The Wall Street Journal: Digital Publishers Team Up to Compete for More Video Ad Dollars

Excerpt: Some advertisers also said the publishers will need to offer something beyond mass reach and brand-safe environments. “There has to be something more proprietary of them coming together—what else are they offering that’s unique?” said Christine Peterson, managing director and digital investment lead at Mindshare USA, part of WPP PLC.

The brand safety pitch is compelling, but there are caveats there, too. “There are trusted news sources some brands don’t want to be aligned with because of politics,” Ms. Peterson said.

Read the full piece in The Wall Street Journal. And, one of Christine’s quotes was also picked up in AdExchanger.