Business Insider: ‘It’s become table stakes’: Some media buyers say Snapchat is becoming a mainstay for clients, with some increasing ad spending as much as 40%

This piece looks at the latest in Snap for media buyers, featuring insights from Mindshare’s Jessica Dooley, U.S. Social Practice Lead.

Excerpt: “Those that have been activating or testing-and-learning over the past couple of years continue to do so, but today, Snap has become more of a staple in the consideration set for brands versus last year,” said Dooley. “It’s become table stakes.”

Read the full article in BI Prime.