Media in Canada: Dove integrates custom print cover

Excerpt: Through a partnership with Rogers Media, this month’s issue of Chatelaine, which hit shelves last week, features a collection of customized, unretouched covers.

And, rather than stick to one featured cover girl, Dove created five unique covers featuring different models including plus-size women, women of colour (including one in a modern swimsuit designed for modesty), women with tattoos, women with visible cellulite and more. Inside the magazine is also a full-page ad calling on agencies and advertisers to up their representation.

Read more about Dove’s #ShowUs campaign in Media in Canada.