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The Future of TV – Data and Distribution

With many households shifting from traditional cable TV in favor of online streaming and connected devices, the future of TV advertising has been of increasing interest to marketers and content creators. Thus, the old question of “Is TV dead?”...

Campaign: Connected Shopping at CES

LAS VEGAS — Retail has emerged as one of the most important verticals at the Consumer Electronics Show. New devices on the show floor help consumers engage with brands and purchase. You can't even mention drones without discussing how...

Mindshare@SXSWi: Wake Up, Austin – Wednesday, March 15

We're on day six of SXSW and the Interactive space is starting to wind down, though excitement is still in the air. Sessions for today cover a variety of topics, from content and adaptive marketing to the experience economy. Here...

The Weather Company (IBM) on AI: Mindshare@Cannes

While at the Cannes Lions Festival, we took some time to sit down with a few of our partners to find out what advice they have for marketers, and what they need to adapt for in 2020. The Weather...
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The must-see from CES, part 2

CES is the world’s gathering place for all who thrive on the business of consumer technologies. Mindshare North America is on the ground in Las Vegas to see what trends will be top of mind for everyone in the...

Media Village: CES 2019 – On Incidental Loyalty and Autonomous Driving

Alexa, tell me what's next for the Consumer Electronics Show - and what's actually different for marketers from years prior. It won't surprise anyone to hear that a big point of interest at CES will be voice technology and its...

Adweek: 5 Bleeding-Edge Brands That Are Infusing Retail With Artificial Intelligence

The next time you're in a Lowe's hardware store don't be surprised if a robot zooms up to ask if anyone needs help. And when you order your morning joe, a programmed bot may be whipping up that venti skim macchiato at...

YouTube’s Brandcast: When the real NewFront celebrities are brands

While YouTube’s Brandcast featured no shortage of celebrities per usual (including Ariana Grande, Camila Cabello, Trevor Noah, and Tyler Oakley), the real heavy hitters of the night were actually the brands and agencies represented onstage. The event kicked off with...

POV: Cannes Preview, Equality

On y va sur La Croisette! That was my initial reaction when I heard I had the incredible opportunity to attend the Cannes Lions International Festival of Creativity as a Young Lions on behalf of Mindshare. As a dual-citizen...

The Changing Face of Data & Advertising (and the Shift Towards People-Based Marketing)

We live in an age of the consumers. People historically haven’t been as connected, empowered, or given as many choices as they have at their fingertips today. Connected across social platforms, absorbing content across publishers and channels, consumers are...

MediaPost: Mindshare Duo Turn Coffee Cups Into Media, Win Young Lions

Mark Longacre and Catherine Young, both senior associates at GroupM’s Mindshare New York unit, took first place in the “media” category for the 2016 U.S. Young Lions competition. Their campaign strategy turned disposable coffee cups into a powerful medium. More...

Content that mobilizes | POV: People vs. Machines

Previously in the week there was a discussion around the emotional connection VR has with users due to people being immersed in the environment. Today was the first time the discussion moved towards driving a transaction. When people were...

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Spotify Podcast Acquisitions 2019

Background: Spotify recently announced the purchase of podcast firms Anchor and Gimlet and said that it has plans to spend up to $500m further on...

Quarterly Earnings Roundup

Super Bowl LIII Wrap Up

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