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Hold My Cape: Mindshare at Comic-Con

The crowds at San Diego Comic-Con are claustrophobic, sweaty, and contagiously happy.  This year’s convention was no exception. The throngs of caped fans and sword girded cosplayers swarmed the humid convention center and Gaslamp district. Although the high humidity...

The Huddle at Mindshare Chicago: Back to the Future

Mindshare teams spent the Chicago office’s fourth annual Huddle immersed in inspiring sessions to promote fresh thinking, all while surrounded by old friends and new faces. The day focused on the transformative abilities of technology in a changing media...

Revolutionizing the Retail Experience: Mindshare Young Lions

When you consider major brands that have top level brand experiences, Apple is one that often comes to mind. Outside of their increasing innovation suite of products that has kept them at the forefront of tech for decades, they...

2020: The Era of AI – Mindshare Young Lions

It's clear that everyone is looking towards 2020. Why? Analysts believe we are at a tipping point in which emerging technologies will reach a point of significant impact on the workplace. One speaker referred to 2020 as the beginning...

Mindshare Young Lions 2018: Paul Linley

I have the unbelievable privilege of attending the Cannes Lions International Festival of Creativity as a Young Lions delegate for the third consecutive year. This marks my last eligible year as a “Young” Lion and it is an amazing...

Mindshare Young Lions 2018: Patrick Lylo

Every year, Mindshare sends a selection of our best and brightest across the global as Young Lions delegates to Cannes. See why Patrick is focused on social good for brands at this year's festival. This year, I’m expecting a Cannes...

Mindshare Young Lions 2018: Ken Mak

Every year, Mindshare sends a selection of our best and brightest across the global as Young Lions delegates to Cannes. See why Ken is focused on emerging technologies at this year’s festival. I’m incredibly excited to be a part of...

Migration, Subconscious Bias, and Yurts: The Experience of C2

Imagine being whisked into the first of three humid yurts and told that during your Reverie Lab that you will be taught to communicate with your own subconscious. Next, you’re given a health warning and an invitation to wave...

Branding With a Purpose: Variety’s Entertainment and Technology Summit

Today’s audiences and consumers are passionate about advocating for different social causes – and they hope the brands they consume are too. Our Chief Content Officer David Lang, joined moderator Elizabeth Wagmeister from Variety and Erin Condon, VP Front...

The 2018 Mindshare Canada Cannes Young Lions Winners

Big congratulations are in order to Kenon Mak and Paul Linley – winners of the 2018 Mindshare Canada Young Lions competition and second place in the Canada-wide competition! In March, teams of two were challenged with answering a brief from...

YouTube’s Brandcast: When the real NewFront celebrities are brands

While YouTube’s Brandcast featured no shortage of celebrities per usual (including Ariana Grande, Camila Cabello, Trevor Noah, and Tyler Oakley), the real heavy hitters of the night were actually the brands and agencies represented onstage. The event kicked off with...

Condé Nast NewFront: Please Don’t Say “Bae”

For NewFronts week, content that appeals to millennial and Gen Z viewers has been the name of the game. Thus, the majority of Condé Nast's one-hour NewFront presentation featured a panel discussion with actress and Lenny Letter creator Lena...

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Facebook Acquires Vidpresso

Background: This week, Facebook announced the purchase of Vidpresso, an interactive social video tool. However, it is not buying the company itself, but the seven-person...

Amazon Merges Ad Business

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