Home Events

Events

Three Questions with Rolf Olsen at CES 2017

Data is the glue for everything from connected devices to machine learning and more. So at CES 2017, we sat down with Rolf Olsen, Chief Data Officer at Mindshare NA, to get his take on the trends and tech...

SXSWi Nightcap: Day One

As the sun sets on day one of SXSWi 2016, energy is high and the city of Austin is buzzing. As a SXSW first timer I was warned that patience is a virtue and to get ready to stand in...
video

Mindshare@SXSWi: What Was Your Favorite Session?

From drone racing to LGBT equality, IBM's Watson to Mark Cuban, our #SXSWi team shares their favorite sessions from the festival.

The State of Digital Media: Episode 5 of Beyond the Rosé

Did you miss the first few episodes of Beyond the Rosé? Catch up here: Episode #1: Why Weather is Better Than Sex, with Adam Gerhart, CEO, Mindshare U.S., and Paul Walsh, Weather & Climate Strategist, The Weather Company.  Episode #2: The 2020 Cannes...

The Guardian: Cannes Lions Day Three: Data and Diversity

Just as data was expected to be a pressing issue across the Festival of Creativity, so too was diversity. Mindshare’s panel Talent Without Prejudice opened with a performance from India’s first transgender pop group The Brooke Bond Red Label...

CES and the Shift in Consumer Expectations: An Interview with Cindy Gustafson

Gustafson at the Refinery29 Suite at CES: "It marries to the sensor commentary... the mannequin is wearing a yoga outfit that buzzes you when your pose is off!"   We sat down with Cindy Gustafson, the head of Mindshare’s Invention Studio...

The Drum: CES isn’t about the hardware anymore

For marketers who have been enamored by the annual ceremonial unveiling of the latest gadgets, you might have missed a critical trend which has crept into the halls of CES: it isn’t about the hardware anymore. Instead, it’s about the...
video

What to Expect at CES 2016

What should marketers expect from CES 2016? We talked to Mindshare's Jordan Bitterman, Jeff Malmad, and Chrissie Hanson to get their take on this year's show - from sensor technology to virtual reality and beyond. It's time for marketers...

Incrementality: The Key to Unlocking Marketing Effectiveness – Advertising Week

With consumer behavior continuing to evolve and a media landscape with high levels of fragmentation, the desire to understand effectiveness has become top priority for marketers across the industry. If I had a dollar for every time I’ve heard...

Ad Age: 5 Things We Learned About Connected Home at CES

Excerpt: Bad day? Your home is there for you Smart devices get intimate details about the products we use and our preferences. Someday, they'll likely be able to read the context behind our requests, and offer up suggestions. If you're stressed, that...

Mindshare Unplugged: Meet Patrick Lylo & TJ Kelly

Mindshare Unplugged spotlights and interview rising stars across Mindshare North America - people who exemplify our core values of Grit, Provocation, Speed, and Collaboration. In this special pre-Cannes edition, say hello to Patrick Lylo (Content Strategy, Mindshare Content+ Entertainment) and...
video

Mindshare at CES 2017: The Tech Trends We’re Following

From AI to augmented and virtual reality, we're excited about the new tech trends here at #CES2017. We're even more excited about how brands and consumers alike will adapt to these trends throughout commerce, their homes, gaming, and more....

Latest

Mindshare Unplugged: Dan Ottinger

Mindshare Unplugged spotlights and interviews #TeamMindshare’s rising talent across North America. Everything we do is about Provocation with Purpose. We’re a team that is...

Facebook Voice Assistant

CVL