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Mindshare Young Lions 2018: Patrick Lylo

Every year, Mindshare sends a selection of our best and brightest across the global as Young Lions delegates to Cannes. See why Patrick is focused on social good for brands at this year's festival. This year, I’m expecting a Cannes...

Mindshare Young Lions 2018: Ken Mak

Every year, Mindshare sends a selection of our best and brightest across the global as Young Lions delegates to Cannes. See why Ken is focused on emerging technologies at this year’s festival. I’m incredibly excited to be a part of...

Migration, Subconscious Bias, and Yurts: The Experience of C2

Imagine being whisked into the first of three humid yurts and told that during your Reverie Lab that you will be taught to communicate with your own subconscious. Next, you’re given a health warning and an invitation to wave...

Branding With a Purpose: Variety’s Entertainment and Technology Summit

Today’s audiences and consumers are passionate about advocating for different social causes – and they hope the brands they consume are too. Our Chief Content Officer David Lang, joined moderator Elizabeth Wagmeister from Variety and Erin Condon, VP Front...

The 2018 Mindshare Canada Cannes Young Lions Winners

Big congratulations are in order to Kenon Mak and Paul Linley – winners of the 2018 Mindshare Canada Young Lions competition and second place in the Canada-wide competition! In March, teams of two were challenged with answering a brief from...

YouTube’s Brandcast: When the real NewFront celebrities are brands

While YouTube’s Brandcast featured no shortage of celebrities per usual (including Ariana Grande, Camila Cabello, Trevor Noah, and Tyler Oakley), the real heavy hitters of the night were actually the brands and agencies represented onstage. The event kicked off with...

Condé Nast NewFront: Please Don’t Say “Bae”

For NewFronts week, content that appeals to millennial and Gen Z viewers has been the name of the game. Thus, the majority of Condé Nast's one-hour NewFront presentation featured a panel discussion with actress and Lenny Letter creator Lena...

Mindshare at I-COM Global Summit

What happens when you throw together a bunch of data science nerds, make them compete for an international airline account, all in a beautiful coastal town in Spain? The 9th edition of the I-COM Global Summit! Taking place in...

ESPN’s debut at NewFronts!

With National Anti-Bullying Day taking place tomorrow, it felt appropriate that Olympic freestyle skier Gus Kenworthy took the stage at yesterday’s ESPN NewFront event to talk about his work with the X Games on the Shred Hate campaign to...

Hulu NewFront: Scale, new measurement solutions, and more

Six billion hours watched in 2017. Time spent increased by 60%. And over 20 million subscribers. Growth and scale was a big focus at this year's Hulu NewFront event, and they delivered. Per usual, Hulu's Newfront was not short on...

OATH NewFront – Brands Matter. Trust Matters.

Brands Matter. Trust Matters. That was the theme of last night’s inaugural Oath NewFront, where actor Jamie Foxx emceed the event at Pier 26. In the era of fake news and alternative facts, Oath was keen to reinforce their legacy...

The Twitter NewFront: Live content, feminist programming, and more

This week, Mindshare is bringing you timely recaps and insights from the NewFronts, looking at the content, brand implications, and more. At last night’s event, Twitter announced a lot of new and continued video partnerships, demonstrating how instrumental premium content...

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Adweek: Mindshare North America Appoints a Chief Client Officer and Chief...

Excerpt: "Mindshare North America, the WPP-owned global media agency network under GroupM, today announced the creation of two new C-suite positions: the revived chief...

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