Cannes

The Cannes Lions Creativity Festival is one of the marketing industry’s largest gatherings, bringing together senior-level professionals from agencies, clients, technology companies, publishers, partners, and more to learn, gain inspiration, and identify new opportunities. With a focus on infusing creativity into all aspects of advertising and marketing, the Mindshare@Cannes team explores how insights and ideas fuel creative media.

Mediapost: Adland’s Diversity Problem Revisited At Cannes (Again)

CANNES, FRANCE — Talent isn't gender-specific. Talent isn't defined by ethnicity. Yet the advertising industry continues to lag in diversity and gender equality. Mindshare's Nilufar Fowler joined Ida Rezvani, WPP Global Client Leader Team IHG; Charlotte Beers, former CEO Ogilvy...

The State of Digital Media: Episode 5 of Beyond the Rosé

Did you miss the first few episodes of Beyond the Rosé? Catch up here: Episode #1: Why Weather is Better Than Sex, with Adam Gerhart, CEO, Mindshare U.S., and Paul Walsh, Weather & Climate Strategist, The Weather Company.  Episode #2: The 2020 Cannes...

Beet.TV: Cognition Will Liberate Brand Bots, Mindshare’s Gerhart Says

By Robert Andrews CANNES — Chatbots may have been one of the big tech trends of 2016, but few advertisers have yet embraced the idea of making artificial brand personas that consumers can interact with. Mindshare is one agency that has...

The 2017 U.S. Cannes Young Lions Winners

Congratulations to Mindshare's Patrick Lylo and TJ Kelly - winners of the Media category in the 2017 U.S. Young Lions competition! Each of the winning teams will be sent to Cannes, France to compete as Team USA in the global...

Campaign: Mindshare named Cannes Lions Media Network of the Year

Excerpt: Mindshare has been awarded Media Network of the Year at the 2019 Cannes Lions International Festival of Creativity. The GroupM network succeeds sister shop MediaCom, which won the accolade last year but slipped to third place in 2019. For more...

The Guardian: Cannes Lions Day Three: Data and Diversity

Just as data was expected to be a pressing issue across the Festival of Creativity, so too was diversity. Mindshare’s panel Talent Without Prejudice opened with a performance from India’s first transgender pop group The Brooke Bond Red Label...

Why The Social Conversation at Cannes Has Decreased: Episode 4 of Beyond the Rosé

Did you miss the first few episodes of Beyond the Rosé? Catch up here: Episode #1: Why Weather is Better Than Sex, with Adam Gerhart, CEO, Mindshare U.S., and Paul Walsh, Weather & Climate Strategist, The Weather Company.  Episode #2: The 2020 Cannes...

The 2018 Mindshare Canada Cannes Young Lions Winners

Big congratulations are in order to Kenon Mak and Paul Linley – winners of the 2018 Mindshare Canada Young Lions competition and second place in the Canada-wide competition! In March, teams of two were challenged with answering a brief from...

POV: Cannes Preview, People vs. Machines

Next week, the brightest minds in the industry will congregate in the picturesque South of France for the Academy Awards of media: The Cannes Lions Festival of Creativity. I’m a Cannes first-timer, so needless to say, I’m giddy to...

MediaPost: WPP’s Mindshare Takes Media Network Of The Year Honors At Cannes

Excerpt: WPP’s Mindshare has been named Media Network of the Year 2019 at the Cannes Lions Festival of Creativity. The award is given to the best performing media agency network in the Media Lions category. The agency won gold its work...

Chatbots: A race to refine | POV: People vs. Machines

Tuesday in Cannes started much like the last few days – a sunny stroll down the Croissette with a buttery baguette in hand! Chatbots and messaging were big themes today with sessions like Speak Easy – The Rise of Voice Technology as...

Say What?! Copperfield, Wintour, & More Speak at Cannes Lions

From Will Smith to Anna Wintour to David Copperfield and more, Cannes Lions brings together the biggest names in media, marketing, tech, and entertainment. We know you can’t make it to every seminar, so Mindshare’s Jason Maggs, Associate Director,...

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Mindshare wins Best Digital Trading Team third year in a row

Congratulations to Mindshare's Unilever team for winning Best Digital Trading Team at The Drum’s Digital Trading Awards! Now in its fourth year, these annual awards...

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