Cannes

The Cannes Lions Creativity Festival is one of the marketing industry’s largest gatherings, bringing together senior-level professionals from agencies, clients, technology companies, publishers, partners, and more to learn, gain inspiration, and identify new opportunities. With a focus on infusing creativity into all aspects of advertising and marketing, the Mindshare@Cannes team explores how insights and ideas fuel creative media.

Spotify’s Musical Formula: Episode 6 of Beyond the Rosé

Did you miss the first few episodes of Beyond the Rosé? Catch up here. A chat that was music to our ears: today we were joined by Spotify’s Liberty Carras Kelly, Head of Sales for the Americas, who gave us an...

Beet.TV: Mindshare’s David Lang On Purposeful Content, Driving Millennials To Jaguar

The digital ecosystem is awash in content, but it’s not a case of more is merrier. “We think less is more,” says David Lang, Chief Content Officer for Mindshare NA and President of Mindshare Content+ Entertainment. As he looks ahead...

MediaPost: Why Cannes Still Draws A-Listers, Hint: It’s Not The Money

MediaPost's Larissa Faw looks at why so many A-list celebrities flock to the Cannes Lions International Festival of Creativity. Check out excerpts from her piece below, featuring insights from Mindshare's Cindy Gustafson. "Cannes undoubtedly brings together a huge audience of...

Holding up a mirror to consumers & culture | POV: Equality

While I attended a couple panels on artificial intelligence and machine learning today, the key moments of equality today came predominantly from the festival goers themselves. While there is a consistent balance of equal gender representation at the festival,...

Content that mobilizes | POV: People vs. Machines

Previously in the week there was a discussion around the emotional connection VR has with users due to people being immersed in the environment. Today was the first time the discussion moved towards driving a transaction. When people were...

Mindshare Young Lions 2018: Ken Mak

Every year, Mindshare sends a selection of our best and brightest across the global as Young Lions delegates to Cannes. See why Ken is focused on emerging technologies at this year’s festival. I’m incredibly excited to be a part of...

Mashable: Modern career paths in experiential marketing that are perfect for creative minds

In a new piece, Mashable looks at the evolution of experiential marketing, and the new career opportunities available within, from event management to 3D experiences to augmented reality and more. As part of the article, they spoke with Jeff...

What if in 10 years everyone uses voice to make every purchase? | POV:...

Happy Wednesday, Cannes! We jumpstarted the morning with The Washington Post where they hosted us for a small breakfast to share their many ad tech updates. WashPo continues to be one of the top news publications with regard to...

Mindshare@Cannes: Elisabeth Moss

Equality is one of the major themes at Cannes Lions this year with 43 percent of the jurors now female, a record for the Festival. And, many discussions on stage at the Palais and offstage at places like Girl’s...

The Guardian: Cannes Lions Day Three: Data and Diversity

Just as data was expected to be a pressing issue across the Festival of Creativity, so too was diversity. Mindshare’s panel Talent Without Prejudice opened with a performance from India’s first transgender pop group The Brooke Bond Red Label...

AdExchanger: Will Cannes Look Any Different Next Year?

By Alison Weissbrot As agencies struggle to transform under continued fee pressure from clients, executives are reassessing whether descending on the French Riviera for a week of endless rosé and parties on yachts sends the right message about the state...

Revolutionizing the Retail Experience: Mindshare Young Lions

When you consider major brands that have top level brand experiences, Apple is one that often comes to mind. Outside of their increasing innovation suite of products that has kept them at the forefront of tech for decades, they...

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Beet.TV: Mindshare’s Gerhart – TV Customization, Utilization More Important Than ‘Hardware’

Excerpt: He believes there’s a paradox now in that “everybody wants to be as addressable and precise as possible. But in order to do...

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