a new...

AdWeek: 8 Under-the-Radar Tech Companies at CES That Brands Should Know About

Spanning 11 venues, 24 categories and 2.5 million square feet, the show floor of the Consumer Electronics Show is a maze of startups and big brands showing off everything from souped-up television sets to Internet of Things devices and...

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YouTube Kids

Background: After years of YouTube Kids being available only via a mobile app, the video-streaming platform is now offering kid-friendly videos on its own website,...

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