Cannes

The Cannes Lions Creativity Festival is one of the marketing industry’s largest gatherings, bringing together senior-level professionals from agencies, clients, technology companies, publishers, partners, and more to learn, gain inspiration, and identify new opportunities. With a focus on infusing creativity into all aspects of advertising and marketing, the Mindshare@Cannes team explores how insights and ideas fuel creative media.

Adweek: Mindshare Unveils Biometric Data of Cannes Attendees Outfitted With Apple Watches for 3...

Lightwave program brings insights, promise for the future Some 20 million data points were collected from 100 participants. CANNES, France—The Cannes Lions festival needs to increase its engagement with delegates who are on their second and third visits. Agencies looking to...

AdExchanger: Cannes 2019 – Creative Meets Performance, DTC Shows Up And Regulation Looms

Excerpt: But brands will need to prove that impact-driven creative drives results. That will be exacerbated by the fact that this year, consumer brands are being judged in a separate category from non-profits and NGOs, said Adam Gerhart, US CEO...

Mindshare@Cannes: Elisabeth Moss

Equality is one of the major themes at Cannes Lions this year with 43 percent of the jurors now female, a record for the Festival. And, many discussions on stage at the Palais and offstage at places like Girl’s...

Spotify’s Musical Formula: Episode 6 of Beyond the Rosé

Did you miss the first few episodes of Beyond the Rosé? Catch up here. A chat that was music to our ears: today we were joined by Spotify’s Liberty Carras Kelly, Head of Sales for the Americas, who gave us an...

Young Media Lion Win for Patrick Lylo & Thomas Kelly

This week, Patrick Lylo and Thomas Kelly won bronze in the global Young Lions competition. This is the first time that the U.S. has ever won a Young Media Lion! More than 30 teams from around the world were involved...

AdExchanger: Will Cannes Look Any Different Next Year?

By Alison Weissbrot As agencies struggle to transform under continued fee pressure from clients, executives are reassessing whether descending on the French Riviera for a week of endless rosé and parties on yachts sends the right message about the state...

Mindshare named Cannes Lions Media Network of the Year 2019

Cannes: Mindshare, the agency network that is part of WPP, has been named Media Network of the Year 2019 at the Cannes Lions Festival of Creativity. The award is given to the best performing media agency network in the Media...

Mediapost: Adland’s Diversity Problem Revisited At Cannes (Again)

CANNES, FRANCE — Talent isn't gender-specific. Talent isn't defined by ethnicity. Yet the advertising industry continues to lag in diversity and gender equality. Mindshare's Nilufar Fowler joined Ida Rezvani, WPP Global Client Leader Team IHG; Charlotte Beers, former CEO Ogilvy...

The State of Digital Media: Episode 5 of Beyond the Rosé

Did you miss the first few episodes of Beyond the Rosé? Catch up here: Episode #1: Why Weather is Better Than Sex, with Adam Gerhart, CEO, Mindshare U.S., and Paul Walsh, Weather & Climate Strategist, The Weather Company.  Episode #2: The 2020 Cannes...

Beet.TV: Cognition Will Liberate Brand Bots, Mindshare’s Gerhart Says

By Robert Andrews CANNES — Chatbots may have been one of the big tech trends of 2016, but few advertisers have yet embraced the idea of making artificial brand personas that consumers can interact with. Mindshare is one agency that has...

The 2017 U.S. Cannes Young Lions Winners

Congratulations to Mindshare's Patrick Lylo and TJ Kelly - winners of the Media category in the 2017 U.S. Young Lions competition! Each of the winning teams will be sent to Cannes, France to compete as Team USA in the global...

Campaign: Mindshare named Cannes Lions Media Network of the Year

Excerpt: Mindshare has been awarded Media Network of the Year at the 2019 Cannes Lions International Festival of Creativity. The GroupM network succeeds sister shop MediaCom, which won the accolade last year but slipped to third place in 2019. For more...

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POV: Snapchat ‘Cameo’ Puts Your Face into GIFs

By Krishan Majithia, Account Director, FAST, Paid Social Background: Snap has announced the launch of ‘Cameos’ - a new feature allowing users to insert their face...

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