eMarketer: Biometric Marketing 2019

Excerpt: “Big tech companies, for better or for worse, will democratize biometrics for consumers and make it easier for them to access,” said Rachel Lowenstein, partner and associate director of Invention+ at global media agency Mindshare. “Apple started using fingerprints to unlock, now they have the iPhone 10 with facial recognition. It’s become just a normalized experience for somebody using their smartphone, which they use more than 150 times a day.”

For more insights from Lowenstein, along with insights from our NeuroLab Co-Lead, Arafel Buzan, check out the full report in eMarketer.