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A Tribute To The “Overflow Theatre” – Advertising Week

In a week full of grand stages, engaging sessions, and opportunities to see and hear top industry leaders with your very own eyes and ears… the “overflow theatre” was where most hoped to avoid. This was the place to...

Incrementality: The Key to Unlocking Marketing Effectiveness – Advertising Week

With consumer behavior continuing to evolve and a media landscape with high levels of fragmentation, the desire to understand effectiveness has become top priority for marketers across the industry. If I had a dollar for every time I’ve heard...

The Changing Face of Data & Advertising (and the Shift Towards People-Based Marketing)

We live in an age of the consumers. People historically haven’t been as connected, empowered, or given as many choices as they have at their fingertips today. Connected across social platforms, absorbing content across publishers and channels, consumers are...

The Crowd Sings Back: The Best Ideas Shaping Culture Are Shaped By Culture: Advertising...

What makes the best ideas? In a sentence, this session was about how the best ideas that are now shaping culture are themselves being shaped by culture. …as said in meme culture: And yeah, it sounds pretty meta. But the constructs...

Unlocking the Potential of Messaging as a Marketing Channel: Advertising Week

From texting, video chatting, and phone calls to DMing and Snapchatting, today people constantly message with each other one way or another. The question for marketers becomes: how do brands communicate with people in the conversational format that they’re...

Born on Mobile: Storytelling in the Age of the Connected Consumer – Advertising Week

Let me begin with a brief prelude. Advertising Week (like all industry conferences), in some respects could be a metaphor for the media and mobile landscape: it’s crowded, it’s cluttered, it’s noisy, and it’s competitive (in this sense, stiff competition...

How Media & Brands Are Using Voice AI and Smart Speakers to Connect with...

Voice Assistants are becoming more and more a part of the consumer’s everyday life. They can be found in the home, in the car, in appliances, on your mobile device, at retail stores—and this is only the beginning. In...

Unstereotype Alliance: The Problem Is Not Seeing The Problem – Advertising Week

Mindshare North America is on the ground with a team of rising stars at Advertising Week! Follow our session recaps here for insights across a wide range of topics and speakers. Unconscious bias is pervasive. And this morning, a panel...

Hold My Cape: Mindshare at Comic-Con

The crowds at San Diego Comic-Con are claustrophobic, sweaty, and contagiously happy.  This year’s convention was no exception. The throngs of caped fans and sword girded cosplayers swarmed the humid convention center and Gaslamp district. Although the high humidity...

The Huddle at Mindshare Chicago: Back to the Future

Mindshare teams spent the Chicago office’s fourth annual Huddle immersed in inspiring sessions to promote fresh thinking, all while surrounded by old friends and new faces. The day focused on the transformative abilities of technology in a changing media...

Revolutionizing the Retail Experience: Mindshare Young Lions

When you consider major brands that have top level brand experiences, Apple is one that often comes to mind. Outside of their increasing innovation suite of products that has kept them at the forefront of tech for decades, they...

2020: The Era of AI – Mindshare Young Lions

It's clear that everyone is looking towards 2020. Why? Analysts believe we are at a tipping point in which emerging technologies will reach a point of significant impact on the workplace. One speaker referred to 2020 as the beginning...

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She Runs It’s Working Mothers of the Year: Laura Powers

Congratulations to Mindshare's Laura Powers, Managing Director, Client Leadership – she’s been named one of She Runs It's Working Mothers of the Year! This...

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