Cannes

The Cannes Lions Creativity Festival is one of the marketing industry’s largest gatherings, bringing together senior-level professionals from agencies, clients, technology companies, publishers, partners, and more to learn, gain inspiration, and identify new opportunities. With a focus on infusing creativity into all aspects of advertising and marketing, the Mindshare@Cannes team explores how insights and ideas fuel creative media.

The 2018 Mindshare Canada Cannes Young Lions Winners

Big congratulations are in order to Kenon Mak and Paul Linley – winners of the 2018 Mindshare Canada Young Lions competition and second place in the Canada-wide competition! In March, teams of two were challenged with answering a brief from...

Young Media Lion Win for Patrick Lylo & Thomas Kelly

This week, Patrick Lylo and Thomas Kelly won bronze in the global Young Lions competition. This is the first time that the U.S. has ever won a Young Media Lion! More than 30 teams from around the world were involved...

Matthew Powers on Cannes Lions

When I found out that I was attending the Cannes Lions Festival of Creativity, I can safely say for once in my life I was speechless. As a Young Lion, I’m honored to travel to France on behalf of...

POV: Cannes Preview, People vs. Machines

Next week, the brightest minds in the industry will congregate in the picturesque South of France for the Academy Awards of media: The Cannes Lions Festival of Creativity. I’m a Cannes first-timer, so needless to say, I’m giddy to...

AdExchanger: Cannes 2019 – Creative Meets Performance, DTC Shows Up And Regulation Looms

Excerpt: But brands will need to prove that impact-driven creative drives results. That will be exacerbated by the fact that this year, consumer brands are being judged in a separate category from non-profits and NGOs, said Adam Gerhart, US CEO...

The State of Digital Media: Episode 5 of Beyond the Rosé

Did you miss the first few episodes of Beyond the Rosé? Catch up here: Episode #1: Why Weather is Better Than Sex, with Adam Gerhart, CEO, Mindshare U.S., and Paul Walsh, Weather & Climate Strategist, The Weather Company.  Episode #2: The 2020 Cannes...

MediaPost: Why Cannes Still Draws A-Listers, Hint: It’s Not The Money

MediaPost's Larissa Faw looks at why so many A-list celebrities flock to the Cannes Lions International Festival of Creativity. Check out excerpts from her piece below, featuring insights from Mindshare's Cindy Gustafson. "Cannes undoubtedly brings together a huge audience of...

FOMO at Cannes and Why Spreadsheets are Key: Bonus Episode of Beyond the Rosé

Did you miss last week's Beyond the Rosé series? If so, check out the first six episodes here: Episode #1: Why Weather is Better Than Sex, with Adam Gerhart, CEO, Mindshare U.S., and Paul Walsh, Weather & Climate Strategist, The Weather Company.  ...

MediaPost: WPP’s Mindshare Takes Media Network Of The Year Honors At Cannes

Excerpt: WPP’s Mindshare has been named Media Network of the Year 2019 at the Cannes Lions Festival of Creativity. The award is given to the best performing media agency network in the Media Lions category. The agency won gold its work...

OmniVirt on VR: Mindshare@Cannes

While at the Cannes Lions Festival, we took some time to sit down with a few of our partners to find out what advice they have for marketers, and what they need to adapt for in 2020. Find out...

AdExchanger: Will Cannes Look Any Different Next Year?

By Alison Weissbrot As agencies struggle to transform under continued fee pressure from clients, executives are reassessing whether descending on the French Riviera for a week of endless rosé and parties on yachts sends the right message about the state...

Speak to a female audience in an untapped, but meaningful way | POV: Equality

Another productive day in Cannes! I had the unique opportunity to interview Anna Sullivan, VP at Gimlet. Gimlet is one of the premiere podcast partners in media, with veterans from NPR at their helm and their podcasts consistently ranking...

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POV: Snapchat ‘Cameo’ Puts Your Face into GIFs

By Krishan Majithia, Account Director, FAST, Paid Social Background: Snap has announced the launch of ‘Cameos’ - a new feature allowing users to insert their face...

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