Cannes

The Cannes Lions Creativity Festival is one of the marketing industry’s largest gatherings, bringing together senior-level professionals from agencies, clients, technology companies, publishers, partners, and more to learn, gain inspiration, and identify new opportunities. With a focus on infusing creativity into all aspects of advertising and marketing, the Mindshare@Cannes team explores how insights and ideas fuel creative media.

Revolutionizing the Retail Experience: Mindshare Young Lions

When you consider major brands that have top level brand experiences, Apple is one that often comes to mind. Outside of their increasing innovation suite of products that has kept them at the forefront of tech for decades, they...

2020: The Era of AI – Mindshare Young Lions

It's clear that everyone is looking towards 2020. Why? Analysts believe we are at a tipping point in which emerging technologies will reach a point of significant impact on the workplace. One speaker referred to 2020 as the beginning...

Mindshare Young Lions 2018: Paul Linley

I have the unbelievable privilege of attending the Cannes Lions International Festival of Creativity as a Young Lions delegate for the third consecutive year. This marks my last eligible year as a “Young” Lion and it is an amazing...

Mindshare Young Lions 2018: Patrick Lylo

Every year, Mindshare sends a selection of our best and brightest across the global as Young Lions delegates to Cannes. See why Patrick is focused on social good for brands at this year's festival. This year, I’m expecting a Cannes...

Mindshare Young Lions 2018: Ken Mak

Every year, Mindshare sends a selection of our best and brightest across the global as Young Lions delegates to Cannes. See why Ken is focused on emerging technologies at this year’s festival. I’m incredibly excited to be a part of...

The 2018 Mindshare Canada Cannes Young Lions Winners

Big congratulations are in order to Kenon Mak and Paul Linley – winners of the 2018 Mindshare Canada Young Lions competition and second place in the Canada-wide competition! In March, teams of two were challenged with answering a brief from...

Beet.TV: Cognition Will Liberate Brand Bots, Mindshare’s Gerhart Says

By Robert Andrews CANNES — Chatbots may have been one of the big tech trends of 2016, but few advertisers have yet embraced the idea of making artificial brand personas that consumers can interact with. Mindshare is one agency that has...

AdExchanger: Will Cannes Look Any Different Next Year?

By Alison Weissbrot As agencies struggle to transform under continued fee pressure from clients, executives are reassessing whether descending on the French Riviera for a week of endless rosé and parties on yachts sends the right message about the state...

Making media fun again: why we must free our industry from outdated models

By Nick Emery, Global CEO, Mindshare This article started as a rant in Nice airport, as I waited for my delayed flight from Cannes, aimed at how incredibly risk averse and short-sighted we can be as an industry and how...

Young Media Lion Win for Patrick Lylo & Thomas Kelly

This week, Patrick Lylo and Thomas Kelly won bronze in the global Young Lions competition. This is the first time that the U.S. has ever won a Young Media Lion! More than 30 teams from around the world were involved...

Speak to a female audience in an untapped, but meaningful way | POV: Equality

Another productive day in Cannes! I had the unique opportunity to interview Anna Sullivan, VP at Gimlet. Gimlet is one of the premiere podcast partners in media, with veterans from NPR at their helm and their podcasts consistently ranking...

Cannes was a hot one, but innovation in entertainment proved to be even hotter!...

At about 90 degrees, Thursday’s weather in Cannes was a hot one, but innovation in entertainment proved to be even ‘hotter’! In one panel titled 'What Happens When Hollywood Meets Silicon Valley', Alibaba showcased how they utilized augmented reality to...

Latest

Facebook Acquires Vidpresso

Background: This week, Facebook announced the purchase of Vidpresso, an interactive social video tool. However, it is not buying the company itself, but the seven-person...

Amazon Merges Ad Business

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