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Mobile Marketer: Adaptive Mobility at CES

LAS VEGAS, NV – We live in an uber-connected world and, as marketers, we have entered the third wave of digital advertising. The first wave was the desktop Internet. The second wave was mobile, with applications and the mobile...

SXSWi: Wake Up Austin – Monday, March 14

Usually waking up to Bob Geldof’s I Don’t Like Mondays is a fitting start to most weeks – but not today at SXSW! High energy is still in the air as we enter day four of SXSW Interactive. If you feel like...

Who Runs the World? (Girls!): Data Snapshots from Cannes

As we get ready for our Cannes Lions seminar today with Lightwave (check it out at 4:20pm at the Inspiration Stage), you can preview a couple of stats from Cannes attendees' biometric data this week. If you're not at Cannes, be sure...

Unlocking the Potential of Messaging as a Marketing Channel: Advertising Week

From texting, video chatting, and phone calls to DMing and Snapchatting, today people constantly message with each other one way or another. The question for marketers becomes: how do brands communicate with people in the conversational format that they’re...

Power of Audio Summit: Advertising Week

Audio has become one of the fastest growing media channels and is showing incredible value to brands and advertisers that take advantage of it. In this six-part session at Advertising Week, various players in the field discussed the state...

Media in Canada: CES 2019 Perspectives – Mindshare

Excerpt: "With products and pipedreams being showcased to over 180,000 attendees here are some major themes from the floor that stood out to me. Talk to Me. Voice based assistants exploded onto the market last year. This year and for...

Cannes was a hot one, but innovation in entertainment proved to be even hotter!...

At about 90 degrees, Thursday’s weather in Cannes was a hot one, but innovation in entertainment proved to be even ‘hotter’! In one panel titled 'What Happens When Hollywood Meets Silicon Valley', Alibaba showcased how they utilized augmented reality to...

Hulu NewFront: Scale, new measurement solutions, and more

Six billion hours watched in 2017. Time spent increased by 60%. And over 20 million subscribers. Growth and scale was a big focus at this year's Hulu NewFront event, and they delivered. Per usual, Hulu's Newfront was not short on...

MINDSHARE@SXSWI: WAKE UP, AUSTIN – MONDAY, MARCH 13

Good morning from the bat city! After freezing yesterday (I'm from Los Angeles!), the temperature is expected to rise a bit today. As more film and music folks roll into town for their respective festivals, there are still plenty...

Mindshare@SXSWi: Wake Up, Austin – Tuesday, March 14

The sun is shining, the birds are singing, and we’re ready to take on day five of SXSWi! Here’s what we’ve got on tap for today: Redefining Ad Tech in a Distributed World 9:30am-10:30am, Hyatt Regency Austin, Zilker Ballroom 3-4 This session...

Campaign: CES was all about autonomy – except when it came to women

Now that we’re home, recovered from Vegas and discussing the ramifications of autonomous everything, Mindshare's Rachel Lowenstein, Associate Director, Strategic Innovation, Invention+, took a look at whether the CTA lived up to the promise for CES to be a...

Enactus at Mindshare Day

On November 1, we’re celebrating our 20th birthday with a special edition of Mindshare Day – our annual celebration where Mindshare offices worldwide come together to help a good cause. For this event, we’re partnering with global nonprofit Enactus,...

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Firework

Background: The Wall Street Journal has reported that Google is interested in buying the social media app Firework, viewed by many as a competitor to...

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