Home Events

Events

Measuring Emotions – Enhancing User Experience & Ad Effectiveness

By: Fabio Giraldo, Associate Director, Advanced Analytics, Mindshare North America Brands are always looking for ways to influence people’s behavior to get them to try a product or service. But that’s not as simple as designing  creative and throwing it...

Interview: Can You Hear Me Now?

Dan Richardson (Director, Invention Studio, Mindshare North America) discusses voice commerce and AI in the below transcript. In this series, you don’t use the phrase “AI.” Can you explain why? I think that AI is a part of all the things...

How close are we to reaching Westworld?

Truthfully, while at SXSW, I was expecting to hear about advances in robots and artificial intelligence that could drive our world much closer to the tech of the HBO show in a few years. But the reality was actually...

Mindshare Young Lions 2018: Paul Linley

I have the unbelievable privilege of attending the Cannes Lions International Festival of Creativity as a Young Lions delegate for the third consecutive year. This marks my last eligible year as a “Young” Lion and it is an amazing...

Is Privacy Dead?

“Privacy is dead.” – One of the first things I heard walking into day two of the SXSW Interactive sessions. There are various programming trends at this year’s convention – automation is a big one. Everything from transportation and...

The State of Digital Media: Episode 5 of Beyond the Rosé

Did you miss the first few episodes of Beyond the Rosé? Catch up here: Episode #1: Why Weather is Better Than Sex, with Adam Gerhart, CEO, Mindshare U.S., and Paul Walsh, Weather & Climate Strategist, The Weather Company.  Episode #2: The 2020 Cannes...

Will we still have jobs? | POV: People vs. Machines

The majority of discussions and insight coming out of today was around how humans will work with Artificial Intelligence and machine learning. What does the future look like for agencies and the big concern for many, will we still...

One Saturday in Portland to Dream Fearlessly

On Veteran's Day, American Family Insurance, Mindshare and Amazon partnered together with ChickTech, a nonprofit dedicated to retaining women in the technology workforce and increasing the number of women and girls pursuing technology-based careers. Brand Ambassador Kathy Ireland, who rose...

Digiday: Google is using CES to catch up to Amazon in battle of voice...

Excerpt: With marketers, the interest is high as clients ask for more information on how to approach Amazon’s Alexa and Google Assistant. For Mindshare North America, its conversations with both companies focused on case studies and best practices for voice...
video

CES Tour by Mindshare North America’s Life+

Rachel Lowenstein, Manager of Strategic Innovation, Life+, gives us a tour of the CES 2018 show floor!

Campaign: A call to action around gender equality at CES

Excerpt: The biggest trend for marketers at CES this year isn’t around a new device, or how technology is impacting our day-to-day lives. Instead, it’s actually a call to action—an opportunity for the advertising industry to push for greater...

Thomas Fenelon on Cannes Lions

As a first time “Cannes-er” I can tell you that I am very eager to hit the ground running next week! The more I read up on the Cannes Lions Festival and discuss it with colleagues, the more excited...

Latest

Firework

Background: The Wall Street Journal has reported that Google is interested in buying the social media app Firework, viewed by many as a competitor to...

CVL