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Media Post: Mindshare Examines The Media Multiverse

Excerpt: "If done the right way, advertiser-created experiences in the multiverse can build a remarkable amount of brand love—more so than what a brand could do on its own," says Joe Maceda, managing director, Invention Studio lead, Mindshare NA. “We’ve entered...

Welcome to the Media Multiverse: Mindshare North America Releases New Insights on the Future...

Welcome to the media multiverse: an industry shift towards franchises that live across a mosaic of platforms, and away from linear storytelling on one channel. Mindshare North America, the global media agency that is part of WPP, has released...

One Saturday in Portland to Dream Fearlessly

On Veteran's Day, American Family Insurance, Mindshare and Amazon partnered together with ChickTech, a nonprofit dedicated to retaining women in the technology workforce and increasing the number of women and girls pursuing technology-based careers. Brand Ambassador Kathy Ireland, who rose...

Data Accuracy and the DMP at Programmatic I/O

At AdExchanger’s recent Programmatic I/O conference, our Chief Data Officer Rolf Olsen spoke on a panel called “Data Accuracy and the DMP,” along with Jonny Silberman of Anheuser-Busch InBev, Oleg Korenfeld of Sparks Foundry, and Evan Adlman of Condé...

MediaVillage: Happy Birthday, Mindshare! Inside the Agency’s 20th Anniversary Event

Yesterday, Mindshare celebrated its 20th anniversary worldwide.  As part of that, we held a special edition of Mindshare Day, our annual event when all of the offices around the world hit pause on our day-to-day to celebrate our heritage...

Enactus at Mindshare Day

On November 1, we’re celebrating our 20th birthday with a special edition of Mindshare Day – our annual celebration where Mindshare offices worldwide come together to help a good cause. For this event, we’re partnering with global nonprofit Enactus,...

Ad Age: Hey, Alexa: What’s the Best Voice Strategy for Brands?

Excerpt: Alexa and Google Home didn't even exist three years ago. Yet VoiceLabs, a firm that helps companies be successful with voice applications, predicts 33 million voice-first devices will be in circulation by the end of 2017. Gartner has predicted 30 percent...

Mindshare’s FUTURE33 in Atlanta

Stemming from the success of FUTURE33 (first deployed in our LA office), the Mindshare Atlanta office hosted their first annual FUTURE33 last week. The half-day summit was an opportunity for our teams to update top partners on Mindshare’s core...

What Can Marketers Learn From Fearless Girl?

By Raffi Mark, Associate Director, Live Marketer, FAST, Mindshare North America This past March, in honor of International Women’s Day, a statue appeared near Wall Street in New York. This statue depicted a young women standing defiantly and bravely facing...

Town Hall: Snap’s Imran Khan with HBO’s Richard Plepler in conversation

By Erica Atkins: Partner, Associate Director Digital Investment, Mindshare North America The way we communicate with each other has changed drastically as technology has advanced - from actual face-to-face conversations, to text messaging, and now increasingly via visual messaging. Imran...

Measuring Emotions – Enhancing User Experience & Ad Effectiveness

By: Fabio Giraldo, Associate Director, Advanced Analytics, Mindshare North America Brands are always looking for ways to influence people’s behavior to get them to try a product or service. But that’s not as simple as designing  creative and throwing it...

Measuring Success as a Data Scientist

By: Fabio Giraldo, Associate Director, Advanced Analytics, Mindshare North America In our industry, data scientists use data to build predictive models to not only understand how media impacts user behavior, but to use these models to optimize media and marketing activity...

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Media Post: Mindshare Examines The Media Multiverse

Excerpt: "If done the right way, advertiser-created experiences in the multiverse can build a remarkable amount of brand love—more so than what a brand could...

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