Digiday: Grocery media – Agencies are spending more CPG ad dollars on online grocers

In this piece, Mindshare’s Diana Gordon, Managing Director, Shop+, weighs in the growth of online grocery platforms and the first time a customer builds a basket is so important, especially since they can be automatically reloaded afterwards.

Excerpt: “This is a pivotal moment when a consumer is changing their behavior, and here is an opportunity to win or lose the consumer,” said Diana Gordon, managing director of Mindshare’s commerce practice Shop+. “In essence, from a brand perspective, it makes a lot of sense that you would begin to start to advertise in those endemic areas.”

For more industry insights in this space, check out the full piece in Digiday.