Congratulations to Mindshare’s Unilever team for winning Best Digital Trading Team at The Drum’s Digital Trading Awards!
Now in its fourth year, these annual awards honor the very best in programmatic performance and adtech across the U.S.
Our ULTRA Programmatic team drives programmatic excellence with Unilever’s portfolio of leading CPG brands including Axe, Dove, and Hellman’s. The proven approach of leveraging programmatic experts, technology, and data application combined with flawless execution is a winning path forward to drive stellar business outcomes across the Unilever brand portfolio. Together, we’ll to continue challenging and improving the industry.
Within GroupM, m/Six also won, taking home the Most Effective Agency award.
This is the third consecutive year that Mindshare has won Best Trading team in The Drum’s U.S. Digital Trading Awards. In 2018, we won for our work with Tyson, and in 2017 for Kimberly Clark.
This win comes on the heels of a large sweep at the MMA’s SMARTIES X and SMARTIES North America Awards. The U.S. team specifically won a bronze and silver SMARTIES X and a silver SMARTIES North America award. Both silver awards were for Mindshare USA’s work on the Cheerios “Hacking Prime Day” campaign.
To learn more about The Drum’s Digital Trading Awards, and to see the full list of winners, check it out here.