Cannes

The Cannes Lions Creativity Festival is one of the marketing industry’s largest gatherings, bringing together senior-level professionals from agencies, clients, technology companies, publishers, partners, and more to learn, gain inspiration, and identify new opportunities. With a focus on infusing creativity into all aspects of advertising and marketing, the Mindshare@Cannes team explores how insights and ideas fuel creative media.

Brands need to walk the walk | POV: Equality

With day 3 of Cannes Lions falling on the Summer Solstice, the longest day of the year, we jam packed our day full of insightful sessions, thought provoking meetings, and left a little room for serendipity throughout the day....

What if in 10 years everyone uses voice to make every purchase? | POV:...

Happy Wednesday, Cannes! We jumpstarted the morning with The Washington Post where they hosted us for a small breakfast to share their many ad tech updates. WashPo continues to be one of the top news publications with regard to...

Content that mobilizes | POV: People vs. Machines

Previously in the week there was a discussion around the emotional connection VR has with users due to people being immersed in the environment. Today was the first time the discussion moved towards driving a transaction. When people were...

Holding up a mirror to consumers & culture | POV: Equality

While I attended a couple panels on artificial intelligence and machine learning today, the key moments of equality today came predominantly from the festival goers themselves. While there is a consistent balance of equal gender representation at the festival,...

Will we still have jobs? | POV: People vs. Machines

The majority of discussions and insight coming out of today was around how humans will work with Artificial Intelligence and machine learning. What does the future look like for agencies and the big concern for many, will we still...

Chatbots: A race to refine | POV: People vs. Machines

Tuesday in Cannes started much like the last few days – a sunny stroll down the Croissette with a buttery baguette in hand! Chatbots and messaging were big themes today with sessions like Speak Easy – The Rise of Voice Technology as...

The Guardian: Cannes Lions Day Three: Data and Diversity

Just as data was expected to be a pressing issue across the Festival of Creativity, so too was diversity. Mindshare’s panel Talent Without Prejudice opened with a performance from India’s first transgender pop group The Brooke Bond Red Label...

Mediapost: Adland’s Diversity Problem Revisited At Cannes (Again)

CANNES, FRANCE — Talent isn't gender-specific. Talent isn't defined by ethnicity. Yet the advertising industry continues to lag in diversity and gender equality. Mindshare's Nilufar Fowler joined Ida Rezvani, WPP Global Client Leader Team IHG; Charlotte Beers, former CEO Ogilvy...

Mindshare@Cannes: Elisabeth Moss

Equality is one of the major themes at Cannes Lions this year with 43 percent of the jurors now female, a record for the Festival. And, many discussions on stage at the Palais and offstage at places like Girl’s...

Brands use equality as a means for branding | POV: Equality

All the brand beach clubs are setup and the Croisette is bustling with start-ups hoping to grab the attention of festival goers. Cannes Lions is now in full swing and we wasted no time today attending panels and activations....

AI isn’t just another tool | POV: People vs. Machines

It’s official: the Cannes Lions Festival is in full swing!  The crowds are bustling down the Croissette, vibrant branded experiences are around every (beach) corner, and the energy is high. I got right down to business and popped over to...

OmniVirt on VR: Mindshare@Cannes

While at the Cannes Lions Festival, we took some time to sit down with a few of our partners to find out what advice they have for marketers, and what they need to adapt for in 2020. Find out...

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Beet.TV: Mindshare’s Gerhart – TV Customization, Utilization More Important Than ‘Hardware’

Excerpt: He believes there’s a paradox now in that “everybody wants to be as addressable and precise as possible. But in order to do...

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