CES®

Mindshare@CES is a curated experience that brings the most relevant, inspiring news and events from CES® to our client guests. We introduce dynamic partners and offerings, feature inspiring conversations, and, of course, highlight the most innovative debuts from the CES® show floor. Through the week, we reveal how technologies add value to brands and affect consumers’ everyday lives.

MediaPost: Welcome To The World Of Autonomous Living

Our industry has talked about autonomous driving for years now. But that concept expands to what I think is the most fascinating part of this year’s Consumer Electronics Show: autonomous living. It’s the idea that technology can tell us...
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The Must See at CES, Part 1

CES is the world's gathering place for all who thrive on the business of consumer technologies, and Mindshare North America is on the ground in Las Vegas to see what trends will be top of mind for everyone in...

Mobile Commerce Daily: Yahoo discontinues Radar chatbot, providing important warning to other brands

After only a few months, Yahoo is discontinuing Radar, its chatbot-like travel assistant, providing the first inkling of doubt in the otherwise promising rise of chatbots as a commercial interface. The chatbot was launched this summer and aimed to compete...

The Drum: CES isn’t about the hardware anymore

For marketers who have been enamored by the annual ceremonial unveiling of the latest gadgets, you might have missed a critical trend which has crept into the halls of CES: it isn’t about the hardware anymore. Instead, it’s about the...

CES 2018, Global Point of View

Background The Consumer Electronics Show (CES) has taken place in Las Vegas this week, drawing the world’s leading consumer technology brands all showing off their latest and greatest inventions. Details and Implications As always, there was almost too much to take in...

The Most Disruptive Tech From CES

Over 180,000 attendees. 4,500 exhibiting companies. And all the potential makings of a flash mob in the dedicated Uber/Lyft convention parking lots (though sadly this was not executed on). In the midst of our Media Dystopia CES program, we surveyed...

Consumer Technology Association: Mindshare – Driving Brands at the Speed of Culture

At CES 2017, the Consumer Technology Association's official print publication interviewed four agency leaders to look at what's next for marketers, and the intersection between brands and technology. Excerpts from their interview with Adam Gerhart, U.S. CEO, Mindshare, are...

Interview: Can You Hear Me Now?

Dan Richardson (Director, Invention Studio, Mindshare North America) discusses voice commerce and AI in the below transcript. In this series, you don’t use the phrase “AI.” Can you explain why? I think that AI is a part of all the things...

Consumer Electronics Show 2017: All Joined Up

December 31st; make New Year’s resolutions, January 3rd, leave for Las Vegas. Oh well. The Consumer Electronics Show in Las Vegas opens Jan 5th. It puts the ‘new’ into New Year. As every year we expect the usual acreage...

CES 2018 Takeaways

Mindshare collected our insights on the trends from CES 2018, including: Voice Goes Supersonic; Emotion in Motion; Me, Myself & I; Rock’em Sock’em: AR vs. VR. Want more? Find the complete takeaways deck below. CES 2018 Mindshare Insights by Mindshare North...
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Welcome to the Media Multiverse!

On this episode of Mindshare's Culture Vulture Live, Alexis Fragale introduces us to the Media Multiverse, and takes a deep dive into the success of media franchises in 2017. https://www.youtube.com/watch?v=ff6Hp-lqHZA
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CES 2019 Show Floor Highlights

Rachel Lowenstein, Associate Director Invention+, gives us a tour of the best highlights from the show floor at CES.

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11.11 Preview

Background: Alibaba’s shopping festival - 11.11 or Single’s Day – is set to break records again in its 11th year and even Taylor Swift is getting...

Google’s BERT Update

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