CES®

Mindshare@CES is a curated experience that brings the most relevant, inspiring news and events from CES® to our client guests. We introduce dynamic partners and offerings, feature inspiring conversations, and, of course, highlight the most innovative debuts from the CES® show floor. Through the week, we reveal how technologies add value to brands and affect consumers’ everyday lives.

Ad Age: Hey, Alexa: What’s the Best Voice Strategy for Brands?

Excerpt: Alexa and Google Home didn't even exist three years ago. Yet VoiceLabs, a firm that helps companies be successful with voice applications, predicts 33 million voice-first devices will be in circulation by the end of 2017. Gartner has predicted 30 percent...
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The must-see from CES, part 2

CES is the world’s gathering place for all who thrive on the business of consumer technologies. Mindshare North America is on the ground in Las Vegas to see what trends will be top of mind for everyone in the...

Three Questions with Rolf Olsen at CES 2017

Data is the glue for everything from connected devices to machine learning and more. So at CES 2017, we sat down with Rolf Olsen, Chief Data Officer at Mindshare NA, to get his take on the trends and tech...

AdWeek: Marketers Are Racing to Reach Rapidly Growing Audiences on Amazon’s Alexa and Google...

Excerpt: As brands increasingly seek to understand the Internet of Things, marketers are keying in on how Amazon and Google will dominate connected devices in 2018. That’s why Amazon’s Alexa and the Google Home—with their rapidly expanding sets of AI...

Adweek: 5 Bleeding-Edge Brands That Are Infusing Retail With Artificial Intelligence

The next time you're in a Lowe's hardware store don't be surprised if a robot zooms up to ask if anyone needs help. And when you order your morning joe, a programmed bot may be whipping up that venti skim macchiato at...

Media in Canada: CES shows the voice battle is heating up

Excerpt: Devon MacDonald, chief strategy officer at Mindshare, told MiC that voice-enabled technology from Google, Amazon and their competitors are going to dominate consumer tech conversations “for a long time” because “voice has the opportunity to provide consumers with a...

The Netflixisation of sports

On Tuesday, ESPN turned ESPNU into "The Ocho" to showcase "seldom-seen sports from around the globe," providing viewers an escape from the sports doldrums of August with a chance to watch things like arm wrestling and the Championship of...

Are subscription services king?

We catch up with Joanna Lambert, General Manager Finance and Technology at Verizon Media Group (formerly Oath) live from CES, the world's biggest tech and innovation gathering. We get the scoop on their new re-brand, and discuss the challenges...

MediaPost: Welcome To The World Of Autonomous Living

Our industry has talked about autonomous driving for years now. But that concept expands to what I think is the most fascinating part of this year’s Consumer Electronics Show: autonomous living. It’s the idea that technology can tell us...
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The Must See at CES, Part 1

CES is the world's gathering place for all who thrive on the business of consumer technologies, and Mindshare North America is on the ground in Las Vegas to see what trends will be top of mind for everyone in...

Mobile Commerce Daily: Yahoo discontinues Radar chatbot, providing important warning to other brands

After only a few months, Yahoo is discontinuing Radar, its chatbot-like travel assistant, providing the first inkling of doubt in the otherwise promising rise of chatbots as a commercial interface. The chatbot was launched this summer and aimed to compete...

The Drum: CES isn’t about the hardware anymore

For marketers who have been enamored by the annual ceremonial unveiling of the latest gadgets, you might have missed a critical trend which has crept into the halls of CES: it isn’t about the hardware anymore. Instead, it’s about the...

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WARC: For marketers, culture fatigue is real

Mindshare’s Alexis Fragale, Director, Insights, examines how the accelerated speed of culture impacts various industries, and how culture fatigue impacts marketers. Excerpt: But we’re in an...

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