Cannes

The Cannes Lions Creativity Festival is one of the marketing industry’s largest gatherings, bringing together senior-level professionals from agencies, clients, technology companies, publishers, partners, and more to learn, gain inspiration, and identify new opportunities. With a focus on infusing creativity into all aspects of advertising and marketing, the Mindshare@Cannes team explores how insights and ideas fuel creative media.

MediaPost: Why Cannes Still Draws A-Listers, Hint: It’s Not The Money

MediaPost's Larissa Faw looks at why so many A-list celebrities flock to the Cannes Lions International Festival of Creativity. Check out excerpts from her piece below, featuring insights from Mindshare's Cindy Gustafson. "Cannes undoubtedly brings together a huge audience of...

Make It With Media: The Key Themes from Cannes Lions

Media is the space that exists between a brand and consumer.  To understand the development of that relationship, it’s interesting to look at the brands that are able to successfully link the feedback or interaction that they receive from...

OmniVirt on VR: Mindshare@Cannes

While at the Cannes Lions Festival, we took some time to sit down with a few of our partners to find out what advice they have for marketers, and what they need to adapt for in 2020. Find out...

Ad Age: Cannes I have your attention?

Excerpt: Mindshare is Cannes Lions Media Network of the Year WPP’s Mindshare was named the 2019 Media Network of the Year at Cannes. The network took home the Gold Lion for “Hacking Prime Day” for General Mills brand Cheerios; a silver Lion for “Monty’s...

The State of Digital Media: Episode 5 of Beyond the Rosé

Did you miss the first few episodes of Beyond the Rosé? Catch up here: Episode #1: Why Weather is Better Than Sex, with Adam Gerhart, CEO, Mindshare U.S., and Paul Walsh, Weather & Climate Strategist, The Weather Company.  Episode #2: The 2020 Cannes...

AdExchanger: Will Cannes Look Any Different Next Year?

By Alison Weissbrot As agencies struggle to transform under continued fee pressure from clients, executives are reassessing whether descending on the French Riviera for a week of endless rosé and parties on yachts sends the right message about the state...

Mindshare Young Lions 2018: Paul Linley

I have the unbelievable privilege of attending the Cannes Lions International Festival of Creativity as a Young Lions delegate for the third consecutive year. This marks my last eligible year as a “Young” Lion and it is an amazing...

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POV: Snapchat ‘Cameo’ Puts Your Face into GIFs

By Krishan Majithia, Account Director, FAST, Paid Social Background: Snap has announced the launch of ‘Cameos’ - a new feature allowing users to insert their face...

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