Adweek: OTT Players and Social Platforms Are Cashing In on Live Sports Streaming

Excerpt: Now YouTube is the latest to chip away at traditional TV’s hold on live sports rights as the streaming platforms eye the biggest upcoming prize: broadcast rights to the NFL’s Sunday football packages will be up for grabs in 2022. The value proposition is simple: Live sports deliver big audiences and can attract big advertising checks. The exact approach, though, depends on who you talk to.

“If you’re a sporting league, it’s in your best interest to give your consumers the opportunity to watch your game in a variety of ways,” said Frank Puma, the investment business lead at media agency Mindshare U.S.

Read the full article in Adweek