Excerpt: For Dan Richardson, director, Invention+, Mindshare, before the acquisition, Mic was seen as a publication that had a reputation for “taking on tough-to-talk-about subjects in the news,” like policing, racial issues and politics. Mic also had a unique captured audience for advertisers, Richardson said.
“So the question remains for Mic: How are you going to create differentiated content, that consumers want to see, and that advertisers feel comfortable sponsoring?” Richardson said.
Read the full story in Adweek here.
