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Campaign: Adland insiders on Advertising Week’s Pitbull controversy

Excerpt: The context is important here. I wish the industry would be less offended at the suggestion of women dancing provocatively, and direct their anger towards men exploiting it. Pitbull’s music has always been problematic towards women because of the...

The Future of Retail: Advertising Week

The ever-evolving retail industry is keeping advertisers on their toes. As the relationship between brands and consumers change, retail brands are looking for more innovative ways to reach consumers in their everyday lives. During “The Future of Retail,” Bonin...

The Future of Content Marketing: Advertising Week

Content marketing has become one of the fastest growing media tactics used by brands today. In fact, it has been particularly huge across industries such as healthcare, education, and cause marketing, where tactics like display or a TV spot...

Feel the Story: Emotionally Immersive Storytelling – Advertising Week

I went to this seminar from Wondery because audio is having a resurgence: smart speakers and podcasts are two of the fastest growing channels for brands to enter. And yes, I also went to this session because they worked...

Power of Audio Summit: Advertising Week

Audio has become one of the fastest growing media channels and is showing incredible value to brands and advertisers that take advantage of it. In this six-part session at Advertising Week, various players in the field discussed the state...

Omni Customer is the New Omni Channel: Advertising Week

In a world where ecommerce is growing at the speed of rapid fire and traditional brick-and-mortar stores struggle to drive the traffic they once used to, brands are under pressure to create an omni-channel experiences to capture consumers whenever...

The Future of Influencers: Advertising Week

As social media continues to grow and dominate our free time, more of our eyes and clicks are being diverted to these platforms. Certain users and members gain popularity based on what they post, and eventually brands and companies...

Win Big with Launches: Advertising Week

On average, there are 15,000 new campaign launches every year (source: Twitter). With a number that high, it’s imperative for brands to find a way to distinguish themselves from their competitors. While all launches aren’t within the same category,...

Comic-Con 2019: Stories of Scale

The annual cultural phenomenon that is San Diego Comic-Con International celebrated its 50th anniversary last weekend (July 18-21). Over 130,000 self-proclaimed geeks, nerds, and super-fans attended the convention throughout the four-day period, and hundreds of thousands of comic and...

MediaPost: WPP’s Mindshare Takes Media Network Of The Year Honors At Cannes

Excerpt: WPP’s Mindshare has been named Media Network of the Year 2019 at the Cannes Lions Festival of Creativity. The award is given to the best performing media agency network in the Media Lions category. The agency won gold its work...

Ad Age: Cannes I have your attention?

Excerpt: Mindshare is Cannes Lions Media Network of the Year WPP’s Mindshare was named the 2019 Media Network of the Year at Cannes. The network took home the Gold Lion for “Hacking Prime Day” for General Mills brand Cheerios; a silver Lion for “Monty’s...

Campaign: Mindshare named Cannes Lions Media Network of the Year

Excerpt: Mindshare has been awarded Media Network of the Year at the 2019 Cannes Lions International Festival of Creativity. The GroupM network succeeds sister shop MediaCom, which won the accolade last year but slipped to third place in 2019. For more...

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POV: Snapchat ‘Cameo’ Puts Your Face into GIFs

By Krishan Majithia, Account Director, FAST, Paid Social Background: Snap has announced the launch of ‘Cameos’ - a new feature allowing users to insert their face...

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