Adweek: Seventh Generation Donates Ad Space on The Today Show to Inspire Action Against Climate Change

Excerpt: The ad is slated to air in the 10 a.m. hour on Monday; the 9 a.m. hour on Tuesday, and between the 7 a.m. and 9 a.m. blocks on Wednesday, Thursday and Friday.

Seventh Generation is also asking other businesses to donate time and ad space to the strike. The company won’t be promoting its products on social media that week, and it’ll close its Burlington, VT offices in order to make it easier for employees to participate in the strike.

Bill Bayer, managing partner at Mindshare, which is Seventh Generation’s media agency, said in an email that it “is very rare for a brand to donate airtime, at their expense, to a cause.”

Read the full piece in Adweek.