Cannes

The Cannes Lions Creativity Festival is one of the marketing industry’s largest gatherings, bringing together senior-level professionals from agencies, clients, technology companies, publishers, partners, and more to learn, gain inspiration, and identify new opportunities. With a focus on infusing creativity into all aspects of advertising and marketing, the Mindshare@Cannes team explores how insights and ideas fuel creative media.

Mindshare@Cannes: Elisabeth Moss

Equality is one of the major themes at Cannes Lions this year with 43 percent of the jurors now female, a record for the Festival. And, many discussions on stage at the Palais and offstage at places like Girl’s...

Mediapost: Adland’s Diversity Problem Revisited At Cannes (Again)

CANNES, FRANCE — Talent isn't gender-specific. Talent isn't defined by ethnicity. Yet the advertising industry continues to lag in diversity and gender equality. Mindshare's Nilufar Fowler joined Ida Rezvani, WPP Global Client Leader Team IHG; Charlotte Beers, former CEO Ogilvy...

What if in 10 years everyone uses voice to make every purchase? | POV:...

Happy Wednesday, Cannes! We jumpstarted the morning with The Washington Post where they hosted us for a small breakfast to share their many ad tech updates. WashPo continues to be one of the top news publications with regard to...

Mindshare Young Lions 2018: Paul Linley

I have the unbelievable privilege of attending the Cannes Lions International Festival of Creativity as a Young Lions delegate for the third consecutive year. This marks my last eligible year as a “Young” Lion and it is an amazing...

Data and Creativity – Friend or Foe? Reflections on Cannes

Cannes is the place where our industry celebrates creativity, and there have been countless brilliant examples, as we have seen with the Lion winners this week. But personally I had the chance to meet with a number of data-driven companies...

Make It With Media: The Key Themes from Cannes Lions

Media is the space that exists between a brand and consumer.  To understand the development of that relationship, it’s interesting to look at the brands that are able to successfully link the feedback or interaction that they receive from...

A Game Plan for Sports and Social, Featuring Brett Favre: Episode 3 of Beyond...

Did you miss the first two episodes of Beyond the Rosé? Check out episode one here: Why Weather is Better Than Sex, featuring guests Adam Gerhart, CEO of Mindshare U.S., and Paul Walsh, Weather & Climate Strategist of The Weather Company. And...

Campari and Kleenex Shortlisted for the Cannes Media Lions

Kudos to our Campari and Kleenex teams in the U.S., who have been shortlisted for tonight's Media Lions in Cannes! Campari: our team in LA worked with the brand to help prevent drunk driving - to take a different approach...

OmniVirt on VR: Mindshare@Cannes

While at the Cannes Lions Festival, we took some time to sit down with a few of our partners to find out what advice they have for marketers, and what they need to adapt for in 2020. Find out...

Thomas Fenelon on Cannes Lions

As a first time “Cannes-er” I can tell you that I am very eager to hit the ground running next week! The more I read up on the Cannes Lions Festival and discuss it with colleagues, the more excited...

Content that mobilizes | POV: People vs. Machines

Previously in the week there was a discussion around the emotional connection VR has with users due to people being immersed in the environment. Today was the first time the discussion moved towards driving a transaction. When people were...

The Guardian: Cannes Lions Day Three: Data and Diversity

Just as data was expected to be a pressing issue across the Festival of Creativity, so too was diversity. Mindshare’s panel Talent Without Prejudice opened with a performance from India’s first transgender pop group The Brooke Bond Red Label...

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Background: Alibaba’s shopping festival - 11.11 or Single’s Day – is set to break records again in its 11th year and even Taylor Swift is getting...

Google’s BERT Update

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