Excerpt: Ritu Trivedi, global client lead at Mindshare USA, said these recent deals are being driven “by an understanding that bricks and clicks do need to coexist in order to provide a holistic solution for the consumer.”
“In the past, the retailers that were big in the traditional sense wanted to build their own e-commerce capabilities and most of them failed miserably,” Trivedi told WWD. “Similarly, the new generation of DTC brands that have been built via clicks are beginning to realize that they need to have retail outlets because the consumer still wants to ‘experience’ shopping.”
But there are hard lessons to learn. Trivedi said retailers and brands in the past that have failed, “or are taking a page from someone else’s book are realizing that they can’t always build out from scratch the e-commerce or traditional retail business.”
For more insights from Ritu, read the full piece in Women’s Wear Daily.