Digiday: Twitch’s cuts of payments to esports teams is benefiting YouTube

Excerpt: In addition to providing incremental viewers, YouTube offers more in-depth analytics than Twitch, which does not provide basic analytics like demographic breakdowns of viewers, said Timchak. “Brands need the analysis and the data in order to justify their investment,” said Mason Bates, account director of content and sponsorship at Mindshare.

Even though Twitch does not offer detailed analytics, the insights it does provide can help to make sure the highlight clips showcase the best sections of a stream. Twitch allows creators and teams to see how viewership and comments trended over the course of a stream, and insights into viewership and engagement peaks can inform which clips are pulled for the highlight clips, said Bates.

Read the full piece in Digiday here.