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The Twitter NewFront: Live content, feminist programming, and more

This week, Mindshare is bringing you timely recaps and insights from the NewFronts, looking at the content, brand implications, and more. At last night’s event, Twitter announced a lot of new and continued video partnerships, demonstrating how instrumental premium content...

Beet.TV: Cognition Will Liberate Brand Bots, Mindshare’s Gerhart Says

By Robert Andrews CANNES — Chatbots may have been one of the big tech trends of 2016, but few advertisers have yet embraced the idea of making artificial brand personas that consumers can interact with. Mindshare is one agency that has...

Three learnings from SXSW Interactive 2019

Background: Taking place March 8-12, in a city with the unofficial motto of ‘Keep Austin Weird,’ SXSW Interactive is not a usual advertising and media event. It’s one of the few events that explores everything from government issues, social activism,...

POV: 2017 Digital Content NewFronts

NewFronts 2017 Recap by Mindshare North America on Scribd Background: The IAB’s annual Digital Content NewFronts has just wrapped up in NYC.  The event, the digital media world’s equivalent to the U.S. broadcast ‘Upfronts,’ continues to evolve each year but is...

Mindshare@SXSWi: Nightcap, Day Four

Day four with lots to explore! Rachel and Amanda here. While many panels were still in session, we decided to hit the Trade Show floor to discover what up-and-coming technologies and concepts we can bring back to our Mindshare...
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Why You May Need Dramamine at CES: Mindshare’s Culture Vulture Live

Double the Culture Vulture, double the fun: check out this week's newest tech and cultural trends in our second Culture Vulture Live video - a special edition for CES 2016. From Lego robotics to DietScensors, here's the latest from...
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Mindshare@NewFronts: Janet Levine Talks PopSugar

A push towards co-creation and adaptive content: Janet Levine (Managing Director, Invention Studio) shares her quick takeaways for brands from yesterday's PopSugar NewFronts event.  We're coming to you from the 2017 Digital Content NewFronts, with daily videos and insights...

NewFronts Debrief: Hulu

Mindshare’s Ashley Gordon, Associate Director, Digital Investment, shares her insights on yesterday's Hulu Upfront. The big talent onstage: Where do we begin?  After getting the (9AM) party started with legendary rapper/producer RZA (who’s producing a new Hulu series) on the...

5 Ways Marketers Are Already Putting Sensors to Work

Next-gen ideas are sure to be the talk of CES For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them. According to branding and marketing experts, we're still in the...

The 2020 Cannes Grand Prix Winner: Episode 2 of Beyond the Rosé

Did you miss episode one of Beyond the Rosé? Check it out here: Why Weather is Better Than Sex, featuring guests Adam Gerhart, CEO of Mindshare U.S., and Paul Walsh, Weather & Climate Strategist of The Weather Company.  Why would agencies need...

A Game Plan for Sports and Social, Featuring Brett Favre: Episode 3 of Beyond...

Did you miss the first two episodes of Beyond the Rosé? Check out episode one here: Why Weather is Better Than Sex, featuring guests Adam Gerhart, CEO of Mindshare U.S., and Paul Walsh, Weather & Climate Strategist of The Weather Company. And...
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Mindshare@SXSWi: Interview with The New York Times’ Marc Lavallee

Where is mobile messaging and AI going next? And what should brands take away from the heavy focus on politics and tech for social good at SXSWi? Mindshare NA's Rachel Lowenstein, Manager, Strategic Innovation, Life+, interviewed The New York...

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Mindshare U.S. Launches NeuroLab To Bust Media And Marketing Myths

Initial Neuro Research Examines Where Audio Trumps Visual—And the Implications for Brands There are numerous steadfast rules for media and marketing, long held by the...

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