Excerpt: “As food trends have evolved, we realized Fiber One needed a little tweak to stay modern,” said Mindy Murray, senior marketing communications manager for Fiber One. “We’re proud of the work Fiber One had done so teaming up with these confident ladies – who proudly flaunt the work they’ve had done – was the perfect way to reintroduce the brand to our fans, and to hopefully gain some new ones.”
The women are also setting the record straight on the work they’ve had done: “If you know me, you know I’m always proud of the ‘work I got done’ – I mean, why should I hide it?” said Morgan. “From brows to fillers, I think men and women should feel good about doing as much – or as little – to feel their best.”
For more details on this campaign, which Mindshare partnered with JOAN and Ketchum for, check out the press release here.