Cannes

The Cannes Lions Creativity Festival is one of the marketing industry’s largest gatherings, bringing together senior-level professionals from agencies, clients, technology companies, publishers, partners, and more to learn, gain inspiration, and identify new opportunities. With a focus on infusing creativity into all aspects of advertising and marketing, the Mindshare@Cannes team explores how insights and ideas fuel creative media.

Mindshare Young Lions 2018: Paul Linley

I have the unbelievable privilege of attending the Cannes Lions International Festival of Creativity as a Young Lions delegate for the third consecutive year. This marks my last eligible year as a “Young” Lion and it is an amazing...

OmniVirt on VR: Mindshare@Cannes

While at the Cannes Lions Festival, we took some time to sit down with a few of our partners to find out what advice they have for marketers, and what they need to adapt for in 2020. Find out...

FOMO at Cannes and Why Spreadsheets are Key: Bonus Episode of Beyond the Rosé

Did you miss last week's Beyond the Rosé series? If so, check out the first six episodes here: Episode #1: Why Weather is Better Than Sex, with Adam Gerhart, CEO, Mindshare U.S., and Paul Walsh, Weather & Climate Strategist, The Weather Company.  ...

Brands need to walk the walk | POV: Equality

With day 3 of Cannes Lions falling on the Summer Solstice, the longest day of the year, we jam packed our day full of insightful sessions, thought provoking meetings, and left a little room for serendipity throughout the day....

The 2020 Cannes Grand Prix Winner: Episode 2 of Beyond the Rosé

Did you miss episode one of Beyond the Rosé? Check it out here: Why Weather is Better Than Sex, featuring guests Adam Gerhart, CEO of Mindshare U.S., and Paul Walsh, Weather & Climate Strategist of The Weather Company.  Why would agencies need...

Matthew Powers on Cannes Lions

When I found out that I was attending the Cannes Lions Festival of Creativity, I can safely say for once in my life I was speechless. As a Young Lion, I’m honored to travel to France on behalf of...

AI isn’t just another tool | POV: People vs. Machines

It’s official: the Cannes Lions Festival is in full swing!  The crowds are bustling down the Croissette, vibrant branded experiences are around every (beach) corner, and the energy is high. I got right down to business and popped over to...

Alejandro Iñárritu, Facebook, and More at Cannes Lions

Cannes Lions brings together the biggest names in media, marketing, tech, and entertainment. We know you can’t make it to every seminar, so Mindshare’s Jason Maggs, Associate Director, Invention Studio, and Patrick Lylo, Manager, Strategic Planning, have pulled together...

Cannes was a hot one, but innovation in entertainment proved to be even hotter!...

At about 90 degrees, Thursday’s weather in Cannes was a hot one, but innovation in entertainment proved to be even ‘hotter’! In one panel titled 'What Happens When Hollywood Meets Silicon Valley', Alibaba showcased how they utilized augmented reality to...

Beyond the Rosé: Mindshare@Cannes Podcast

Welcome to the first episode of our new podcast series, Beyond the Rosé: Mindshare@Cannes. This six-episode series explores the main trends and takeaways from Cannes Lions - after today, we'll have a new episode every day Monday-Friday next week. First up:...

Thomas Fenelon on Cannes Lions

As a first time “Cannes-er” I can tell you that I am very eager to hit the ground running next week! The more I read up on the Cannes Lions Festival and discuss it with colleagues, the more excited...

Brands use equality as a means for branding | POV: Equality

All the brand beach clubs are setup and the Croisette is bustling with start-ups hoping to grab the attention of festival goers. Cannes Lions is now in full swing and we wasted no time today attending panels and activations....

Latest

POV: Snapchat ‘Cameo’ Puts Your Face into GIFs

By Krishan Majithia, Account Director, FAST, Paid Social BACKGROUND: Snap has announced the launch of ‘Cameos’ - a new feature allowing users to insert their face...

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