Cannes

The Cannes Lions Creativity Festival is one of the marketing industry’s largest gatherings, bringing together senior-level professionals from agencies, clients, technology companies, publishers, partners, and more to learn, gain inspiration, and identify new opportunities. With a focus on infusing creativity into all aspects of advertising and marketing, the Mindshare@Cannes team explores how insights and ideas fuel creative media.

A Game Plan for Sports and Social, Featuring Brett Favre: Episode 3 of Beyond...

Did you miss the first two episodes of Beyond the Rosé? Check out episode one here: Why Weather is Better Than Sex, featuring guests Adam Gerhart, CEO of Mindshare U.S., and Paul Walsh, Weather & Climate Strategist of The Weather Company. And...

Mindshare Young Lions 2018: Ken Mak

Every year, Mindshare sends a selection of our best and brightest across the global as Young Lions delegates to Cannes. See why Ken is focused on emerging technologies at this year’s festival. I’m incredibly excited to be a part of...

Mindshare Unplugged: Meet Patrick Lylo & TJ Kelly

Mindshare Unplugged spotlights and interview rising stars across Mindshare North America - people who exemplify our core values of Grit, Provocation, Speed, and Collaboration. In this special pre-Cannes edition, say hello to Patrick Lylo (Content Strategy, Mindshare Content+ Entertainment) and...

Holding up a mirror to consumers & culture | POV: Equality

While I attended a couple panels on artificial intelligence and machine learning today, the key moments of equality today came predominantly from the festival goers themselves. While there is a consistent balance of equal gender representation at the festival,...

Make It With Media: The Key Themes from Cannes Lions

Media is the space that exists between a brand and consumer.  To understand the development of that relationship, it’s interesting to look at the brands that are able to successfully link the feedback or interaction that they receive from...

2020: The Era of AI – Mindshare Young Lions

It's clear that everyone is looking towards 2020. Why? Analysts believe we are at a tipping point in which emerging technologies will reach a point of significant impact on the workplace. One speaker referred to 2020 as the beginning...

POV: Cannes Preview, Equality

On y va sur La Croisette! That was my initial reaction when I heard I had the incredible opportunity to attend the Cannes Lions International Festival of Creativity as a Young Lions on behalf of Mindshare. As a dual-citizen...

Content that mobilizes | POV: People vs. Machines

Previously in the week there was a discussion around the emotional connection VR has with users due to people being immersed in the environment. Today was the first time the discussion moved towards driving a transaction. When people were...

Campari and Kleenex Shortlisted for the Cannes Media Lions

Kudos to our Campari and Kleenex teams in the U.S., who have been shortlisted for tonight's Media Lions in Cannes! Campari: our team in LA worked with the brand to help prevent drunk driving - to take a different approach...

Revolutionizing the Retail Experience: Mindshare Young Lions

When you consider major brands that have top level brand experiences, Apple is one that often comes to mind. Outside of their increasing innovation suite of products that has kept them at the forefront of tech for decades, they...

The Weather Company (IBM) on AI: Mindshare@Cannes

While at the Cannes Lions Festival, we took some time to sit down with a few of our partners to find out what advice they have for marketers, and what they need to adapt for in 2020. The Weather...

Making media fun again: why we must free our industry from outdated models

By Nick Emery, Global CEO, Mindshare This article started as a rant in Nice airport, as I waited for my delayed flight from Cannes, aimed at how incredibly risk averse and short-sighted we can be as an industry and how...

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Twitter and Pinterest’s New Ad Offerings 2019

Background: In a bid to attract more brands and advertisers to its platform Twitter has launched ArtHouse - a new content studio helping marketers to...

Prime Day 2019 Preview

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