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Campaign: Adland insiders on Advertising Week’s Pitbull controversy

Excerpt: The context is important here. I wish the industry would be less offended at the suggestion of women dancing provocatively, and direct their anger towards men exploiting it. Pitbull’s music has always been problematic towards women because of the...

The Future of Retail: Advertising Week

The ever-evolving retail industry is keeping advertisers on their toes. As the relationship between brands and consumers change, retail brands are looking for more innovative ways to reach consumers in their everyday lives. During “The Future of Retail,” Bonin...

The Future of Content Marketing: Advertising Week

Content marketing has become one of the fastest growing media tactics used by brands today. In fact, it has been particularly huge across industries such as healthcare, education, and cause marketing, where tactics like display or a TV spot...

Beyond $1 Billion – What’s next for the Podcast Industry: Advertising Week

The podcast industry has grown immensely in the past year, with over 700,000 active podcasts covering various verticals and topics. As the industry nears the billion-dollar revenue mark, what challenges and opportunities face this evolving industry and how can...

Feel the Story: Emotionally Immersive Storytelling – Advertising Week

I went to this seminar from Wondery because audio is having a resurgence: smart speakers and podcasts are two of the fastest growing channels for brands to enter. And yes, I also went to this session because they worked...

Power of Audio Summit: Advertising Week

Audio has become one of the fastest growing media channels and is showing incredible value to brands and advertisers that take advantage of it. In this six-part session at Advertising Week, various players in the field discussed the state...

Engaging The Elusive Luxury Consumer In a Digital World: Advertising Week

Not only has the media landscape become increasingly fragmented, but the meaning of “luxury” and its consumers have also evolved. With that, MIQ hosted an event, moderated by The Wall Street Journal’s Sahil Patel wherein he and a panel...

Omni Customer is the New Omni Channel: Advertising Week

In a world where ecommerce is growing at the speed of rapid fire and traditional brick-and-mortar stores struggle to drive the traffic they once used to, brands are under pressure to create an omni-channel experiences to capture consumers whenever...

The Future of Influencers: Advertising Week

As social media continues to grow and dominate our free time, more of our eyes and clicks are being diverted to these platforms. Certain users and members gain popularity based on what they post, and eventually brands and companies...

Win Big with Launches: Advertising Week

On average, there are 15,000 new campaign launches every year (source: Twitter). With a number that high, it’s imperative for brands to find a way to distinguish themselves from their competitors. While all launches aren’t within the same category,...

Comic-Con 2019: Stories of Scale

The annual cultural phenomenon that is San Diego Comic-Con International celebrated its 50th anniversary last weekend (July 18-21). Over 130,000 self-proclaimed geeks, nerds, and super-fans attended the convention throughout the four-day period, and hundreds of thousands of comic and...

MediaPost: WPP’s Mindshare Takes Media Network Of The Year Honors At Cannes

Excerpt: WPP’s Mindshare has been named Media Network of the Year 2019 at the Cannes Lions Festival of Creativity. The award is given to the best performing media agency network in the Media Lions category. The agency won gold its work...

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Mindshare claims two wins at the 2019 Festival of Media Awards

The #TeamMindshare winning streak continues! Last night, Mindshare won two awards at the Festival of Media North America Awards, which honors the best in...

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