Last night the SMARTIES X and SMARTIES North America Awards were announced in Los Angeles. Congrats to Mindshare for winning Global Mobile Agency of the Year by the Mobile Marketing Association (MMA) for the third year in a row!
In SMARTIES X, the MMA’s Global Awards, Mindshare won 8 Gold, 9 Silver and 2 Bronze. SMARTIES X is the highest achievement across the globe honoring and awarding outstanding innovation resulting in significant business impact for brands, agencies, media companies and technology providers.
Specifically in the U.S., Mindshare USA was highlighted in the following categories for SMARTIES X:
• Popsicle, #BringBackTheDouble campaign (Bronze), Mobile Social Category
• Cheerios, “Hacking Prime Day” campaign (Silver), Voice Category
For SMARTIES North America, Mindshare USA also won Silver for the Cheerios “Hacking Prime Day” campaign in the Voice Category.
The wins follow Mindshare’s success in the MediaPost’s Digital Out of Home Awards, for a collaborative recruiting campaign, “Elevate Your Career,” from both Mindshare and GroupM teams. Mindshare also celebrated 5 wins at Adweek’s Media Plan of the Year Awards where the Cheerios “Hacking Prime Day” campaign was awarded for the categories Best Use of Voice and Best Use of Alternative Media.
Mindshare has been highlighted by the MMA for other accolades such as being ranked #1 global agency network and #1 in the MMA Smarties Business Impact Index both in 2018.