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Advertising Age: WPP’s Mindshare Works on Gender Equality Brief Across 87 Offices

WPP media agency Mindshare is using its annual Mindshare Day celebration to fight for gender equality across all 87 offices on Wednesday. Every year, the shop selects an important cause to shape into a brief that staffers can work against...

Interview: Welcome to the Media Multiverse

The reach of broadcast programming is waning. Consumer attention stretches across an increasing number of devices, screens, and experiences. As more of our entertainment options become extensions, sequels, or spinoffs of existing franchises, will consumers embrace non-linear, mosaic storytelling...

GeoMarketing: Mindshare’s Charlie Legg At SxSW – How Retail Can Connect Lifestyle And Tech

Demos of AI, VR/AR for brands at SxSW Interactive saw those technologies coming into sharper focus, says Mindshare's Charlie Legg. As SxSW Interactive has wrapped up and while it’s hard to resist the jaded feeling of yet another year of...
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SXSWi Interview with Brian Wong

IoT and the future of advertising: Kiip's CEO Brian Wong explores the concept of "connected moments" across apps and connected devices. Plus, get his thoughts on the next industry that's ripe for disruption.

The New Sensorialism (yes, that’s now a word)

By, Mark Potts, Head of Insights, Mindshare North America One of the big technologies buzzing at CES is Virtual Reality, which finally feels like it’s coming of age. From the Oculus Rift Crescent Bay prototype, to Razer’s OSVR, to Google...

Who Runs the World? (Girls!): Data Snapshots from Cannes

As we get ready for our Cannes Lions seminar today with Lightwave (check it out at 4:20pm at the Inspiration Stage), you can preview a couple of stats from Cannes attendees' biometric data this week. If you're not at Cannes, be sure...

ESPN’s debut at NewFronts!

With National Anti-Bullying Day taking place tomorrow, it felt appropriate that Olympic freestyle skier Gus Kenworthy took the stage at yesterday’s ESPN NewFront event to talk about his work with the X Games on the Shred Hate campaign to...

Beet.TV: Mass Or Precision Targeted, Data Is Key

Excerpt: “Every part of advertising is about performance at the end of the day,” says Christine Peterson, Managing Partner, Digital Investment Lead, Mindshare. “It’s just what do you use as the measuring stick? In the digital sphere, we have a lot...
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Mindshare@NewFronts: Jason Smith Talks Twitter

We're coming to you from the 2017 Digital Content NewFronts, with daily videos and insights from some of the biggest events this week. At the Twitter event, Jason Smith (Managing Director, Digital Investment Lead, Chicago) shares his takeaways for...

POV: SXSW Interactive 2016

Background: Every March, thousands of people flock to Austin, Texas for SXSW Interactive—an incubator of cutting-edge technologies and digital creativity, featuring five days of compelling panels, presentations, brand activations and more. Some of this year’s key themes and takeaways for...

Mindshare@Cannes: Elisabeth Moss

Equality is one of the major themes at Cannes Lions this year with 43 percent of the jurors now female, a record for the Festival. And, many discussions on stage at the Palais and offstage at places like Girl’s...
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The Must See at CES, Part 2

CES is the world's gathering place for all who thrive on the business of consumer technologies, and Mindshare North America is on the ground in Las Vegas to see what trends will be top of mind for everyone in...

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She Runs It’s Working Mothers of the Year: Laura Powers

Congratulations to Mindshare's Laura Powers, Managing Director, Client Leadership – she’s been named one of She Runs It's Working Mothers of the Year! This...

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‘Tis the (Cuffing) Season

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