Digiday: With rise of Amazon, shopper marketing is booming

Excerpt: Jeff Malmad, executive director and head of Mindshare’s Shop+, said that consumer behavior has changed, leading to retailers themselves becoming more than simple purveyors of goods.

“They’re more capable of providing a more frictionless shopping experience, so you see a more diligent operation of how we reach consumers, with the brands they need at the top of mind,” he said.

For more insights from Jeff and more, see the full piece in Digiday.