Cannes

The Cannes Lions Creativity Festival is one of the marketing industry’s largest gatherings, bringing together senior-level professionals from agencies, clients, technology companies, publishers, partners, and more to learn, gain inspiration, and identify new opportunities. With a focus on infusing creativity into all aspects of advertising and marketing, the Mindshare@Cannes team explores how insights and ideas fuel creative media.

Say What?! Copperfield, Wintour, & More Speak at Cannes Lions

From Will Smith to Anna Wintour to David Copperfield and more, Cannes Lions brings together the biggest names in media, marketing, tech, and entertainment. We know you can’t make it to every seminar, so Mindshare’s Jason Maggs, Associate Director,...

Why The Social Conversation at Cannes Has Decreased: Episode 4 of Beyond the Rosé

Did you miss the first few episodes of Beyond the Rosé? Catch up here: Episode #1: Why Weather is Better Than Sex, with Adam Gerhart, CEO, Mindshare U.S., and Paul Walsh, Weather & Climate Strategist, The Weather Company.  Episode #2: The 2020 Cannes...

Campari and Kleenex Shortlisted for the Cannes Media Lions

Kudos to our Campari and Kleenex teams in the U.S., who have been shortlisted for tonight's Media Lions in Cannes! Campari: our team in LA worked with the brand to help prevent drunk driving - to take a different approach...

Make It With Media: The Key Themes from Cannes Lions

Media is the space that exists between a brand and consumer.  To understand the development of that relationship, it’s interesting to look at the brands that are able to successfully link the feedback or interaction that they receive from...

A Game Plan for Sports and Social, Featuring Brett Favre: Episode 3 of Beyond...

Did you miss the first two episodes of Beyond the Rosé? Check out episode one here: Why Weather is Better Than Sex, featuring guests Adam Gerhart, CEO of Mindshare U.S., and Paul Walsh, Weather & Climate Strategist of The Weather Company. And...

The 2020 Cannes Grand Prix Winner: Episode 2 of Beyond the Rosé

Did you miss episode one of Beyond the Rosé? Check it out here: Why Weather is Better Than Sex, featuring guests Adam Gerhart, CEO of Mindshare U.S., and Paul Walsh, Weather & Climate Strategist of The Weather Company.  Why would agencies need...

Adweek: Mindshare Wins Glass Lion for Creating India’s First Transgender Pop Band

Tea brand shatters stereotypes In the second year of the Glass Lion award, Indian agency Mindshare Mumbai scored the Grand Prix at the Cannes Lions festival here tonight for creating India's first transgender pop band, the 6 Pack Band, in...

Beyond the Rosé: Mindshare@Cannes Podcast

Welcome to the first episode of our new podcast series, Beyond the Rosé: Mindshare@Cannes. This six-episode series explores the main trends and takeaways from Cannes Lions - after today, we'll have a new episode every day Monday-Friday next week. First up:...

MediaPost: Mindshare Duo Turn Coffee Cups Into Media, Win Young Lions

Mark Longacre and Catherine Young, both senior associates at GroupM’s Mindshare New York unit, took first place in the “media” category for the 2016 U.S. Young Lions competition. Their campaign strategy turned disposable coffee cups into a powerful medium. More...

Mashable: Modern career paths in experiential marketing that are perfect for creative minds

In a new piece, Mashable looks at the evolution of experiential marketing, and the new career opportunities available within, from event management to 3D experiences to augmented reality and more. As part of the article, they spoke with Jeff...

Adweek: Mindshare Unveils Biometric Data of Cannes Attendees Outfitted With Apple Watches for 3...

Lightwave program brings insights, promise for the future Some 20 million data points were collected from 100 participants. CANNES, France—The Cannes Lions festival needs to increase its engagement with delegates who are on their second and third visits. Agencies looking to...

Who Runs the World? (Girls!): Data Snapshots from Cannes

As we get ready for our Cannes Lions seminar today with Lightwave (check it out at 4:20pm at the Inspiration Stage), you can preview a couple of stats from Cannes attendees' biometric data this week. If you're not at Cannes, be sure...

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Beet.TV: Mindshare’s Gerhart – TV Customization, Utilization More Important Than ‘Hardware’

Excerpt: He believes there’s a paradox now in that “everybody wants to be as addressable and precise as possible. But in order to do...

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