Cannes

The Cannes Lions Creativity Festival is one of the marketing industry’s largest gatherings, bringing together senior-level professionals from agencies, clients, technology companies, publishers, partners, and more to learn, gain inspiration, and identify new opportunities. With a focus on infusing creativity into all aspects of advertising and marketing, the Mindshare@Cannes team explores how insights and ideas fuel creative media.

The Weather Company (IBM) on AI: Mindshare@Cannes

While at the Cannes Lions Festival, we took some time to sit down with a few of our partners to find out what advice they have for marketers, and what they need to adapt for in 2020. The Weather...

POV: Cannes Preview, Equality

On y va sur La Croisette! That was my initial reaction when I heard I had the incredible opportunity to attend the Cannes Lions International Festival of Creativity as a Young Lions on behalf of Mindshare. As a dual-citizen...

Mindshare Unplugged: Meet Patrick Lylo & TJ Kelly

Mindshare Unplugged spotlights and interview rising stars across Mindshare North America - people who exemplify our core values of Grit, Provocation, Speed, and Collaboration. In this special pre-Cannes edition, say hello to Patrick Lylo (Content Strategy, Mindshare Content+ Entertainment) and...

Beet.TV: Mindshare’s David Lang On Purposeful Content, Driving Millennials To Jaguar

The digital ecosystem is awash in content, but it’s not a case of more is merrier. “We think less is more,” says David Lang, Chief Content Officer for Mindshare NA and President of Mindshare Content+ Entertainment. As he looks ahead...

POV: Cannes Preview, People vs. Machines

Next week, the brightest minds in the industry will congregate in the picturesque South of France for the Academy Awards of media: The Cannes Lions Festival of Creativity. I’m a Cannes first-timer, so needless to say, I’m giddy to...

MediaPost: Why Cannes Still Draws A-Listers, Hint: It’s Not The Money

MediaPost's Larissa Faw looks at why so many A-list celebrities flock to the Cannes Lions International Festival of Creativity. Check out excerpts from her piece below, featuring insights from Mindshare's Cindy Gustafson. "Cannes undoubtedly brings together a huge audience of...

The 2017 U.S. Cannes Young Lions Winners

Congratulations to Mindshare's Patrick Lylo and TJ Kelly - winners of the Media category in the 2017 U.S. Young Lions competition! Each of the winning teams will be sent to Cannes, France to compete as Team USA in the global...

FOMO at Cannes and Why Spreadsheets are Key: Bonus Episode of Beyond the Rosé

Did you miss last week's Beyond the Rosé series? If so, check out the first six episodes here: Episode #1: Why Weather is Better Than Sex, with Adam Gerhart, CEO, Mindshare U.S., and Paul Walsh, Weather & Climate Strategist, The Weather Company.  ...

Spotify’s Musical Formula: Episode 6 of Beyond the Rosé

Did you miss the first few episodes of Beyond the Rosé? Catch up here. A chat that was music to our ears: today we were joined by Spotify’s Liberty Carras Kelly, Head of Sales for the Americas, who gave us an...

Data and Creativity – Friend or Foe? Reflections on Cannes

Cannes is the place where our industry celebrates creativity, and there have been countless brilliant examples, as we have seen with the Lion winners this week. But personally I had the chance to meet with a number of data-driven companies...

Alejandro Iñárritu, Facebook, and More at Cannes Lions

Cannes Lions brings together the biggest names in media, marketing, tech, and entertainment. We know you can’t make it to every seminar, so Mindshare’s Jason Maggs, Associate Director, Invention Studio, and Patrick Lylo, Manager, Strategic Planning, have pulled together...

The State of Digital Media: Episode 5 of Beyond the Rosé

Did you miss the first few episodes of Beyond the Rosé? Catch up here: Episode #1: Why Weather is Better Than Sex, with Adam Gerhart, CEO, Mindshare U.S., and Paul Walsh, Weather & Climate Strategist, The Weather Company.  Episode #2: The 2020 Cannes...

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Mindshare Canada’s Barton Wong Wins Jeopardy!

Last week, #TeamMindshare Canada's Barton Wong, Senior Associate, Trading, took part in popular TV game show Jeopardy! The show features a quiz competition in...

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