Cannes

The Cannes Lions Creativity Festival is one of the marketing industry’s largest gatherings, bringing together senior-level professionals from agencies, clients, technology companies, publishers, partners, and more to learn, gain inspiration, and identify new opportunities. With a focus on infusing creativity into all aspects of advertising and marketing, the Mindshare@Cannes team explores how insights and ideas fuel creative media.

Mindshare Unplugged: Meet Patrick Lylo & TJ Kelly

Mindshare Unplugged spotlights and interview rising stars across Mindshare North America - people who exemplify our core values of Grit, Provocation, Speed, and Collaboration. In this special pre-Cannes edition, say hello to Patrick Lylo (Content Strategy, Mindshare Content+ Entertainment) and...

2020: The Era of AI – Mindshare Young Lions

It's clear that everyone is looking towards 2020. Why? Analysts believe we are at a tipping point in which emerging technologies will reach a point of significant impact on the workplace. One speaker referred to 2020 as the beginning...

OmniVirt on VR: Mindshare@Cannes

While at the Cannes Lions Festival, we took some time to sit down with a few of our partners to find out what advice they have for marketers, and what they need to adapt for in 2020. Find out...

Revolutionizing the Retail Experience: Mindshare Young Lions

When you consider major brands that have top level brand experiences, Apple is one that often comes to mind. Outside of their increasing innovation suite of products that has kept them at the forefront of tech for decades, they...

Mindshare@Cannes: Elisabeth Moss

Equality is one of the major themes at Cannes Lions this year with 43 percent of the jurors now female, a record for the Festival. And, many discussions on stage at the Palais and offstage at places like Girl’s...

Adweek: Mindshare Unveils Biometric Data of Cannes Attendees Outfitted With Apple Watches for 3...

Lightwave program brings insights, promise for the future Some 20 million data points were collected from 100 participants. CANNES, France—The Cannes Lions festival needs to increase its engagement with delegates who are on their second and third visits. Agencies looking to...

FOMO at Cannes and Why Spreadsheets are Key: Bonus Episode of Beyond the Rosé

Did you miss last week's Beyond the Rosé series? If so, check out the first six episodes here: Episode #1: Why Weather is Better Than Sex, with Adam Gerhart, CEO, Mindshare U.S., and Paul Walsh, Weather & Climate Strategist, The Weather Company.  ...

Beyond the Rosé: Mindshare@Cannes Podcast

Welcome to the first episode of our new podcast series, Beyond the Rosé: Mindshare@Cannes. This six-episode series explores the main trends and takeaways from Cannes Lions - after today, we'll have a new episode every day Monday-Friday next week. First up:...

Why The Social Conversation at Cannes Has Decreased: Episode 4 of Beyond the Rosé

Did you miss the first few episodes of Beyond the Rosé? Catch up here: Episode #1: Why Weather is Better Than Sex, with Adam Gerhart, CEO, Mindshare U.S., and Paul Walsh, Weather & Climate Strategist, The Weather Company.  Episode #2: The 2020 Cannes...

Alejandro Iñárritu, Facebook, and More at Cannes Lions

Cannes Lions brings together the biggest names in media, marketing, tech, and entertainment. We know you can’t make it to every seminar, so Mindshare’s Jason Maggs, Associate Director, Invention Studio, and Patrick Lylo, Manager, Strategic Planning, have pulled together...

Holding up a mirror to consumers & culture | POV: Equality

While I attended a couple panels on artificial intelligence and machine learning today, the key moments of equality today came predominantly from the festival goers themselves. While there is a consistent balance of equal gender representation at the festival,...

Mindshare Young Lions 2018: Paul Linley

I have the unbelievable privilege of attending the Cannes Lions International Festival of Creativity as a Young Lions delegate for the third consecutive year. This marks my last eligible year as a “Young” Lion and it is an amazing...

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Mindshare Canada’s Barton Wong Wins Jeopardy!

Last week, #TeamMindshare Canada's Barton Wong, Senior Associate, Trading, took part in popular TV game show Jeopardy! The show features a quiz competition in...

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