Mindshare’s Project YouDoYou Teams Up with the Julie Foudy & espnW Sports Leadership Academy

Excerpt: The Julie Foudy & espnW Sports Leadership Academy, taking place July 7-11 at The Peddie School in Highstown, N.J., will benefit from the collaboration of Project YouDoYou, a media and advertising industry initiative focusing on GenZ young women, created by Mindshare’s Chief Content Officer, David Lang. PYDY’s goal is to lift GenZ girls up through inspirational content and experiences – enabling them to take meaningful action and make the world a better place as future leaders of society.

Project YouDoYou’s name signifies individuality, but its tag line – “Behind Every Powerful Girl is another Powerful Girl” – leans into the power of the collective. The principles of individuality and following your dreams, while supporting and elevating your peers, will be woven throughout the curriculum of the Academy in topics like leadership mentorship, redefining stereotypes and health & wellness – bringing to life PYDY’s belief that “behind every powerful girl, is another powerful girl.” The Julie Foudy & espnW Sports Leadership Academy boasts participants from 13 different countries, and various experiences throughout the Academy will focus on their similarities being much greater than their differences.

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